Deadline to take part in the 2026 rankings of PR firms based on 2025 data is Mar. 16: Download instructions
Alphabetical Index | Geographical Index | Specialty Index


5W Public Relations

5W Public Relations

469 7th Ave., Floor 8, New York, NY 10018

212/999-5585; fax: 646/328-1711

[email protected]

www.5wpr.com

IG: @5wpr
LinkedIn: www.linkedin.com/company/5w-public-relations/
Facebook: www.facebook.com/5WPublicRelations/
X: @5W_PR
TikTok: @5wpr_
Blog: www.5wpr.com/new/
Employees: 250+. Founded: 2003.

Agency Statement:

5W is a full-service PR and digital marketing agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO, GEO). In addition to its business accolades, 5W was named to the Digiday WorkLife Employer of the Year list.

Matthew Caiola, CEO; Ronn Torossian, Founder & Chairman

5W Public Relations in the news with O'Dwyer's:

PR Firm News: Mark Allen Acquires Alban Communications

Fri., Mar. 13, 2026

...urgency, discipline, and clarity required in those moments, and we are built to respond immediately.” 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies....

PR Firm News: Precision Acquires Firehouse

Thu., Mar. 5, 2026

...arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5W PR, Rubenstein and MWW. The agency functions as an embedded extension of brand teams, developing...

PR Firm News: The Shipyard Takes Stake in FancyAI

Thu., Feb. 12, 2026

...challenges and the possibilities of today’s media environment,” said LAVIDGE co-president and CFO Sandra Torre. 5W PR introduces its investment division, a dedicated practice built to support investment and financial services...

Accounts in Transit: Firecracker PR Lands Digital Force Technologies

Tue., Jan. 27, 2026

...and commitment to customization," said Yogurtland head of project services, eCommerce & marketing Sam Kwon. 5W PR is appointed agency of record for Bedsure Pet, which offers pet products designed to support...

Accounts in Transit: Feintuch Snags Park Place Technologies

Tue., Jan. 13, 2026

...into clear, practical messaging for nutritionists and veterinarians,” said broadhead president and CEO Beth Burgy. 5W PR, signs on as agency of record for FanArcade, a web-based gamification agency and platform that...

Accounts in Transit: PROFILES Picks Up Baltimore Center Stage

Fri., Jan. 9, 2026

...the Santani experience with a broader global audience,” said Santani founder and CEO Vickum Nawagamuwage. 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural...

Accounts in Transit: August Backs Broadwood Partners in Winning Proxy Fight

Wed., Jan. 7, 2026

...our enthusiasm for the Company’s bright future,” said Broadwood founder and president Neal C. Bradsher. 5W PR is named agency of record for KISS Colors & Care, a textured hair care and accessories...

Major Public Relations Crises of 2025 and What They Revealed

Wed., Dec. 31, 2025

...reputations are preserved not through constant apology, but through consistency, competence and conviction. *** Ronn Torossian founded 5W PR and is considered one of the leading crisis PR professionals in the world....

Good Riddance to 2025

Tue., Dec. 30, 2025

...Carrubba. The 23-year Ketchum vet joins Highwire after a brief stint as CEO at 5W Public Relations. Denmark enlists Mercury Public Affairs for strategic counseling, marketing, communications and PR services...

News of Firms: France's Hopscotch Opens in Switzerland

Thu., Dec. 18, 2025

...beverage and lifestyle brands. Both are veterans of Geneva-based MCI Group and Black Flower Agency.  5W  expands its gambling PR and digital marketing services. The expansion, which is focused on helping...

Accounts in Transit: CIIC PR Reels In Sushi by Boū

Wed., Dec. 10, 2025

...dining experience with creativity, precision, and personality,” said CIIC PR founder & CEO Carolyn Izzo. 5W signs on as agency of record for water technology company VVater, developer of the...

Awards: Ruder Finn's Bloomgarden Named to ICCO Hall of Fame

Mon., Nov. 17, 2025

...Serwer, John McCorry, Gretchen Morgenson, James B. Stewart, Allan Sloan, Paul Steiger and Carol Loomis. 5W PR racks up five wins at the 2025 MarCom Awards. The agency earned three Platinum...

PR Firm News: BGR Releases 2025 Impact Index

Fri., Oct. 3, 2025

...the IPR Bridge Conference, click here or contact IPR president and CEO Tina McCorkindale at [email protected]. 5W PR launches a strategic communications program aimed at helping Web3 companies navigate the evolving regulatory landscape...

On the Move: New York Mets Hire Hurvitz

Thu., Oct. 2, 2025

...ownership,” said New York Mets president of business operation Lewis Sherr. (L-R) Lauren McGuire, Clare Algozin 5W Public Relations brings on Lauren McGuire as EVP, digital & social, and Clare Algozin as SVP, paid media. Both...

Accounts in Transit: 5WPR Picks Up Yourgi

Fri., Sep. 26, 2025

... 5W PR is named agency of record for Yourgi, a pet services marketplace that connects pet owners with...

PR Firm News: DC-Based Narrative Strategies Opens in NYC

Tue., Sep. 9, 2025

...decisions are being made in real-time conversations powered by AI,” said DBC president Bill Daddi. 5W PR expands the range of its influencer marketing capabilities. In addition to such services as talent...

What is PR in 2025?

Thu., Sep. 4, 2025

...the values and earn the trust. Every. Single. Day. *** Ronn Torossian is the founder of 5W PR....

PR Firm News: Matter Communications Launches Low-Budget Unit

Fri., Aug. 15, 2025

...do to prepare for a crisis and the tools they need when an issue breaks. 5W PR introduces its Integrated Sports & Gaming PR Suite, a comprehensive offering designed to help brands thrive in...

Accounts in Transit: Otter PR Enlists With Re:Public

Fri., Aug. 8, 2025

...transforming the concept of local journalism," said Re:Public senior communications manager and partner Eric Bolling. 5W PR is named agency of record for Brooklyn, NY-based Acme Smoked Fish. The agency’s efforts...

PR Firm News: Attention Comms Launches

Wed., Aug. 6, 2025

...effective and compelling storytelling that moves people and markets,” said d expósito founder Daisy Expósita-Ulla. 5W PR unveils its CPG Brand Accelerator, a service odesigned to help emerging consumer packaged goods...

PR Firm News: Command Picks Up Sawmill Strategies

Mon., Aug. 4, 2025

...reach of traditional PR and creative agencies, and the rigor and speed of early-stage operators.” 5W PR launches a structured consumer communications framework focused on directly connecting earned media efforts with...

Crisis PR Done Well in 2025: A Playbook for Trust, Transparency, and Transformation

Thu., Jul. 31, 2025

...by virality and values, crisis communication must be both swift and sincere. *** Ronn Torossian founded 5W PR, a leading PR agency....

 Printer Friendly