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SourceCode Communications picks up femtech brand Elvie. SourceCode previously worked with the company in 2018 on the US launch of Elvie Pump, the world’s first silent, wearable breast pump. The agency will build an integrated communications plan, bolstered by creative campaign initiatives and designed to elevate thought leadership, accelerate customer awareness and drive business growth. Since their previous working engagement, Elvie has added such products to its lineup as Elvie Stride, a hands-free, hospital-grade performance electric breast pump; Elvie Curve and Elvie Catch. “Beyond elevating the brand, we’re excited to have a partner who can help us break down barriers surrounding the important conversations on women’s health today,” said Elvie chief commercial officer Aoife Zakaras-Nally.
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5W Public Relations lands Indie Media Beauty Group, a platform that supports beauty entrepreneurs. 5WPR will execute a comprehensive public relations program to support IBMG’s Beauty Independent Dealmaker Summit, a May 22 and 23 event for industry professionals to expand their network and learn about the complexities of dealmaking, and Adit Live, an invitation-only event on May 24 and 25 that supports beauty brands deemed ready for retail success. From 2017 to 2019, 5W represented the former Indie Beauty Expo show (produced by IBMG until March 2020). “We are excited to work again with 5W as a trusted partner to bring our vision to life,” said IBMG founder Nader Naeymi-Rad.
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Adfactors PR signs on as communications partner for Volkswagen Passenger Cars India, effective April 1. Adfactors will be tasked with providing media relations, corporate reputation, crisis communications, strategic communications, social impact and digital services for Volkswagen. The agency established its dedicated mobility practice in 2021 to offer public relations services across the automotive, aerospace, railways, roadways, maritime and inland waterways, and micro-mobility verticals. “The auto industry is currently experiencing dynamic shifts and we are glad we can count on a proven and dependable partner like Adfactors PR to help us navigate this ever-changing environment,” said Volkswagen Passenger Cars India head of marketing and PR, Abbey Thomas.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
