Accounts in Transit: Firecracker PR Signs Up Liner AI
Thu, Apr. 16, 2026
By Steve Barnes
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
Firecracker PR lands ExLabs, a commercial deep-space mission operator building scalable platforms for exploration, planetary defense and resource-driven missions beyond Earth orbit... ArcSense Communications picks up MuukTest, provider of an agentic AI-assisted toolkit to help achieve instantaneous, trustable feedback on software quality without the need for massive automation teams... REYA Communications is named PR agency of record for Galapagos Safari Camp, which offers personalized safaris in the Galapagos Islands and mainland Ecuador.
Rubenstein Public Relations gets to work with Verasight, a nonpartisan survey research company... Axia Public Relations hauls in BSF, a seafood sourcing and distribution company formerly known as Beaver Street Fisheries... Trip Whisperer lands Traveling with AAA, a weekly travel podcast hosted by travel expert Angie Orth. 
KindComms*, a boutique lifestyle shop based in the UK and Ireland, is appointed to lead US influencer and media outreach for Vamoosh, a product designed to remove pet hair from fabrics in washing machines... Madden Media wins Association of Film Commissions International business... KW Public Relations scoops up PR duties for The Ultimate Human, the wellness platform founded by human biologist Gary Brecka, covering the UK, US and UAE... RG2 Communications lands RANDOM/RANDOM, a New York-designed, Japan-made fashion label.
French/West/Vaughan signs on to provide PR and integrated marketing support for Allegiance Flag Supply, a Charleston based manufacturer of high-quality, U.S.-made American flags... FINN Partners scoops up rare wine reseller Benchmark Wine Group... Avenue Z lands Renaissance Benefits, a provider of ancillary and supplemental benefits.
IMAGINE PR wins North American PR duties for Time + Tide, safari camps and island properties in Zambia and Madagascar... The Wilful Group, a London certified B Corp shop,is working with Blue Earth Summit, described as the Festival of the Future, to deepen its risk and insurance content and partnerships... Backbone, which specializes in outdoor and active lifestyle brands, forms a partnership with Best Day Brewing, a non-alcoholic beer brand... The Consultancy PR is working with lifestyle brand Lulu and Georgia.
Impact PR & Communications picks up Parc Center for Disabilities, a St. Petersburg-based nonprofit that has been providing lifelong support for individuals with intellectual and developmental disabilities since 1953... Hollywood Agency comes on board as PR shop for The Pan-Mass Challenge, a bike-a-thon that benefits cancer research and treatment at Dana-Farber Cancer Institute... Ilex Content Strategies, a London-based B2B marketing and communications consultancy, lands Indigo, which designs, deploys, supports and scales digital infrastructure... Matte PR, a Toronto-based agency, signs on Chexy, a platform that lets users make large recurring payments for rent, childcare, etc.
PKPR is representing Art21, a nonprofit dedicated to expanding access to contemporary art through film and education... Awestruck, which works with travel PR clients, is selected as AOR for Delaware County Tourism, the official tourism organization for New York's Great Western Catskills... The Consultancy PR is named strategic communications partner for home-design company Pepper Home... The Point PR, lands AOR for three hotel properties: The Don CeSar in St. Pete Beach, Florida; JdV by Hyatt, a collection of independent hotels; and The Ritz-Carlton Residences, Waikiki Beach.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
