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Diffusion PR picks up The Folio Society, which publishes illustrated books, as its PR agency of record. Diffusion’s campaign will leverage earned media relations and product seeding, as well as supporting key book launches, to raise the profile of the craftsmanship for which the brand is known and its efforts in sustainability towards B-Corp status. An employee-owned independent publisher, The Folio Society has been a champion for book lovers since it was founded in 1947. “Diffusion has a proven attention to detail, a deep understanding of the consumer mindset, and an ability to place our product into the hands of those who will enjoy it most,” said The Folio Society CEO Joanna Reynolds.
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5W Public Relations hauls in connected desk company Beflo. 5WPR will spearhead a strategic media relations campaign aimed at elevating awareness and driving attention to Beflo’s flagship product, the Tenon Smart Desk, in the US market. With the Tenon Smart Desk, Beflo aims to position itself as a frontrunner in the standing desk market. “Beflo has designed a smart desk that fits seamlessly into consumers' homes and improves productivity, wellness, and connectivity,” said 5WPR co-CEO Dara Busch.
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RB Milestone Group lands oceansix future paths, a technology and manufacturing company which creates products and builds businesses using plastic waste, to provide investor relations services. RBMG’s scope of work includes corporate communications advisory, non-deal roadshow advisory, market intelligence advisory, and business referrals. RBMG has been retained for an initial term of 12 months. The agency partners with clients across a range of industry segments that includes cleantech, consumer goods, fintech, healthcare, metals & mining, professional services, renewable energy and technology.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
