Weber Shandwick lands Professional Triathletes Organisation. The agency’s remit will be to both raise the PTO’s profile and promote the Aug. 28 Collins Cup, its flagship event. The Collins Cup, which is intended to expand the sport of triathlon’s fan base, introduces a race format modeled after the Ryder Cup, with teams of international, European and USA athletes pitted against one another. “The PTO is impacting the sports world and bringing new opportunities to athletes and fans,” said PTO chief marketing officer Tim Godfrey. “We are greatly looking forward to working with Weber Shandwick as we continue to build our platform and tell the amazing stories of our athletes.”
The Pollack Group has been engaged to coordinate the launch of Perch Mobility, a charging station provider. The agency will work to help Pollack Group connect with its key audiences, including scooter operators, community business owners, property managers, and professional chargers. In addition to executing strategic media relations for the company, The Pollack Group will create content to be leveraged on paid and organic social channels. Perch Mobility owns and operates a network of proprietary micromobility charging centers, addressing the growing demand for shared micromobility transportation in a growing number of cities.
Warner Communications Group is named public relations agency of record for global consulting firm Seraph. Warner will work to elevate brand awareness of Seraph on the global stage and advance its thought leadership to reinforce the company and its executives as experts in accelerated transformation scenario success. Seraph works with companies in the automotive, electronics, energy infrastructure, engineering, manufacturing and medical device sectors. “We knew it was critical to bring on a public relations agency with best-in-class aptitude and the analytical tenacity to expand our brand awareness and fortify our thought leadership efforts,” said Seraph founder and CEO Ambrose Conroy.