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BackBay Communications takes on Finovate for PR and media relations services for its FinovateSpring 2024, FinovateFall 2024, and FinovateEurope 2025 events, which are dedicated to shaping the digital future of financial institutions. FinovateSpring, taking place May 21-23 at the Marriot Marquis San Francisco, will spotlight more than 50 live demo sessions from both emerging fintech innovators and established industry leaders, as well as more than 100 industry-leading speakers on a wide range of financial topics. FinovateFall 2024 will be held in New York City, with FinovateEurope 2025 slated for London. “BackBay Communications is known for its fintech expertise and long history of supporting high-impact events in the financial services industry,” said The Finovate Group marketing manager Tyler Ferst.
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Taft Communications picks up PosiGen, which provides renewable energy and energy efficiency solutions for underserved communities. The work with PosiGen builds on Taft’s expertise and focus on sustainability through media relations, digital media, messaging, paid media, and executive training. Since its founding in 2011, PosiGen has worked to close the clean energy affordability gap in underserved communities by providing the benefits of clean energy with rooftop solar and energy efficiency upgrades. The company currently offers its solar energy and energy efficiency services in more than a dozen states. “As we look to grow within our existing footprint and expand into new markets, our partnership with Taft will ensure our future customers realize our unique offerings and how everyone, regardless of socio-economic status, can achieve cost savings by switching to solar,” said PosiGen general manager, growth and strategy John Ross.
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rEvolution lands PR and marketing AOR status for the ICC Men's T20 World Cup 2024, an international cricket championship that kicks off with a match between the U.S.A and Canada at Grand Prairie Stadium in the Dallas metro area on June 1, the first time an ICC global event will be held in the U.S., and concludes with the championship game in Barbados on June 29. rEvolution will deliver a transatlantic effort, based in its Chicago and London headquarters, to drive awareness and engagement for tournament’s 55-match schedule across nine locations, including three in the U.S. and six in the Caribbean. “We’re honored to play a pivotal role in shaping the narrative and experience for fans, sponsors, and stakeholders in this global sport, particularly as cricket prepares for its long-awaited return to the Olympics at the LA 28 Olympic Games," said rEvolution founder and CEO John Rowady.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
