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5W Public Relations Ranked PR firm

5W Public Relations

3 Park Ave., 19th flr., New York, NY 10016

212/999-5585; fax: 646/328-1711

[email protected]

IG: @5wpr
X: @5W_PR
TikTok: @5wpr_
Employees: 250+. Founded: 2003.

Agency Statement:

Since 2003, New York City-based 5W Public Relations (5WPR) has worked with widely known and emerging brands, corporations, and high-profile individuals. Our practice areas include Consumer Products & Brands, Food & Beverage, Health & Wellness, Beauty, Apparel & Accessories, Home & Housewares, Travel & Hospitality, Entertainment & Sports, Corporate, Financial Communications, Technology, Public Affairs & Government Relations, Nonprofit, Crisis Communications, Events, and Digital & Social Media. We have a 360-degree approach to PR, social media, branding, and digital marketing that delivers game-changing results to our clients. Our 250+ tenacious and creative communications practitioners develop and execute creative campaigns that connect our clients with their target audiences in memorable ways. Every aspect of programming is designed to impact our clients' bottom lines, bringing leading businesses a resourceful, bold, and results-driven approach to communication.

5WPR's notable clients include GNC Holdings, G-SHOCK, Big Brothers Big Sisters of America, Axiom Space, Cirrus Nexus, L'Oreal, The Pioneer Woman, iDEAL Semiconductor, Integral Ad Science, Samsung SmartThings, Zeta Global, and Ethique. We were named to Inc. Magazine's Best Workplaces 2022, and our innovative work has been awarded Female Executive of the Year; Consumer Product PR Campaign of the Year; Business-to-Business Campaign of the Year; and Travel & Tourism Campaign of the Year.

Michael O’Brien, Global CEO; Matthew Caiola, Co-CEO; Ronn Torossian, founder & chmn.

Additional Office: Miami, FL

Clients Include:

Advantage Rental Car
Big Brothers Big Sisters of America
Blenders Eyewear
Circle Line Sightseeing
Cirrus Nexus
Cosnova (Essence and Catrice cosmetics)
Deako Lighting
EOS North America
Filament Health
iDeal Semiconductor
Indie Beauty Media Group
Integral Ad Science
It's a 10 Haircare
Jason Mitchell Group
LifeStyles Condoms
Luna Park
Miami Fashion Week
New York Cruise Lines
Pawlicy Advisor
Rising Team
Royal Air Maroc
Samsung SmartThings
Strong National Museum of Play
Tavern on the Green
Travel Medford
Turismo de Lisboa
Zeta Global
Zoom Room

5W Public Relations in the news with O'Dwyer's:

Havas PR NA Taps Busch for Top Spot

Tue., Jun. 4, 2024

... Dara Busch Dara Busch, who exited the co-CEO slot at 5W Public Relations last month, has been named CEO of Havas PR North America. She also will oversee...

Accounts in Transit: Hemsworth Checks in at Corendon Hotels & Resorts

Mon., May 20, 2024

...residence and citizenship solutions with PR programming around the launch of two upcoming research-based reports. 5W Public Relations lands UCapital Fintech Group, a social networking platform that connects investors, firms and business professionals....

Accounts in Transit: Relevance International Adds Get Golden Visa

Mon., May 6, 2024

...cement their candies as not only a celebration item but something to celebrate every day." 5W Public Relations takes on AOR duties for Yaza Labneh, which produces authentically made labneh, a traditional...

Accounts in Transit: FNK IR Picks Up PLBY

Fri., May 3, 2024

...The Playboy brand drives billions of dollars in consumer spending annually across approximately 180 countries. 5W Public Relations takes on AOR duties for Rewardown, a company that produces recycled down products used...

5WPR Celebrates Smokey Bear’s 80th Birthday

Wed., May 1, 2024

... 5W Public Relations is partnering with the Ad Council to celebrate the 80th anniversary of Smokey Bear,...

Accounts in Transit: 5W on Top With Gunner Roofing

Tue., Apr. 30, 2024

... 5W Public Relations is selected as the public relations agency of record for Gunner Roofing. The company...

Accounts in Transit: Diffusion PR Wins The Folio Society

Fri., Apr. 12, 2024

...hands of those who will enjoy it most,” said The Folio Society CEO Joanna Reynolds. 5W Public Relations hauls in connected desk company Beflo. 5WPR will spearhead a strategic media relations campaign...

Accounts in Transit: 360viewPR Lands Tahiti Tourisme

Fri., Apr. 5, 2024

...record of producing successful public relations strategies for destinations,” said Miles Partnership SVP Jay Salyers. 5W Public Relations is named PR  AOR for luxury hotel, NH Collection Dubai The Palm. As the...

Accounts in Transit: Tegan Digital Supports Jewish Federation of Greater Dallas

Wed., Mar. 20, 2024

...supporting local organizations with the sustainable solutions they need to succeed," said Federation CEO Igor Alterman. 5W Public Relations is named PR agency of record for Kitchen Mama, which makes a line of...

Accounts in Transit: 5W PR Hooks Sitka Seafood Market

Mon., Mar. 18, 2024

... 5W Public Relations signs up Sitka Seafood Market, a nationwide seafood distributor. 5W will provide earned media...

Accounts in Transit: Relevance Int'l Reps Beverly Hills Conference & Visitors Bureau in Ireland, UK

Thu., Mar. 14, 2024

...visibility, solidify our brand reputation, and attract a diverse range of affluent visitors,” said Wagner. 5W Public Relations toasts ultra-premium añejo tequila brand Emyla Tequila. 5W will partner with Emyla on a...

Accounts in Transit: 5WPR Picks Up Le Sauce & Co

Thu., Mar. 7, 2024

... 5W Public Relations is named PR AOR for Le Sauce & Co. and its collection of restaurant-quality...

5W Public Relations Works Webull's SPAC

Wed., Feb. 28, 2024

... 5W Public Relations represents Webull as the digital broker with 20M users plans to go public via...

Accounts in Transit: Demonstrate x DDW Captures Pair of Thieves

Wed., Feb. 21, 2024

...relations and influencer marketing for WAYB, which designs and manufactures innovative and sustainable child travel gear. 5W Public Relations picks up boot and apparel brand BRUNT Workwear. 5W will leverage its experience with...

Accounts in Transit: 5W Public Relations Picks Up StriVectin

Mon., Jan. 22, 2024

... 5W Public Relations lands skincare brand StriVectin. The 5W team will drive strategic storytelling for StriVectin’s core...

Accounts in Transit: Workhouse Lands HeroicU

Thu., Sep. 21, 2023

...NKBA among constituencies in the U.S. and abroad,” said NKBA chief executive officer Bill Darcy.  5W Public Relations signs on as PR agency of record for Linqto, a financial technology investment platform...

Accounts in Transit: Champion Snags Roll-Em-Up

Thu., Aug. 24, 2023

...we’ve seen firsthand the remarkable results they achieve,” said Roll-Em-Up co-founder and CEO Ryan Usrey. 5W Public Relations is named agency of record for Leapsome, an intelligent “people enablement platform” that combines features...

Accounts in Transit: 5W PR Lands Lisbon Tourism

Mon., Jul. 31, 2023

... 5W Public Relations  lands Turismo de Lisboa, the official tourism board for Lisbon, Portugal. The agency is tasked with...

Accounts in Transit: MMGY Global Lands Hawaii’s Turtle Bay Resort

Wed., Jul. 26, 2023

...our stunning property, highlighting the natural beauty and rich cultural heritage of the North Shore." 5W Public Relations , in collaboration with its digital marketing agency HOW, picks up US PR and digital...

Accounts in Transit: 5W Public Relations Sails with NY Cruise Lines

Mon., Jul. 10, 2023

... 5W Public Relations is named public relations agency of record for New York Cruise Lines. 5W, which...

Accounts in Transit: Trust Relations Picks Up Oceanworks

Thu., May 18, 2023

...and growth presence in global markets,” said PPHG chief commercial & marketing officer Cinn Tan. 5W Public Relations takes on Travel Medford, the largest destination marketing organization in southern Oregon. The agency...

News of Firms: McKinney Acquires August United

Fri., May 12, 2023

...impact purchase decisions, and I’m excited to bring this expertise to our client partners.” Paul Miser 5W Public Relations is launching a digital agency, HOW, as a stand-alone, wholly-owned subsidiary of the firm....

Accounts in Transit: GO PR Picks Up Tourisme Montréal

Tue., May 9, 2023

...and alongside the industry,” said Marino senior VP Jordan Isenstadt, who oversees its cannabis practice.  5W Public Relations lands Highlander, the world's largest hiking club. 5W will be responsible for overseeing Highlander’s...

Accounts in Transit: SourceCode Picks Up Elvie Femtech Brand

Tue., Apr. 18, 2023

...down barriers surrounding the important conversations on women’s health today,” said Elvie chief commercial officer Aoife Zakaras-Nally. 5W Public Relations lands Indie Media Beauty Group, a platform that supports beauty entrepreneurs. 5WPR will execute...

Splurging Holds Up Against Inflation

Fri., Mar. 3, 2023

... Consumers—especially younger consumers—are still ready to spend, despite the effects of inflation, according to 5W Public Relations ’ 2023 Consumer Culture Report, conducted in partnership with Censuswide, an independent market research consultancy. While...

Accounts in Transit: Barbara Wagner Comms. Adds M&T Bank

Tue., Jan. 31, 2023

...hospitality, and food and beverage,” said Liesl Smith, SVP of marketing & sales enablement at FreedomPay 5W Public Relations  scoops up Zoom Room, an indoor dog training gym. The agency will support all national and...

Accounts in Transit: 5W Public Relations Adds The Strong National Museum of Play

Wed., Jan. 25, 2023

... 5W Public Relations  picks up The Strong National Museum of Play, the Rochester, NY operation that collects toys, dolls,...

Accounts in Transit: 5W Public Relations Lands Boomerang Health

Thu., Jan. 19, 2023

... 5W Public Relations  takes on Boomerang Health, at-home diagnostic testing brand. The firm will employ a media outreach strategy across...

Good Riddance 2022

Wed., Dec. 28, 2022

...At GM, Eissenstat reported to CEO Mary Barra. Ronn Torossian steps down as CEO of 5W Public Relations after various reports that he secretly owned a news site and used it to...

On the Move: Diggs Exits Smile Train for M&C Saatchi

Tue., May 17, 2022

...palates. She was previously an account supervisor at MWW and has also worked at 5W Public Relations , Ketchum and Padilla. Diggs has worked with such clients as Dyson, McDonald’s, Samsung and...

Accounts in Transit: Fish Consulting Hooks Smoothie King

Mon., May 9, 2022 eye toward other at-risk populations where self-harm, suicide, PTSD, and substance abuse are prevalent. 5W Public Relations  lands Lenox, which produces tableware and decorative pieces. 5W will be responsible for executing a strategic...

Torossian Resigns as CEO of 5W PR

Sat., Mar. 5, 2022

... Ronn Torossian Ronn Torossian has resigned as CEO of 5W Public Relations after various reports that he secretly owned a news site and used it to...

Comscore’s Ripley Shifts to NBU’s Ads/Partnerships Unit

Tue., Mar. 1, 2022

...division and social media strategy for the company’s corporate B2B accounts. Earlier, Fleuranges worked at 5W Public Relations , Tractenberg & Co. and Rubenstein PR....

Accounts in Transit: Strategic Objectives Works for The Canadian Centre to End Human Trafficking

Wed., Feb. 9, 2022

...creating consistent brand exposure and comprehensive strategies will once again generate successful results for us." 5W Public Relations  handles iDEAL Semiconductor, a power semiconductor company. 5WPR has been tasked with executing the brand’s media...

Accounts in Transit: Allison+Partners Adds Thrive Scholars

Fri., Feb. 4, 2022 we seek to expand opportunities for our Scholars,” said Thrive Scholars CEO Steve Stein. 5W Public Relations  wins Dragon Hemp, a line of wellness products composed of hybrid formulations infused with CBD, additional...

Accounts in Transit: 5W Public Relations Picks Up Fellow Barber

Wed., Jan. 19, 2022

... 5W Public Relations is named PR agency of record for Fellow Barber, a chain of barber shops...

On the Move: 5W Public Relations Hires BCW Vet to Head Miami Outpost

Mon., Jan. 10, 2022

... Carolina Lopez Herz 5W Public Relations names BCW's Carolina Lopez Herz SVP & GM and of its Miami office. Lopez Herz joins the agency...

PR Rebounded in ’21 From Chaos of Pandemic ’20

Thu., Dec. 30, 2021

...                               5W Public Relations CEO Ronn Torossian organizes the victory celebration for incoming NYC mayor Eric Adams that...

Accounts in Transit: 5W Public Relations Lands NFTfi

Tue., Nov. 23, 2021

... 5W Public Relations is appointed PR agency of record for NFTfi, a peer-to-peer loan marketplace that lets...

Torossian Organized Victory Bash for Adams

Wed., Nov. 3, 2021

... Eric Adams 5W Public Relations CEO Ronn Torossian organized the victory celebration for incoming NYC mayor Eric Adams that...

Accounts in Transit: 5W Public Relations Picks Up H&H Bagels

Fri., Oct. 8, 2021

... 5W Public Relations is named agency of record for H&H Bagels, a New York brand founded in...

On the Move: Finn Names Lovell NY Health Media Lead

Fri., Oct. 1, 2021

...she was senior manager, healthcare media strategist at Weber Shandwick, and has worked at 5W Public Relations and Biosector 2. Lovell is also board vice president and chair of mentorship programs...

Accounts in Transit: Red Lorry Yellow Lorry Hauls in Imprivata

Thu., Sep. 2, 2021

...with what Imprivata wants to achieve and will help further amplify our digital identity message.” 5W Public Relations  lands Kasasa, a financial technology and marketing services company that offers services including reward checking accounts...

Accounts in Transit: Brandman Works Launch of Mexico City Ritz-Carlton

Mon., Aug. 16, 2021

...and private residences, is located in the city’s financial center, with views of Chapultepec Park.  5W Public Relations is named PR agency of record for Carewell, an online source of home health...

Accounts in Transit: Marketing for Change Handles Americares' COVID Vax Push

Fri., Jul. 16, 2021

...use their team’s behavior change insight to create messages that inspire confidence in COVID-19 vaccines.” 5W Public Relations  lands Freight Farms, creator of the “container farm,” a vertical hydroponic farm built inside a container....

Accounts in Transit: IPG's Golin, Virgo Health Focus on CooperVision

Wed., Jul. 7, 2021 rolling out our campaign,” said CooperVision director of marketing and national accounts Mark Draper. 5W Public Relations adds Madrid-based publishing house, Cuento de Luz to its roster of publishers and authors....

Accounts in Transit: 5W Public Relations Scoops Up Skai

Fri., Jul. 2, 2021

... 5W Public Relations  scoops up Skai, a go-to-market engine for brands. 5W’s technology team will handle Skai’s media relations...

Accounts in Transit: Racepoint Global Adds Commission on the Future of Mobility

Fri., May 28, 2021

...with such an important brand as they transition to 50 percent recycled content and beyond.” 5W Public Relations  is named PR agency of record for Saucey, a nationwide alcohol delivery service, and Emjay, a California-based...

Accounts in Transit: Omnicom Scoops Up Royal Philips Health Tech Work

Tue., May 25, 2021

...the team’s expertise with American-made products will only further enhance the growth of our brand.”  5W Public Relations  picks up Prinics Co., Ltd, licensee of the Kodak brand of instant print photo printers and...

Accounts in Transit: SourceCode Lands Impact

Tue., May 18, 2021

...for success as we scale and grow globally,” said Impact VP of marketing Cristy Garcia. 5W Public Relations  adds Shapermint, an e-commerce distributor and online community of women’s shapewear offerings, to their client...

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