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Christie & Co, a strategic branding and communications agency, has been named AOR for Seven Teas, a line of organic, sustainable ready-to-drink teas and lemonades. The agency will dedicate its proprietary brand-building approach to increasing awareness and market share for Seven Tea’s products in the competitive ready-to-drink tea market. Seven Teas says that the ready-to-drink organic tea market is expected to reach $3.37 billion by 2030. “We look forward to their expertise in helping us build relationships with new distributors and retailers and create branding and storytelling that engages, educates and excites the American tea drinker,” said Seven Teas co-founder Josh Issakharian.
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Magrino is named AOR for Eagle Point Hotel Partners’ two properties on the North Fork of Long Island, Sound View Greenport and The Harbor Front Inn. The agency is charged with shaping all strategy and management of PR and influencer initiatives for the two brands, targeting travelers who are seeking authentic coastal experiences, rich cultural heritage, and unparalleled hospitality. The newly renovated Sound View Greenport is situated on 14 acres of private beach 90-miles from NYC, just outside the heart of the historic Village of Greenport. Harbor Front Inn, with 35 recently renovated guest rooms, is near the local attractions, dining and arts of Greenport Village. Through the Uncommon Art Residency program, artists showcase their works and host interactive sessions, providing the community and hotel guests with exclusive access to their artistic process.
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FNK IR is tabbed to handle investor relations scope for VerticalScope, a digital platform for enthusiast communities. The agency will work closely with VerticalScope to develop and execute a comprehensive and proactive capital markets strategy with a full suite of investor relations services. The account will be led by founding partners Matt Chesler and Rob Fink. The company operates 1,200+ hyper-focused apps, forums, marketplaces, editorial, and e-commerce ratings & reviews brands.
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Tegan Digital is selected to serve as AOR for Long Cove, a luxury lakefront community located on the Cedar Creek Reservoir, Texas. Leveraging a comprehensive, multi-channel approach, the agency aims to extend Long Cove’s reach and foster deeper connections with both existing and prospective residents. An hour’s drive from Dallas, Long Cove features lakefront homes, custom home sites, and townhomes with access to amenities, including a resort-style pool; pickleball courts; a short-game golf course, 400-yard driving range, and 2-acre putting green; stocked fishing ponds; hiking and biking trails; and the services of the Long Cove Marina. "Together, we want to build an unparalleled experience for our community, further solidifying Long Cove's position as a premier lakefront destination," said Long Cove head of sales and development Tommy McNamara.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
