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The Pollack Group signs on to help cryptocurrency exchange EXMO establish and grow its position in the marketplace and bolster its brand. The agency’s work will center on earned media relations, with a focus on positioning EXMO’s subject matter experts as industry leaders and highlighting its simple, secure and compliant platform. Founded in 2014, EXMO is based in the UK and operates in Ukraine, Poland, Lithuania and the US. The exchange offers simple OTC trading, API, a mobile app and a native token. “EXMO offers its users the opportunity to trade anywhere, anytime, and close deals in just a few taps,” said The Pollack Group president Stefan Pollack.
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CIIC PR is selected to lead PR efforts for The Principal Madrid Hotel, by Único Hotels, a collection of luxury independent properties in Madrid, Barcelona, Mallorca and Costa Brava. The agency will work to elevate brand awareness and media relations for the property in the US market through an integrated public relations strategy. The 76-room hotel opened its doors in 2015 as the first 5-star property on Madrid’s Gran Vía. “Our partnership with CIIC PR will help us craft stories for consumers in a new market longing for international travel,” said Silvia de Blas, director of marketing and sales for Único Hotels.
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Lopez Negrete Communications, a Hispanic-owned and operated agency, is selected by Hyundai Motor America as its US Hispanic marketing agency of record. Lopez Negrete will collaborate with Hyundai to develop US Hispanic marketing strategies, create new vehicle campaigns, provide experiential and social media strategy, and consult on media buying decisions. In addition to branding and product campaigns, Lopez Negrete will support future models and Hyundai Hope On Wheels activities. "We selected Lopez Negrete for its expertise in reaching today's multifaceted Hispanic segments in ways that truly connect with the vibrant and diverse cultures,” said Hyundai Motor America CMO Angela Zepeda.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
