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Kaplow Communications scoops up U.S. communications duties for Forbes, the global media company that focuses on business, entrepreneurship, leadership, investing, technology, and lifestyle. Kaplow’s efforts, overseen by EVP of Lifestyle Jee Nah Chang Walker, are focused on providing strategic communications planning and guidance, media relations and social listening for the Forbes brand, its editorial, events, programs, leadership team and journalists. In addition to operating 42 licensed local editions in 68 countries, also provides custom marketing programs and signature LIVE and Forbes Virtual events. Kaplow has also launched a revamped website and brand identity refresh.
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360PR+ lands Norwex, a line of eco-friendly home cleaning and personal care products. The agency will support Norwex's mission to further establish the brand in the US and Canada by attracting customers across Norwex's homecare, pet care and family care categories. Founded in Norway in 1994, Norwex has banned over 2,700 substances and chemicals from the product development process as part of its "No-No" clean product list. "360PR+ has deep experience in the home, family and personal care space, and we're confident that their thought leadership expertise and diverse portfolio positions them as a trustworthy leader for our target activations," said Norwex chief marketing officer North America Michele Dowling Johnson.
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The Pollack Group comes on board as agency of record for Hall des Lumières, Manhattan’s largest permanent center for custom-curated immersive experiences. The agency will start by focusing on HdL’s ticketed public events, centering on the one-day-only revival of its inaugural exhibition on April 20. TPG will also work to promote HdL’s catalog of event offerings and avant-garde exhibitions. The digital arts venue, located within the former teller hall and vault level of the landmarked Emigrant Industrial Savings Bank at 49 Chambers Street, boasts 130 video projectors, 54 speakers and 22 subwoofers. In addition to presenting exhibitions, it has become a favorite for brands, including Stella Artois and Tory Burch, seeking an extraordinary event backdrop.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
