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SourceCode Communications picks up femtech brand Elvie. SourceCode previously worked with the company in 2018 on the US launch of Elvie Pump, the world’s first silent, wearable breast pump. The agency will build an integrated communications plan, bolstered by creative campaign initiatives and designed to elevate thought leadership, accelerate customer awareness and drive business growth. Since their previous working engagement, Elvie has added such products to its lineup as Elvie Stride, a hands-free, hospital-grade performance electric breast pump; Elvie Curve and Elvie Catch. “Beyond elevating the brand, we’re excited to have a partner who can help us break down barriers surrounding the important conversations on women’s health today,” said Elvie chief commercial officer Aoife Zakaras-Nally.
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5W Public Relations lands Indie Media Beauty Group, a platform that supports beauty entrepreneurs. 5WPR will execute a comprehensive public relations program to support IBMG’s Beauty Independent Dealmaker Summit, a May 22 and 23 event for industry professionals to expand their network and learn about the complexities of dealmaking, and Adit Live, an invitation-only event on May 24 and 25 that supports beauty brands deemed ready for retail success. From 2017 to 2019, 5W represented the former Indie Beauty Expo show (produced by IBMG until March 2020). “We are excited to work again with 5W as a trusted partner to bring our vision to life,” said IBMG founder Nader Naeymi-Rad.
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Adfactors PR signs on as communications partner for Volkswagen Passenger Cars India, effective April 1. Adfactors will be tasked with providing media relations, corporate reputation, crisis communications, strategic communications, social impact and digital services for Volkswagen. The agency established its dedicated mobility practice in 2021 to offer public relations services across the automotive, aerospace, railways, roadways, maritime and inland waterways, and micro-mobility verticals. “The auto industry is currently experiencing dynamic shifts and we are glad we can count on a proven and dependable partner like Adfactors PR to help us navigate this ever-changing environment,” said Volkswagen Passenger Cars India head of marketing and PR, Abbey Thomas.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
