The Pollack Group signs on to help cryptocurrency exchange EXMO establish and grow its position in the marketplace and bolster its brand. The agency’s work will center on earned media relations, with a focus on positioning EXMO’s subject matter experts as industry leaders and highlighting its simple, secure and compliant platform. Founded in 2014, EXMO is based in the UK and operates in Ukraine, Poland, Lithuania and the US. The exchange offers simple OTC trading, API, a mobile app and a native token. “EXMO offers its users the opportunity to trade anywhere, anytime, and close deals in just a few taps,” said The Pollack Group president Stefan Pollack.


CIIC PR is selected to lead PR efforts for The Principal Madrid Hotel, by Único Hotels, a collection of luxury independent properties in Madrid, Barcelona, Mallorca and Costa Brava. The agency will work to elevate brand awareness and media relations for the property in the US market through an integrated public relations strategy. The 76-room hotel opened its doors in 2015 as the first 5-star property on Madrid’s Gran Vía. “Our partnership with CIIC PR will help us craft stories for consumers in a new market longing for international travel,” said Silvia de Blas, director of marketing and sales for Único Hotels.


Lopez Negrete Communications, a Hispanic-owned and operated agency, is selected by Hyundai Motor America as its US Hispanic marketing agency of record. Lopez Negrete will collaborate with Hyundai to develop US Hispanic marketing strategies, create new vehicle campaigns, provide experiential and social media strategy, and consult on media buying decisions. In addition to branding and product campaigns, Lopez Negrete will support future models and Hyundai Hope On Wheels activities. "We selected Lopez Negrete for its expertise in reaching today's multifaceted Hispanic segments in ways that truly connect with the vibrant and diverse cultures,” said Hyundai Motor America CMO Angela Zepeda.