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FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental, which produces high efficiency HVAC filters and is a leading innovator in air purification and odor control solutions. FINN’s scope of work for the client will include creative storytelling, media relations, corporate communications and thought leadership, social engagement and creative projects. The program will support Greentech’s expected growth in commercial and consumer markets, with an emphasis on commercial buildings, hospitality, indoor agriculture, and pet. “Greentech recently introduced a new line of high efficiency HVAC filters with ODOGard® technology, the only filter on the market that eliminates VOCs (volatile organic compounds) and odors at the molecular level,” said Greentech VO of sales and marketing Blake Bobosky. “Recognizing the potential of this technology to improve indoor environments, we are excited to partner with FINN Partners to help grow our brand awareness and expand our U.S. footprint.”
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Hemsworth signs on as AOR for Main Line Brands (including its portfolio of home and commercial service companies, Mosquito Authority, Pest Authority and Fitness Machine Technicians), which will be part of its franchise brands division, and holistic wellness expert Dr. Raj Gupta, who will be part of its lifestyle division. For Main Line Brands, Hemsworth will create a comprehensive consumer and trade PR plan for all three brands, including thought leadership, media relations, event support and awards programming. The agency will also offer local marketing support packages to Main Line Brands’ franchise owners, as an extension of each brand’s national PR programming. For Dr. Gupta, Hemsworth will showcase the chiropractic doctor’s work in holistic wellness, sharing his approach to reversing chronic diseases, specifically Type 2 diabetes and kidney disease.
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Firecracker PR is named agency of record for L3Networks, a managed service provider with top tier clients in Los Angeles and Orange County and Dallas, with a particular focus on cybersecurity, cloud hosting and IT consulting. The agency is tasked with increasing L3’s brand exposure, primarily through thought leadership activities. Founded in 2001, L3 works to help customers adopt leading technologies and meet critical standards required in their respective industries.
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InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite. The agency will collaborate with the company to develop a comprehensive marketing and communications strategy for a rebranding campaign and planned expansion of the company throughout the southern U.S. Buddy’s, which has been in business since 1972, has 19 locations in Tennessee, and is making plans to enter markets in the surrounding states. “We're thrilled to join forces with InnoVision, confident that their distinct insights and deep expertise in the fast-casual dining sector will bolster Buddy's bar-b-q, fortifying our brand and propelling us toward future expansion,” said Mark Lemoncelli, co-owner & CEO of the Buddy’s Family of companies.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
