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Diffusion PR picks up The Folio Society, which publishes illustrated books, as its PR agency of record. Diffusion’s campaign will leverage earned media relations and product seeding, as well as supporting key book launches, to raise the profile of the craftsmanship for which the brand is known and its efforts in sustainability towards B-Corp status. An employee-owned independent publisher, The Folio Society has been a champion for book lovers since it was founded in 1947. “Diffusion has a proven attention to detail, a deep understanding of the consumer mindset, and an ability to place our product into the hands of those who will enjoy it most,” said The Folio Society CEO Joanna Reynolds.
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5W Public Relations hauls in connected desk company Beflo. 5WPR will spearhead a strategic media relations campaign aimed at elevating awareness and driving attention to Beflo’s flagship product, the Tenon Smart Desk, in the US market. With the Tenon Smart Desk, Beflo aims to position itself as a frontrunner in the standing desk market. “Beflo has designed a smart desk that fits seamlessly into consumers' homes and improves productivity, wellness, and connectivity,” said 5WPR co-CEO Dara Busch.
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RB Milestone Group lands oceansix future paths, a technology and manufacturing company which creates products and builds businesses using plastic waste, to provide investor relations services. RBMG’s scope of work includes corporate communications advisory, non-deal roadshow advisory, market intelligence advisory, and business referrals. RBMG has been retained for an initial term of 12 months. The agency partners with clients across a range of industry segments that includes cleantech, consumer goods, fintech, healthcare, metals & mining, professional services, renewable energy and technology.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
