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FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental, which produces high efficiency HVAC filters and is a leading innovator in air purification and odor control solutions. FINN’s scope of work for the client will include creative storytelling, media relations, corporate communications and thought leadership, social engagement and creative projects. The program will support Greentech’s expected growth in commercial and consumer markets, with an emphasis on commercial buildings, hospitality, indoor agriculture, and pet. “Greentech recently introduced a new line of high efficiency HVAC filters with ODOGard® technology, the only filter on the market that eliminates VOCs (volatile organic compounds) and odors at the molecular level,” said Greentech VO of sales and marketing Blake Bobosky. “Recognizing the potential of this technology to improve indoor environments, we are excited to partner with FINN Partners to help grow our brand awareness and expand our U.S. footprint.”
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Hemsworth signs on as AOR for Main Line Brands (including its portfolio of home and commercial service companies, Mosquito Authority, Pest Authority and Fitness Machine Technicians), which will be part of its franchise brands division, and holistic wellness expert Dr. Raj Gupta, who will be part of its lifestyle division. For Main Line Brands, Hemsworth will create a comprehensive consumer and trade PR plan for all three brands, including thought leadership, media relations, event support and awards programming. The agency will also offer local marketing support packages to Main Line Brands’ franchise owners, as an extension of each brand’s national PR programming. For Dr. Gupta, Hemsworth will showcase the chiropractic doctor’s work in holistic wellness, sharing his approach to reversing chronic diseases, specifically Type 2 diabetes and kidney disease.
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Firecracker PR is named agency of record for L3Networks, a managed service provider with top tier clients in Los Angeles and Orange County and Dallas, with a particular focus on cybersecurity, cloud hosting and IT consulting. The agency is tasked with increasing L3’s brand exposure, primarily through thought leadership activities. Founded in 2001, L3 works to help customers adopt leading technologies and meet critical standards required in their respective industries.
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InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite. The agency will collaborate with the company to develop a comprehensive marketing and communications strategy for a rebranding campaign and planned expansion of the company throughout the southern U.S. Buddy’s, which has been in business since 1972, has 19 locations in Tennessee, and is making plans to enter markets in the surrounding states. “We're thrilled to join forces with InnoVision, confident that their distinct insights and deep expertise in the fast-casual dining sector will bolster Buddy's bar-b-q, fortifying our brand and propelling us toward future expansion,” said Mark Lemoncelli, co-owner & CEO of the Buddy’s Family of companies.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
