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SourceCode Communications picks up femtech brand Elvie. SourceCode previously worked with the company in 2018 on the US launch of Elvie Pump, the world’s first silent, wearable breast pump. The agency will build an integrated communications plan, bolstered by creative campaign initiatives and designed to elevate thought leadership, accelerate customer awareness and drive business growth. Since their previous working engagement, Elvie has added such products to its lineup as Elvie Stride, a hands-free, hospital-grade performance electric breast pump; Elvie Curve and Elvie Catch. “Beyond elevating the brand, we’re excited to have a partner who can help us break down barriers surrounding the important conversations on women’s health today,” said Elvie chief commercial officer Aoife Zakaras-Nally.
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5W Public Relations lands Indie Media Beauty Group, a platform that supports beauty entrepreneurs. 5WPR will execute a comprehensive public relations program to support IBMG’s Beauty Independent Dealmaker Summit, a May 22 and 23 event for industry professionals to expand their network and learn about the complexities of dealmaking, and Adit Live, an invitation-only event on May 24 and 25 that supports beauty brands deemed ready for retail success. From 2017 to 2019, 5W represented the former Indie Beauty Expo show (produced by IBMG until March 2020). “We are excited to work again with 5W as a trusted partner to bring our vision to life,” said IBMG founder Nader Naeymi-Rad.
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Adfactors PR signs on as communications partner for Volkswagen Passenger Cars India, effective April 1. Adfactors will be tasked with providing media relations, corporate reputation, crisis communications, strategic communications, social impact and digital services for Volkswagen. The agency established its dedicated mobility practice in 2021 to offer public relations services across the automotive, aerospace, railways, roadways, maritime and inland waterways, and micro-mobility verticals. “The auto industry is currently experiencing dynamic shifts and we are glad we can count on a proven and dependable partner like Adfactors PR to help us navigate this ever-changing environment,” said Volkswagen Passenger Cars India head of marketing and PR, Abbey Thomas.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
