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BMF has checked in as public agency of record for New York’s The Carlyle, A Rosewood Hotel; the Waldorf Astoria Monarch Beach Resort & Club in Dana Point, CA; and The Ritz Carlton, San Francisco. For The Carlyle (home of Café Carlyle and Bemelmans Bar) BMF will execute a PR, influencer and partnership campaign with plans to produce out-of-the-box experiences for press and talent. For the Waldorf Astoria Monarch Beach Resort & Club, BMF will conduct a comprehensive press push among top media outlets covering travel and hospitality. On behalf of The Ritz Carlton, the agency will spearhead an annual communications plan to drive high-value earned media. “we can’t wait to build fresh buzz around these iconic hotels,” said BMF CEO and founder partner Bruce Starr.
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Kiterocket is selected as AOR by Flux, a global provider of decentralized cloud infrastructure. The company joins Kiterocket’s technology practice portfolio, which specializes in emerging technologies. "We’ve recognized the paramount importance of engaging a top-tier public relations agency and the importance of partnering with an agency possessing unparalleled expertise and analytical rigor to not only enhance our brand visibility but also strengthen our initiatives in thought leadership,” said Flux CEO and co-founder, Daniel Keller. “As the realms of Web3 and global communications converge, Kiterocket’s experience will be invaluable.”
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BizCom Associates adds computer science, coding and robotics franchise iCode to its client roster. The agency will focus on increasing national awareness and recognition for the STEM school, which offers programs to K-12 students that teach subjects including video game design and website development. iCode currently has 53 campuses nationwide and is on track to expand its footprint to 100 campuses by the end of the year. iCode also offers the iSports gaming league where students compete against one another within the national iCode network.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
