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Diffusion PR picks up The Folio Society, which publishes illustrated books, as its PR agency of record. Diffusion’s campaign will leverage earned media relations and product seeding, as well as supporting key book launches, to raise the profile of the craftsmanship for which the brand is known and its efforts in sustainability towards B-Corp status. An employee-owned independent publisher, The Folio Society has been a champion for book lovers since it was founded in 1947. “Diffusion has a proven attention to detail, a deep understanding of the consumer mindset, and an ability to place our product into the hands of those who will enjoy it most,” said The Folio Society CEO Joanna Reynolds.
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5W Public Relations hauls in connected desk company Beflo. 5WPR will spearhead a strategic media relations campaign aimed at elevating awareness and driving attention to Beflo’s flagship product, the Tenon Smart Desk, in the US market. With the Tenon Smart Desk, Beflo aims to position itself as a frontrunner in the standing desk market. “Beflo has designed a smart desk that fits seamlessly into consumers' homes and improves productivity, wellness, and connectivity,” said 5WPR co-CEO Dara Busch.
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RB Milestone Group lands oceansix future paths, a technology and manufacturing company which creates products and builds businesses using plastic waste, to provide investor relations services. RBMG’s scope of work includes corporate communications advisory, non-deal roadshow advisory, market intelligence advisory, and business referrals. RBMG has been retained for an initial term of 12 months. The agency partners with clients across a range of industry segments that includes cleantech, consumer goods, fintech, healthcare, metals & mining, professional services, renewable energy and technology.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
