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5W Public Relations
3 Park Ave., 19th flr.,
212/999-5585; fax: 646/328-1711
Employees: 275+. Founded: 2003.
Since 2003, New York City-based 5W Public Relations (5WPR) has worked with widely known and emerging brands, corporations, and high-profile individuals. Our practice areas include Consumer Products & Brands, Food & Beverage, Health & Wellness, Beauty, Apparel & Accessories, Home & Housewares, Travel & Hospitality, Entertainment & Sports, Corporate, Financial Communications, Technology, Public Affairs & Government Relations, Nonprofit, Crisis Communications, Events, and Digital & Social Media. We have a 360-degree approach to PR, social media, branding, and digital marketing that delivers game-changing results to our clients. Our 275+ tenacious and creative communications practitioners develop and execute creative campaigns that connect our clients with their target audiences in memorable ways. Every aspect of programming is designed to impact our clients’ bottom lines, bringing leading businesses a resourceful, bold, and results-driven approach to communication.
5WPR's notable clients include GNC Holdings, G-SHOCK, Big Brothers Big Sisters of America, Axiom Space, Cirrus Nexus, L’Oreal, The Pioneer Woman, iDEAL Semiconductor, Integral Ad Science, Samsung SmartThings, Zeta Global, and Ethique. We were named to Inc. Magazine’s Best Workplaces 2022, and our innovative work has been awarded Female Executive of the Year; Consumer Product PR Campaign of the Year; Business-to-Business Campaign of the Year; and Travel & Tourism Campaign of the Year.
Dara Busch, Matthew Caiola, Co-CEOs; Ronn Torossian, founder & chmn.
Allergy & Asthma Network
Big Brothers Big Sisters of America
Circle Line Sightseeing
Cosnova (Essence and Catrice cosmetics)
Integral Ad Science
It's a 10 Haircare
Miami Fashion Week
Spring Owl Asset Management
Strong National Museum of Play
Tavern on the Green
The Pioneer Woman
5W Public Relations in the news with O'Dwyer's:
Accounts in Transit: Workhouse Lands HeroicU
Thu., Sep. 21, 2023...NKBA among constituencies in the U.S. and abroad,” said NKBA chief executive officer Bill Darcy.
5W Public Relations signs on as PR agency of record for Linqto, a financial technology investment platform...
Accounts in Transit: Champion Snags Roll-Em-Up
Thu., Aug. 24, 2023...we’ve seen firsthand the remarkable results they achieve,” said Roll-Em-Up co-founder and CEO Ryan Usrey.
5W Public Relations is named agency of record for Leapsome, an intelligent “people enablement platform” that combines features...
Accounts in Transit: Trust Relations Picks Up Oceanworks
Thu., May 18, 2023...and growth presence in global markets,” said PPHG chief commercial & marketing officer Cinn Tan.
5W Public Relations takes on Travel Medford, the largest destination marketing organization in southern Oregon. The agency...
News of Firms: McKinney Acquires August United
Fri., May 12, 2023...impact purchase decisions, and I’m excited to bring this expertise to our client partners.”
5W Public Relations is launching a digital agency, HOW, as a stand-alone, wholly-owned subsidiary of the firm....
Accounts in Transit: GO PR Picks Up Tourisme Montréal
Tue., May 9, 2023...and alongside the industry,” said Marino senior VP Jordan Isenstadt, who oversees its cannabis practice.
5W Public Relations lands Highlander, the world's largest hiking club. 5W will be responsible for overseeing Highlander’s...
Accounts in Transit: SourceCode Picks Up Elvie Femtech Brand
Tue., Apr. 18, 2023...down barriers surrounding the important conversations on women’s health today,” said Elvie chief commercial officer Aoife Zakaras-Nally.
5W Public Relations lands Indie Media Beauty Group, a platform that supports beauty entrepreneurs. 5WPR will execute...
Splurging Holds Up Against Inflation
Fri., Mar. 3, 2023...
Consumers—especially younger consumers—are still ready to spend, despite the effects of inflation, according to 5W Public Relations ’ 2023 Consumer Culture Report, conducted in partnership with Censuswide, an independent market research consultancy.
Accounts in Transit: Barbara Wagner Comms. Adds M&T Bank
Tue., Jan. 31, 2023...hospitality, and food and beverage,” said Liesl Smith, SVP of marketing & sales enablement at FreedomPay
5W Public Relations scoops up Zoom Room, an indoor dog training gym. The agency will support all national and...
Good Riddance 2022
Wed., Dec. 28, 2022...At GM, Eissenstat reported to CEO Mary Barra.
Ronn Torossian steps down as CEO of 5W Public Relations after various reports that he secretly owned a news site and used it to...
On the Move: Diggs Exits Smile Train for M&C Saatchi
Tue., May 17, 2022...palates. She was previously an account supervisor at MWW and has also worked at 5W Public Relations , Ketchum and Padilla. Diggs has worked with such clients as Dyson, McDonald’s, Samsung and...
Accounts in Transit: Fish Consulting Hooks Smoothie King
Mon., May 9, 2022...an eye toward other at-risk populations where self-harm, suicide, PTSD, and substance abuse are prevalent.
5W Public Relations lands Lenox, which produces tableware and decorative pieces. 5W will be responsible for executing a strategic...
Torossian Resigns as CEO of 5W PR
Sat., Mar. 5, 2022...
Ronn Torossian has resigned as CEO of 5W Public Relations after various reports that he secretly owned a news site and used it to...
Accounts in Transit: Allison+Partners Adds Thrive Scholars
Fri., Feb. 4, 2022...as we seek to expand opportunities for our Scholars,” said Thrive Scholars CEO Steve Stein.
5W Public Relations wins Dragon Hemp, a line of wellness products composed of hybrid formulations infused with CBD, additional...
On the Move: Finn Names Lovell NY Health Media Lead
Fri., Oct. 1, 2021...she was senior manager, healthcare media strategist at Weber Shandwick, and has worked at 5W Public Relations and Biosector 2. Lovell is also board vice president and chair of mentorship programs...
Accounts in Transit: Red Lorry Yellow Lorry Hauls in Imprivata
Thu., Sep. 2, 2021...with what Imprivata wants to achieve and will help further amplify our digital identity message.”
5W Public Relations lands Kasasa, a financial technology and marketing services company that offers services including reward checking accounts...
Accounts in Transit: SourceCode Lands Impact
Tue., May 18, 2021...for success as we scale and grow globally,” said Impact VP of marketing Cristy Garcia.
5W Public Relations adds Shapermint, an e-commerce distributor and online community of women’s shapewear offerings, to their client...
On the Move: Purple Strategies Hires H+K Alum Nick Driver
Thu., May 13, 2021...Public Relations before coming to Bospar last year.
M&C Saatchi Sport & Entertainment adds 5W Public Relations alum Leah Ponichtera as VP. She joins M&C Saatchi from Jenerate PR, and previously spent more...
News of Firms: KEF Media Celebrates 35th Anniversary
Wed., Apr. 21, 2021...firm in Tel Aviv. PRBI now includes more than 40 boutique agencies on five continents.
5W Public Relations founder and CEO Ronn Torossian updates his 2011 book “For Immediate Release: Shape Minds, Build...
News of Firms: IPG Mediabrands Slates 'Equity Upfront' Week
Thu., Mar. 4, 2021...second since partnering with Mountaingate Capital. In January, the agency announced the acquisition of Streamline Marketing.
5W Public Relations launches an online gambling public relations division. The agency says that the new division...
On the Move: Kozak Succeeds Ponder as Franco CEO
Wed., Feb. 24, 2021...Konnect, she was group manager at Rogers & Cowan and an account executive at 5W Public Relations . Together with agency CEO Sabina Gault, Bialek will work to guide agency development, fuel...
PR's Top Pros Talk: Ronn Torossian
Tue., Jan. 19, 2021...“Communications today matters more than ever,” 5W Public Relations CEO and founder Ronn Torossian tells Doug Simon in the latest “PR’s Top Pros...
News of Firms: Finsbury Glover Hering Debuts
Tue., Jan. 12, 2021...objective to create meaningful brand experiences,” said St. John chairman and CEO Dan St. John.
5W Public Relations has launched a specialty division focused on PR for the cryptocurrency industry. Services offered...
News of Firms: MMGY Studies Black Travel Market
Thu., Sep. 10, 2020...need to expand their business successfully,” said Steinreich Communications president and CEO Stan Steinreich.
5W Public Relations has created a specialty practice for clients in the legal technology space. The practice...