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5W Public Relations

3 Park Ave., 19th flr., New York, NY 10016

212/999-5585; fax: 646/328-1711

[email protected]

www.5wpr.com

Employees: 275+. Founded: 2003.

Agency Statement:

Since 2003, New York City-based 5W Public Relations (5WPR) has worked with widely known and emerging brands, corporations, and high-profile individuals. Our practice areas include Consumer Products & Brands, Food & Beverage, Health & Wellness, Beauty, Apparel & Accessories, Home & Housewares, Travel & Hospitality, Entertainment & Sports, Corporate, Financial Communications, Technology, Public Affairs & Government Relations, Nonprofit, Crisis Communications, Events, and Digital & Social Media. We have a 360-degree approach to PR, social media, branding, and digital marketing that delivers game-changing results to our clients. Our 275+ tenacious and creative communications practitioners develop and execute creative campaigns that connect our clients with their target audiences in memorable ways. Every aspect of programming is designed to impact our clients’ bottom lines, bringing leading businesses a resourceful, bold, and results-driven approach to communication.

5WPR's notable clients include GNC Holdings, G-SHOCK, Big Brothers Big Sisters of America, Axiom Space, Cirrus Nexus, L’Oreal, The Pioneer Woman, iDEAL Semiconductor, Integral Ad Science, Samsung SmartThings, Zeta Global, and Ethique. We were named to Inc. Magazine’s Best Workplaces 2022, and our innovative work has been awarded Female Executive of the Year; Consumer Product PR Campaign of the Year; Business-to-Business Campaign of the Year; and Travel & Tourism Campaign of the Year.

Dara Busch, Matthew Caiola, Co-CEOs; Ronn Torossian, founder & chmn.

Clients Include:

AirHelp
Allergy & Asthma Network
Attain
AvidXChange
Big Brothers Big Sisters of America
Boomerang
Brooklyn Bedding
CarParts.com
Circle Line Sightseeing
Cirrus Nexus
Columbia care
Cosnova (Essence and Catrice cosmetics)
Crepe Erase
Delta Children
Dragon Hemp
Ethique
Fetcherr
G-SHOCK
GNC
Gobi Cashmere
Hurom America
iDeal Semiconductor
Integral Ad Science
It's a 10 Haircare
L'Oreal Professional
Lansinoh
LeanIX
Lenox
Lifestyles Condoms
Luna Park
Miami Fashion Week
Newport Academy
PatientFi
Retro Fitness
RxAdvance
Samsung SmartThings
Skyscanner
SMEG
Sparkling ICE
Spring Owl Asset Management
Strong National Museum of Play
Tavern on the Green
The Pioneer Woman
Therabody
Topps
Webull
Zeta Global
Zoom Room

5W Public Relations in the news with O'Dwyer's:

•	Accounts in Transit: Workhouse Lands HeroicU Thu., Sep. 21, 2023 ...NKBA among constituencies in the U.S. and abroad,” said NKBA chief executive officer Bill Darcy.  5W Public Relations signs on as PR agency of record for Linqto, a financial technology investment platform...

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Accounts in Transit: Champion Snags Roll-Em-Up Thu., Aug. 24, 2023 ...we’ve seen firsthand the remarkable results they achieve,” said Roll-Em-Up co-founder and CEO Ryan Usrey. 5W Public Relations is named agency of record for Leapsome, an intelligent “people enablement platform” that combines features...

•	Accounts in Transit: 5W PR Lands Lisbon Tourism Mon., Jul. 31, 2023 ... 5W Public Relations  lands Turismo de Lisboa, the official tourism board for Lisbon, Portugal. The agency is tasked with...

•	Accounts in Transit: MMGY Global Lands Hawaii’s Turtle Bay Resort Wed., Jul. 26, 2023 ...our stunning property, highlighting the natural beauty and rich cultural heritage of the North Shore." 5W Public Relations , in collaboration with its digital marketing agency HOW, picks up US PR and digital...

•	Accounts in Transit: 5W Public Relations Sails with NY Cruise Lines Mon., Jul. 10, 2023 ... 5W Public Relations is named public relations agency of record for New York Cruise Lines. 5W, which...

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Accounts in Transit: Trust Relations Picks Up Oceanworks Thu., May 18, 2023 ...and growth presence in global markets,” said PPHG chief commercial & marketing officer Cinn Tan. 5W Public Relations takes on Travel Medford, the largest destination marketing organization in southern Oregon. The agency...

•	News of Firms: McKinney Acquires August United Fri., May 12, 2023 ...impact purchase decisions, and I’m excited to bring this expertise to our client partners.” Paul Miser 5W Public Relations is launching a digital agency, HOW, as a stand-alone, wholly-owned subsidiary of the firm....

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Accounts in Transit: GO PR Picks Up Tourisme Montréal Tue., May 9, 2023 ...and alongside the industry,” said Marino senior VP Jordan Isenstadt, who oversees its cannabis practice.  5W Public Relations lands Highlander, the world's largest hiking club. 5W will be responsible for overseeing Highlander’s...

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Accounts in Transit: SourceCode Picks Up Elvie Femtech Brand Tue., Apr. 18, 2023 ...down barriers surrounding the important conversations on women’s health today,” said Elvie chief commercial officer Aoife Zakaras-Nally. 5W Public Relations lands Indie Media Beauty Group, a platform that supports beauty entrepreneurs. 5WPR will execute...

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Splurging Holds Up Against Inflation Fri., Mar. 3, 2023 ... Consumers—especially younger consumers—are still ready to spend, despite the effects of inflation, according to 5W Public Relations ’ 2023 Consumer Culture Report, conducted in partnership with Censuswide, an independent market research consultancy. While...

•	Accounts in Transit: Barbara Wagner Comms. Adds M&T Bank Tue., Jan. 31, 2023 ...hospitality, and food and beverage,” said Liesl Smith, SVP of marketing & sales enablement at FreedomPay 5W Public Relations  scoops up Zoom Room, an indoor dog training gym. The agency will support all national and...

•	Accounts in Transit: 5W Public Relations Adds The Strong National Museum of Play Wed., Jan. 25, 2023 ... 5W Public Relations  picks up The Strong National Museum of Play, the Rochester, NY operation that collects toys, dolls,...

•	Accounts in Transit: 5W Public Relations Lands Boomerang Health Thu., Jan. 19, 2023 ... 5W Public Relations  takes on Boomerang Health, at-home diagnostic testing brand. The firm will employ a media outreach strategy across...

•	Good Riddance 2022 Wed., Dec. 28, 2022 ...At GM, Eissenstat reported to CEO Mary Barra. Ronn Torossian steps down as CEO of 5W Public Relations after various reports that he secretly owned a news site and used it to...

•	On the Move: Diggs Exits Smile Train for M&C Saatchi Tue., May 17, 2022 ...palates. She was previously an account supervisor at MWW and has also worked at 5W Public Relations , Ketchum and Padilla. Diggs has worked with such clients as Dyson, McDonald’s, Samsung and...

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Accounts in Transit: Fish Consulting Hooks Smoothie King Mon., May 9, 2022 ...an eye toward other at-risk populations where self-harm, suicide, PTSD, and substance abuse are prevalent. 5W Public Relations  lands Lenox, which produces tableware and decorative pieces. 5W will be responsible for executing a strategic...

•	Torossian Resigns as CEO of 5W PR Sat., Mar. 5, 2022 ... Ronn Torossian Ronn Torossian has resigned as CEO of 5W Public Relations after various reports that he secretly owned a news site and used it to...

•	Comscore’s Ripley Shifts to NBU’s Ads/Partnerships Unit Tue., Mar. 1, 2022 ...division and social media strategy for the company’s corporate B2B accounts. Earlier, Fleuranges worked at 5W Public Relations , Tractenberg & Co. and Rubenstein PR....

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Accounts in Transit: Strategic Objectives Works for The Canadian Centre to End Human Trafficking Wed., Feb. 9, 2022 ...creating consistent brand exposure and comprehensive strategies will once again generate successful results for us." 5W Public Relations  handles iDEAL Semiconductor, a power semiconductor company. 5WPR has been tasked with executing the brand’s media...

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Accounts in Transit: Allison+Partners Adds Thrive Scholars Fri., Feb. 4, 2022 ...as we seek to expand opportunities for our Scholars,” said Thrive Scholars CEO Steve Stein. 5W Public Relations  wins Dragon Hemp, a line of wellness products composed of hybrid formulations infused with CBD, additional...

•	Accounts in Transit: 5W Public Relations Picks Up Fellow Barber Wed., Jan. 19, 2022 ... 5W Public Relations is named PR agency of record for Fellow Barber, a chain of barber shops...

•	On the Move: 5W Public Relations Hires BCW Vet to Head Miami Outpost Mon., Jan. 10, 2022 ... Carolina Lopez Herz 5W Public Relations names BCW's Carolina Lopez Herz SVP & GM and of its Miami office. Lopez Herz joins the agency...

•	PR Rebounded in ’21 From Chaos of Pandemic ’20 Thu., Dec. 30, 2021 ...                               5W Public Relations CEO Ronn Torossian organizes the victory celebration for incoming NYC mayor Eric Adams that...

•	Accounts in Transit: 5W Public Relations Lands NFTfi Tue., Nov. 23, 2021 ... 5W Public Relations is appointed PR agency of record for NFTfi, a peer-to-peer loan marketplace that lets...

•	Torossian Organized Victory Bash for Adams Wed., Nov. 3, 2021 ... Eric Adams 5W Public Relations CEO Ronn Torossian organized the victory celebration for incoming NYC mayor Eric Adams that...

•	Accounts in Transit: 5W Public Relations Picks Up H&H Bagels Fri., Oct. 8, 2021 ... 5W Public Relations is named agency of record for H&H Bagels, a New York brand founded in...

•	On the Move: Finn Names Lovell NY Health Media Lead Fri., Oct. 1, 2021 ...she was senior manager, healthcare media strategist at Weber Shandwick, and has worked at 5W Public Relations and Biosector 2. Lovell is also board vice president and chair of mentorship programs...

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Accounts in Transit: Red Lorry Yellow Lorry Hauls in Imprivata Thu., Sep. 2, 2021 ...with what Imprivata wants to achieve and will help further amplify our digital identity message.” 5W Public Relations  lands Kasasa, a financial technology and marketing services company that offers services including reward checking accounts...

•	Accounts in Transit: Brandman Works Launch of Mexico City Ritz-Carlton Mon., Aug. 16, 2021 ...and private residences, is located in the city’s financial center, with views of Chapultepec Park.  5W Public Relations is named PR agency of record for Carewell, an online source of home health...

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Accounts in Transit: Marketing for Change Handles Americares' COVID Vax Push Fri., Jul. 16, 2021 ...use their team’s behavior change insight to create messages that inspire confidence in COVID-19 vaccines.” 5W Public Relations  lands Freight Farms, creator of the “container farm,” a vertical hydroponic farm built inside a container....

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Accounts in Transit: IPG's Golin, Virgo Health Focus on CooperVision Wed., Jul. 7, 2021 ...to rolling out our campaign,” said CooperVision director of marketing and national accounts Mark Draper. 5W Public Relations adds Madrid-based publishing house, Cuento de Luz to its roster of publishers and authors....

•	Accounts in Transit: 5W Public Relations Scoops Up Skai Fri., Jul. 2, 2021 ... 5W Public Relations  scoops up Skai, a go-to-market engine for brands. 5W’s technology team will handle Skai’s media relations...

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Accounts in Transit: Racepoint Global Adds Commission on the Future of Mobility Fri., May 28, 2021 ...with such an important brand as they transition to 50 percent recycled content and beyond.” 5W Public Relations  is named PR agency of record for Saucey, a nationwide alcohol delivery service, and Emjay, a California-based...

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Accounts in Transit: Omnicom Scoops Up Royal Philips Health Tech Work Tue., May 25, 2021 ...the team’s expertise with American-made products will only further enhance the growth of our brand.”  5W Public Relations  picks up Prinics Co., Ltd, licensee of the Kodak brand of instant print photo printers and...

•	Accounts in Transit: SourceCode Lands Impact Tue., May 18, 2021 ...for success as we scale and grow globally,” said Impact VP of marketing Cristy Garcia. 5W Public Relations  adds Shapermint, an e-commerce distributor and online community of women’s shapewear offerings, to their client...

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On the Move: Purple Strategies Hires H+K Alum Nick Driver Thu., May 13, 2021 ...Public Relations before coming to Bospar last year. Leah Ponichtera M&C Saatchi Sport & Entertainment adds 5W Public Relations alum Leah Ponichtera as VP. She joins M&C Saatchi from Jenerate PR, and previously spent more...

•	News of Firms: KEF Media Celebrates 35th Anniversary Wed., Apr. 21, 2021 ...firm in Tel Aviv. PRBI now includes more than 40 boutique agencies on five continents. 5W Public Relations  founder and CEO Ronn Torossian updates his 2011 book “For Immediate Release: Shape Minds, Build...

•	News of Firms: Omnicom Works to Boost Media Profile of Asian Americans Fri., Apr. 9, 2021 ...of targeted geographic region or industry sector,” said News Direct founder and CEO Gregg Castano. 5W Public Relations is opening a corporate office in Miami. 5WPR CEO Ronn Torossian plans to spend...

•	Independent PR Firms Posted 3.8% Growth in 2020 Mon., Apr. 5, 2021 ...we onboarded 17 key new hires and achieved double-digit growth in 2020.”   Defining Year for 5W Public Relations   Ronn Torossian ...

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Accounts in Transit: FWV Fetching Picks Up American Pet Products Assn. Mon., Mar. 15, 2021 ...is made up of nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers.   5W Public Relations  lands GNC health and wellness brand. It will support GNC’s new and existing product portfolios, retail,...

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On the Move: American Sustainable Business Council Taps Neuwirth as First CCO Fri., Mar. 5, 2021 ...culture magazine The Fader. Lund has also held executive positions at Nylon Communications and 5W Public Relations . In her new post, she is responsible for leading and evolving M&C’s North America...

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News of Firms: IPG Mediabrands Slates 'Equity Upfront' Week Thu., Mar. 4, 2021 ...second since partnering with Mountaingate Capital. In January, the agency announced the acquisition of Streamline Marketing. 5W Public Relations launches an online gambling public relations division. The agency says that the new division...

•	On the Move: Kozak Succeeds Ponder as Franco CEO Wed., Feb. 24, 2021 ...Konnect, she was group manager at Rogers & Cowan and an account executive at 5W Public Relations . Together with agency CEO Sabina Gault, Bialek will work to guide agency development, fuel...

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Accounts in Transit: JC Communications Lands XO Juliet, Writer of Wedding Proposals, Vows Wed., Feb. 10, 2021 ...fit solution experience to ensure success,” said Coco Reef founder and CEO Rosemarie Di Lorenzo.  5W Public Relations is engaged by Vystar Corporation to work on communication and marketing efforts for the company’s RxAir...

•	PR's Top Pros Talk: Ronn Torossian Tue., Jan. 19, 2021 ...“Communications today matters more than ever,” 5W Public Relations CEO and founder Ronn Torossian tells Doug Simon in the latest “PR’s Top Pros...

•	News of Firms: Finsbury Glover Hering Debuts Tue., Jan. 12, 2021 ...objective to create meaningful brand experiences,” said St. John chairman and CEO Dan St. John. 5W Public Relations has launched a specialty division focused on PR for the cryptocurrency industry. Services offered...

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Accounts in Transit: Rudd Resources Lands DE&I Job from Cummins Thu., Jan. 7, 2021 ...more than 900,000 website visits, 80,000 job searches and 31,000 click-throughs to provider job sites.  5W Public Relations  wins Vetster, a pet wellness platform that virtually connects pet owners to a marketplace of licensed...

•	Accounts in Transit: 5W Public Relations Shops at Payless Wed., Oct. 28, 2020 ... 5W Public Relations shops at footwear retailer Payless. 5WPR will work to raise awareness surrounding the relaunch...

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Accounts in Transit: H+K, Cannings Purple Drive PR for HYZON Motors Wed., Oct. 7, 2020 ...accelerates globally, HYZON Motors is well-positioned to participate in and shape the conversations that matter.” 5W Public Relations  helps Heal, a health-tech startup that offers doctor house calls and telemedicine appointments. 5W will work...

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News of Firms: MMGY Studies Black Travel Market Thu., Sep. 10, 2020 ...need to expand their business successfully,” said Steinreich Communications president and CEO Stan Steinreich. Matt Caiola 5W Public Relations has created a specialty practice for clients in the legal technology space. The practice...

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