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The Pollack Group signs on to help cryptocurrency exchange EXMO establish and grow its position in the marketplace and bolster its brand. The agency’s work will center on earned media relations, with a focus on positioning EXMO’s subject matter experts as industry leaders and highlighting its simple, secure and compliant platform. Founded in 2014, EXMO is based in the UK and operates in Ukraine, Poland, Lithuania and the US. The exchange offers simple OTC trading, API, a mobile app and a native token. “EXMO offers its users the opportunity to trade anywhere, anytime, and close deals in just a few taps,” said The Pollack Group president Stefan Pollack.
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CIIC PR is selected to lead PR efforts for The Principal Madrid Hotel, by Único Hotels, a collection of luxury independent properties in Madrid, Barcelona, Mallorca and Costa Brava. The agency will work to elevate brand awareness and media relations for the property in the US market through an integrated public relations strategy. The 76-room hotel opened its doors in 2015 as the first 5-star property on Madrid’s Gran Vía. “Our partnership with CIIC PR will help us craft stories for consumers in a new market longing for international travel,” said Silvia de Blas, director of marketing and sales for Único Hotels.
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Lopez Negrete Communications, a Hispanic-owned and operated agency, is selected by Hyundai Motor America as its US Hispanic marketing agency of record. Lopez Negrete will collaborate with Hyundai to develop US Hispanic marketing strategies, create new vehicle campaigns, provide experiential and social media strategy, and consult on media buying decisions. In addition to branding and product campaigns, Lopez Negrete will support future models and Hyundai Hope On Wheels activities. "We selected Lopez Negrete for its expertise in reaching today's multifaceted Hispanic segments in ways that truly connect with the vibrant and diverse cultures,” said Hyundai Motor America CMO Angela Zepeda.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
