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5W Public Relations
469 7th Ave., Floor 8,
New York,
NY
10018
212/999-5585; fax: 646/328-1711
Agency Statement:
5W is a full-service PR and digital marketing agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication
O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO, GEO). In addition to its business accolades, 5W was named to the Digiday WorkLife Employer of the Year list.
Matthew Caiola, CEO; Ronn Torossian, Founder & Chairman
5W Public Relations in the news with O'Dwyer's:
| • | PR Firm News: Mark Allen Acquires Alban CommunicationsFri., Mar. 13, 2026...urgency, discipline, and clarity required in those moments, and we are built to respond immediately.”
5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.... |
| • | PR Firm News: Precision Acquires FirehouseThu., Mar. 5, 2026...arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5W PR, Rubenstein and MWW. The agency functions as an embedded extension of brand teams, developing... |
| • | PR Firm News: The Shipyard Takes Stake in FancyAIThu., Feb. 12, 2026...challenges and the possibilities of today’s media environment,” said LAVIDGE co-president and CFO Sandra Torre.
5W PR introduces its investment division, a dedicated practice built to support investment and financial services... |
| • | Accounts in Transit: Feintuch Snags Park Place TechnologiesTue., Jan. 13, 2026...into clear, practical messaging for nutritionists and veterinarians,” said broadhead president and CEO Beth Burgy.
5W PR, signs on as agency of record for FanArcade, a web-based gamification agency and platform that... |
| • | Major Public Relations Crises of 2025 and What They RevealedWed., Dec. 31, 2025...reputations are preserved not through constant apology, but through consistency, competence and conviction.
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Ronn Torossian founded 5W PR and is considered one of the leading crisis PR professionals in the world.... |
| • | Good Riddance to 2025Tue., Dec. 30, 2025...Carrubba. The 23-year Ketchum vet joins Highwire after a brief stint as CEO at 5W Public Relations.
Denmark enlists Mercury Public Affairs for strategic counseling, marketing, communications and PR services... |
| • | News of Firms: France's Hopscotch Opens in SwitzerlandThu., Dec. 18, 2025...beverage and lifestyle brands. Both are veterans of Geneva-based MCI Group and Black Flower Agency.
5W expands its gambling PR and digital marketing services. The expansion, which is focused on helping... |
| • | Accounts in Transit: CIIC PR Reels In Sushi by BoūWed., Dec. 10, 2025...dining experience with creativity, precision, and personality,” said CIIC PR founder & CEO Carolyn Izzo.
5W signs on as agency of record for water technology company VVater, developer of the... |
| • | On the Move: New York Mets Hire HurvitzThu., Oct. 2, 2025...ownership,” said New York Mets president of business operation Lewis Sherr.
(L-R) Lauren McGuire, Clare Algozin
5W Public Relations brings on Lauren McGuire as EVP, digital & social, and Clare Algozin as SVP, paid media. Both... |
| • | PR Firm News: DC-Based Narrative Strategies Opens in NYCTue., Sep. 9, 2025...decisions are being made in real-time conversations powered by AI,” said DBC president Bill Daddi.
5W PR expands the range of its influencer marketing capabilities. In addition to such services as talent... |
| • | What is PR in 2025?Thu., Sep. 4, 2025...the values and earn the trust. Every. Single. Day.
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Ronn Torossian is the founder of 5W PR.... |
| • | Accounts in Transit: Otter PR Enlists With Re:PublicFri., Aug. 8, 2025...transforming the concept of local journalism," said Re:Public senior communications manager and partner Eric Bolling.
5W PR is named agency of record for Brooklyn, NY-based Acme Smoked Fish. The agency’s efforts... |
| • | PR Firm News: Attention Comms LaunchesWed., Aug. 6, 2025...effective and compelling storytelling that moves people and markets,” said d expósito founder Daisy Expósita-Ulla.
5W PR unveils its CPG Brand Accelerator, a service odesigned to help emerging consumer packaged goods... |
| • | PR Firm News: Command Picks Up Sawmill StrategiesMon., Aug. 4, 2025...reach of traditional PR and creative agencies, and the rigor and speed of early-stage operators.”
5W PR launches a structured consumer communications framework focused on directly connecting earned media efforts with... |
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