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Pollack Group, The

Pollack Group, The

1901 Ave. of the Stars, #1040, Los Angeles, CA 90067

310/556-4443; fax: 310/286-2350

[email protected]

Corporate, consumer products and svcs., professional svcs., bus.-to-bus.

Employees: 16. Founded: 1985.

Agency Statement:

At The Pollack Group, we recognize that consumers do not want to be told why a brand should matter to them, so rather than "telling and selling," we create meaningful, long-lasting brand experiences that steer influence, drive relevance and build fierce and lasting loyalty.

Pollack serves Fortune 500 companies and start-ups alike in shaping perceptions, sparking trends, managing reputations, and increasing organizations' market and mind share. We empower clients to continuously adapt to the digital transformation of our world and broaden their global reach. At the agency, content creation and social media are at the forefront of all client communications efforts, as are packaged media stories that inform and trigger conversations. Our teams are creative, critical thinkers, and strong in traditional skills.

Established in 1985, the agency is led by senior professionals who are involved with every aspect of a client's program and are available to them on a day-to-day basis or per need.

Noemi Pollack, founder and sr. advisor; Stefan Pollack, pres. & CFO; Jackie Liu, sr. VP

37 W. 26th St., #1205, New York, NY 10010

Clients Include:

99 Ranch Market
air up
American Camp Association
Bel Air Investment Advisors
City of West Hollywood
Customer Practice Management
Fiesta Parade Floats
Horwin America
Jewish Future Promise/Jewish Youth Promise
Latino Donor Collaborative
MF Entertainment
Netafim USA
NewPoint Real Estate Capital
Resorts World Las Vegas
The Sage Group

Pollack Group, The in the news with O'Dwyer's:

Accounts in Transit: Three Cheers Serves Up TINCUP

Mon., Apr. 8, 2024

...outdoors enthusiasts and influencers in their own right," said Three Cheers general manager Rob Bratskeir. The Pollack Group signs up with air up, a refillable drinking system that flavors water by scent...

Bridging the Gap: Teaching Communication in the AI Era

Wed., Mar. 6, 2024

...narrative that envisions the future with optimism and human-centered insight. *** Stefan Pollack is President of The Pollack Group , Global Board Chair of Worldcom Public Relations Group and an Adjunct Professor at the...

Accounts in Transit: Pollack Group Wins Resorts World Las Vegas

Wed., Jan. 10, 2024

... The Pollack Group is selected by Resorts World Las Vegas to lead its national PR program and...

Preparing the Next Generation of PR Professionals

Thu., Aug. 10, 2023

...for their future success in the dynamic field of public relations. *** Stefan Pollack is President of  The Pollack Group and an Adjunct Professor at USC Annenberg School for Communication and Journalism....

Accounts in Transit: The Pollack Group Lands Latino Donor Collaborative

Wed., Aug. 9, 2023

... The Pollack Group  is retained by the Latino Donor Collaborative, a nonprofit that conducts original research and studies centered...

Accounts in Transit: The Pollack Group Reps Bahamii Snacks

Tue., Jul. 18, 2023

... The Pollack Group announces a new collaboration with Bahamii, which produces a line of snack products that...

News of Firms: PRSA/NY Opens Big Apple Awards Competition

Thu., Jun. 22, 2023

...and regional committees during its annual global meeting in Montreal. Stefan Pollack, president of The Pollack Group (Los Angeles), will serve as group chair, with Serge Beckers, managing partner, Wisse Kommunikatie (Arnhem,...

Accounts in Transit: The Pollack Group Adds VGrid

Thu., Mar. 9, 2023

... The Pollack Group  adds VGrid, a California-based company creating clean energy and sequestering carbon, to its client roster. The agency...

Accounts in Transit: Finn Partners Launches Little Caesars in the UK

Mon., Feb. 13, 2023

...the UK market in 2023 and beyond,” said Little Caesars global communications director Rebecca Smith. The Pollack Group signs on to work with YouHodler, a Swiss-based international fintech platform providing various Web3...

Accounts in Transit: 5WPR Picks Up PatientFi

Tue., Jan. 10, 2023

...and wellbeing specialists. Miraval’s three full-scale resorts are located in Austin, Tucson, and the Berkshires. The Pollack Group signs on to work with Customer Management Practice, a research, marketing and business development...

Accounts in Transit: Tipico Sportsbook Bets on Pollack Group

Tue., Nov. 29, 2022

... The Pollack Group is working with sports betting and iGaming brand Tipico Sportsbook on its planned launch...

Accounts in Transit: The Pollack Group Lands Linqto

Mon., Oct. 17, 2022

... The Pollack Group is retained by Linqto, a global private markets investment platform, to increase Linqto’s brand awareness...

Accounts in Transit: Pollack Group Signs on with Jewish Future Pledge

Tue., Oct. 11, 2022

... The Pollack Group  is named agency of record for Jewish Future Pledge, a nonprofit organization that encourages individuals...

Accounts in Transit: Pollack Group Reps 'Elevating Walker Chair'

Fri., Aug. 19, 2022

... The Pollack Group is retained by Exokinetics to raise awareness for Zeen, an “Elevating Walker Chair” that...

News of Firms: Mower Transfers Ownership to Employees

Mon., Aug. 15, 2022

...chair. Ianev, managing director of Janev & Janev in Sofia, Bulgaria, will serve alongside The Pollack Group president Stefan Pollack, who is vice chair for a second year. RLF Communications partner...

Accounts in Transit: Pollack Group Lands EXMO Crypto Exchange

Thu., Aug. 11, 2022

... The Pollack Group signs on to help cryptocurrency exchange EXMO establish and grow its position in the...

Accounts in Transit: Mardiks Books NIB Group

Mon., Aug. 8, 2022

...know Mardiks will work with us to lift that message and our brand among travelers.” The Pollack Group positions executives at RPM as thought leaders on current economic issues. TPG will also support the...

PR's Top Pros Talk: Stefan Pollack

Thu., Jun. 30, 2022 and listening actively to what their consumers, and customers, and clients are saying," The Pollack Group president Stefan Pollack tells Doug Simon. "The common denominator for brands communicating in uncertain times...

Accounts in Transit: The Pollack Group Picks Up Tawa Supermarket

Tue., Jun. 7, 2022

... The Pollack Group has been retained by Tawa Supermarket, Inc., a national Asian grocery store chain operating...

Accounts in Transit: Rubenstein PR Adds Cosmic Wire

Mon., Mar. 21, 2022

...the firm’s strategic brand messaging and proven media results,” said Cosmic Wire CEO Jerad Finck. The Pollack Group is selected to work with electric vehicle manufacturer INDI EV as the company launches its...

Accounts in Transit: Champion Dines at Sweetfin

Wed., Feb. 2, 2022

...pivotal in growing our business in the US,” said HugePOD chief marketing officer Ying Dai. The Pollack Group  wins ClubCorp Classic, a professional golf competition taking place from April 19-24 in Irving, TX. Working...

News of Firms: Weber Shandwick's Judith Harrison Earns Matrix Award

Wed., Aug. 4, 2021

...Sofia, Bulgaria was voted in as group chair, his first term in this role. The Pollack Group president Stefan Pollack will serve as vice chair. RLF Communications CEO Monty Hagler will...

Accounts in Transit: Pollack Group Launches Chess Champ's Kasparov's Platform

Thu., Apr. 22, 2021

... Garry Kasparov The Pollack Group is working with Vivendi and its subsidiary Keysquare on the launch of, former...

Accounts in Transit: Weber Shandwick Wins Professional Triathletes Organisation

Mon., Mar. 29, 2021 we continue to build our platform and tell the amazing stories of our athletes.”  The Pollack Group has been engaged to coordinate the launch of Perch Mobility, a charging station provider....

Accounts in Transit: Axia Public Relations Helps Health Hero, No. 1 On-Site Mobile Mass Vaccinator

Thu., Mar. 11, 2021

...also handling media relations and press engagements around the extensive renovations at the Westin Indianapolis. The Pollack Group  lands cybersecurity and network solutions company Apollo Information Systems to create marketing and PR campaigns...

Accounts in Transit: MMGY Global Lands Destination Greater Victoria

Fri., Feb. 5, 2021

...important values of our organization and our community,” said Destination Greater Victoria CEO Paul Nursey.  The Pollack Group  scoops up Happy Wax, which manufactures, markets and sells wax warmers and scented wax melts. The...

Accounts in Transit: Pollack Group Picks Up Openpay

Tue., Jan. 19, 2021

... The Pollack Group has been chosen as U.S. communications agency partner for Openpay, an Australia-based company that...

On the Move: L’Oréal Hires Heineken's Juti 

Fri., Jan. 15, 2021

...distributing stories in ways that maximize reach and engagement,” said 360PR+ CEO Laura Tomasetti. Alex Nathanson The Pollack Group  adds Alex Nathanson as technology practice lead. Nathanson was previously corporate marketing brand manager at Rain Bird...

Accounts in Transit: Pollack Group Wins XtremeAg

Fri., Apr. 10, 2020

... The Pollack Group is working with XtremeAg, a community of farmers from across the United States, on...

News of Firms: KWT Global Offers Pro Bono COVID-19 Crisis PR to Non-Profits

Fri., Mar. 13, 2020

...said KWT Global CEO Aaron Kwittken. The Pollack PR Marketing Group has renamed itself to The Pollack Group . The agency says the name change is intended to better reflect its vision on...

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