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BMF has checked in as public agency of record for New York’s The Carlyle, A Rosewood Hotel; the Waldorf Astoria Monarch Beach Resort & Club in Dana Point, CA; and The Ritz Carlton, San Francisco. For The Carlyle (home of Café Carlyle and Bemelmans Bar) BMF will execute a PR, influencer and partnership campaign with plans to produce out-of-the-box experiences for press and talent. For the Waldorf Astoria Monarch Beach Resort & Club, BMF will conduct a comprehensive press push among top media outlets covering travel and hospitality. On behalf of The Ritz Carlton, the agency will spearhead an annual communications plan to drive high-value earned media. “we can’t wait to build fresh buzz around these iconic hotels,” said BMF CEO and founder partner Bruce Starr.
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Kiterocket is selected as AOR by Flux, a global provider of decentralized cloud infrastructure. The company joins Kiterocket’s technology practice portfolio, which specializes in emerging technologies. "We’ve recognized the paramount importance of engaging a top-tier public relations agency and the importance of partnering with an agency possessing unparalleled expertise and analytical rigor to not only enhance our brand visibility but also strengthen our initiatives in thought leadership,” said Flux CEO and co-founder, Daniel Keller. “As the realms of Web3 and global communications converge, Kiterocket’s experience will be invaluable.”
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BizCom Associates adds computer science, coding and robotics franchise iCode to its client roster. The agency will focus on increasing national awareness and recognition for the STEM school, which offers programs to K-12 students that teach subjects including video game design and website development. iCode currently has 53 campuses nationwide and is on track to expand its footprint to 100 campuses by the end of the year. iCode also offers the iSports gaming league where students compete against one another within the national iCode network.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
