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The Pollack Group signs on to help cryptocurrency exchange EXMO establish and grow its position in the marketplace and bolster its brand. The agency’s work will center on earned media relations, with a focus on positioning EXMO’s subject matter experts as industry leaders and highlighting its simple, secure and compliant platform. Founded in 2014, EXMO is based in the UK and operates in Ukraine, Poland, Lithuania and the US. The exchange offers simple OTC trading, API, a mobile app and a native token. “EXMO offers its users the opportunity to trade anywhere, anytime, and close deals in just a few taps,” said The Pollack Group president Stefan Pollack.
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CIIC PR is selected to lead PR efforts for The Principal Madrid Hotel, by Único Hotels, a collection of luxury independent properties in Madrid, Barcelona, Mallorca and Costa Brava. The agency will work to elevate brand awareness and media relations for the property in the US market through an integrated public relations strategy. The 76-room hotel opened its doors in 2015 as the first 5-star property on Madrid’s Gran Vía. “Our partnership with CIIC PR will help us craft stories for consumers in a new market longing for international travel,” said Silvia de Blas, director of marketing and sales for Único Hotels.
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Lopez Negrete Communications, a Hispanic-owned and operated agency, is selected by Hyundai Motor America as its US Hispanic marketing agency of record. Lopez Negrete will collaborate with Hyundai to develop US Hispanic marketing strategies, create new vehicle campaigns, provide experiential and social media strategy, and consult on media buying decisions. In addition to branding and product campaigns, Lopez Negrete will support future models and Hyundai Hope On Wheels activities. "We selected Lopez Negrete for its expertise in reaching today's multifaceted Hispanic segments in ways that truly connect with the vibrant and diverse cultures,” said Hyundai Motor America CMO Angela Zepeda.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
