 |
The Pollack Group signs on to help cryptocurrency exchange EXMO establish and grow its position in the marketplace and bolster its brand. The agency’s work will center on earned media relations, with a focus on positioning EXMO’s subject matter experts as industry leaders and highlighting its simple, secure and compliant platform. Founded in 2014, EXMO is based in the UK and operates in Ukraine, Poland, Lithuania and the US. The exchange offers simple OTC trading, API, a mobile app and a native token. “EXMO offers its users the opportunity to trade anywhere, anytime, and close deals in just a few taps,” said The Pollack Group president Stefan Pollack.
 |
CIIC PR is selected to lead PR efforts for The Principal Madrid Hotel, by Único Hotels, a collection of luxury independent properties in Madrid, Barcelona, Mallorca and Costa Brava. The agency will work to elevate brand awareness and media relations for the property in the US market through an integrated public relations strategy. The 76-room hotel opened its doors in 2015 as the first 5-star property on Madrid’s Gran Vía. “Our partnership with CIIC PR will help us craft stories for consumers in a new market longing for international travel,” said Silvia de Blas, director of marketing and sales for Único Hotels.
 |
Lopez Negrete Communications, a Hispanic-owned and operated agency, is selected by Hyundai Motor America as its US Hispanic marketing agency of record. Lopez Negrete will collaborate with Hyundai to develop US Hispanic marketing strategies, create new vehicle campaigns, provide experiential and social media strategy, and consult on media buying decisions. In addition to branding and product campaigns, Lopez Negrete will support future models and Hyundai Hope On Wheels activities. "We selected Lopez Negrete for its expertise in reaching today's multifaceted Hispanic segments in ways that truly connect with the vibrant and diverse cultures,” said Hyundai Motor America CMO Angela Zepeda.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
