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BackBay Communications takes on Finovate for PR and media relations services for its FinovateSpring 2024, FinovateFall 2024, and FinovateEurope 2025 events, which are dedicated to shaping the digital future of financial institutions. FinovateSpring, taking place May 21-23 at the Marriot Marquis San Francisco, will spotlight more than 50 live demo sessions from both emerging fintech innovators and established industry leaders, as well as more than 100 industry-leading speakers on a wide range of financial topics. FinovateFall 2024 will be held in New York City, with FinovateEurope 2025 slated for London. “BackBay Communications is known for its fintech expertise and long history of supporting high-impact events in the financial services industry,” said The Finovate Group marketing manager Tyler Ferst.
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Taft Communications picks up PosiGen, which provides renewable energy and energy efficiency solutions for underserved communities. The work with PosiGen builds on Taft’s expertise and focus on sustainability through media relations, digital media, messaging, paid media, and executive training. Since its founding in 2011, PosiGen has worked to close the clean energy affordability gap in underserved communities by providing the benefits of clean energy with rooftop solar and energy efficiency upgrades. The company currently offers its solar energy and energy efficiency services in more than a dozen states. “As we look to grow within our existing footprint and expand into new markets, our partnership with Taft will ensure our future customers realize our unique offerings and how everyone, regardless of socio-economic status, can achieve cost savings by switching to solar,” said PosiGen general manager, growth and strategy John Ross.
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rEvolution lands PR and marketing AOR status for the ICC Men's T20 World Cup 2024, an international cricket championship that kicks off with a match between the U.S.A and Canada at Grand Prairie Stadium in the Dallas metro area on June 1, the first time an ICC global event will be held in the U.S., and concludes with the championship game in Barbados on June 29. rEvolution will deliver a transatlantic effort, based in its Chicago and London headquarters, to drive awareness and engagement for tournament’s 55-match schedule across nine locations, including three in the U.S. and six in the Caribbean. “We’re honored to play a pivotal role in shaping the narrative and experience for fans, sponsors, and stakeholders in this global sport, particularly as cricket prepares for its long-awaited return to the Olympics at the LA 28 Olympic Games," said rEvolution founder and CEO John Rowady.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
