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Christie & Co, a strategic branding and communications agency, has been named AOR for Seven Teas, a line of organic, sustainable ready-to-drink teas and lemonades. The agency will dedicate its proprietary brand-building approach to increasing awareness and market share for Seven Tea’s products in the competitive ready-to-drink tea market. Seven Teas says that the ready-to-drink organic tea market is expected to reach $3.37 billion by 2030. “We look forward to their expertise in helping us build relationships with new distributors and retailers and create branding and storytelling that engages, educates and excites the American tea drinker,” said Seven Teas co-founder Josh Issakharian.
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Magrino is named AOR for Eagle Point Hotel Partners’ two properties on the North Fork of Long Island, Sound View Greenport and The Harbor Front Inn. The agency is charged with shaping all strategy and management of PR and influencer initiatives for the two brands, targeting travelers who are seeking authentic coastal experiences, rich cultural heritage, and unparalleled hospitality. The newly renovated Sound View Greenport is situated on 14 acres of private beach 90-miles from NYC, just outside the heart of the historic Village of Greenport. Harbor Front Inn, with 35 recently renovated guest rooms, is near the local attractions, dining and arts of Greenport Village. Through the Uncommon Art Residency program, artists showcase their works and host interactive sessions, providing the community and hotel guests with exclusive access to their artistic process.
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FNK IR is tabbed to handle investor relations scope for VerticalScope, a digital platform for enthusiast communities. The agency will work closely with VerticalScope to develop and execute a comprehensive and proactive capital markets strategy with a full suite of investor relations services. The account will be led by founding partners Matt Chesler and Rob Fink. The company operates 1,200+ hyper-focused apps, forums, marketplaces, editorial, and e-commerce ratings & reviews brands.
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Tegan Digital is selected to serve as AOR for Long Cove, a luxury lakefront community located on the Cedar Creek Reservoir, Texas. Leveraging a comprehensive, multi-channel approach, the agency aims to extend Long Cove’s reach and foster deeper connections with both existing and prospective residents. An hour’s drive from Dallas, Long Cove features lakefront homes, custom home sites, and townhomes with access to amenities, including a resort-style pool; pickleball courts; a short-game golf course, 400-yard driving range, and 2-acre putting green; stocked fishing ponds; hiking and biking trails; and the services of the Long Cove Marina. "Together, we want to build an unparalleled experience for our community, further solidifying Long Cove's position as a premier lakefront destination," said Long Cove head of sales and development Tommy McNamara.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
