BackBay Communications takes on Finovate for PR and media relations services for its FinovateSpring 2024, FinovateFall 2024, and FinovateEurope 2025 events, which are dedicated to shaping the digital future of financial institutions. FinovateSpring, taking place May 21-23 at the Marriot Marquis San Francisco, will spotlight more than 50 live demo sessions from both emerging fintech innovators and established industry leaders, as well as more than 100 industry-leading speakers on a wide range of financial topics. FinovateFall 2024 will be held in New York City, with FinovateEurope 2025 slated for London. “BackBay Communications is known for its fintech expertise and long history of supporting high-impact events in the financial services industry,” said The Finovate Group marketing manager Tyler Ferst.


Taft Communications picks up PosiGen, which provides renewable energy and energy efficiency solutions for underserved communities. The work with PosiGen builds on Taft’s expertise and focus on sustainability through media relations, digital media, messaging, paid media, and executive training. Since its founding in 2011, PosiGen has worked to close the clean energy affordability gap in underserved communities by providing the benefits of clean energy with rooftop solar and energy efficiency upgrades. The company currently offers its solar energy and energy efficiency services in more than a dozen states. “As we look to grow within our existing footprint and expand into new markets, our partnership with Taft will ensure our future customers realize our unique offerings and how everyone, regardless of socio-economic status, can achieve cost savings by switching to solar,” said PosiGen general manager, growth and strategy John Ross.


rEvolution lands PR and marketing AOR status for the ICC Men's T20 World Cup 2024, an international cricket championship that kicks off with a match between the U.S.A and Canada at Grand Prairie Stadium in the Dallas metro area on June 1, the first time an ICC global event will be held in the U.S., and concludes with the championship game in Barbados on June 29. rEvolution will deliver a transatlantic effort, based in its Chicago and London headquarters, to drive awareness and engagement for tournament’s 55-match schedule across nine locations, including three in the U.S. and six in the Caribbean. “We’re honored to play a pivotal role in shaping the narrative and experience for fans, sponsors, and stakeholders in this global sport, particularly as cricket prepares for its long-awaited return to the Olympics at the LA 28 Olympic Games," said rEvolution founder and CEO John Rowady.