SourceCode Communications picks up femtech brand Elvie. SourceCode previously worked with the company in 2018 on the US launch of Elvie Pump, the world’s first silent, wearable breast pump. The agency will build an integrated communications plan, bolstered by creative campaign initiatives and designed to elevate thought leadership, accelerate customer awareness and drive business growth. Since their previous working engagement, Elvie has added such products to its lineup as Elvie Stride, a hands-free, hospital-grade performance electric breast pump; Elvie Curve and Elvie Catch. “Beyond elevating the brand, we’re excited to have a partner who can help us break down barriers surrounding the important conversations on women’s health today,” said Elvie chief commercial officer Aoife Zakaras-Nally.


5W Public Relations lands Indie Media Beauty Group, a platform that supports beauty entrepreneurs. 5WPR will execute a comprehensive public relations program to support IBMG’s Beauty Independent Dealmaker Summit, a May 22 and 23 event for industry professionals to expand their network and learn about the complexities of dealmaking, and Adit Live, an invitation-only event on May 24 and 25 that supports beauty brands deemed ready for retail success. From 2017 to 2019, 5W represented the former Indie Beauty Expo show (produced by IBMG until March 2020). “We are excited to work again with 5W as a trusted partner to bring our vision to life,” said IBMG founder Nader Naeymi-Rad.


Adfactors PR signs on as communications partner for Volkswagen Passenger Cars India, effective April 1. Adfactors will be tasked with providing media relations, corporate reputation, crisis communications, strategic communications, social impact and digital services for Volkswagen. The agency established its dedicated mobility practice in 2021 to offer public relations services across the automotive, aerospace, railways, roadways, maritime and inland waterways, and micro-mobility verticals. “The auto industry is currently experiencing dynamic shifts and we are glad we can count on a proven and dependable partner like Adfactors PR to help us navigate this ever-changing environment,” said Volkswagen Passenger Cars India head of marketing and PR, Abbey Thomas.