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Weber Shandwick lands Professional Triathletes Organisation. The agency’s remit will be to both raise the PTO’s profile and promote the Aug. 28 Collins Cup, its flagship event. The Collins Cup, which is intended to expand the sport of triathlon’s fan base, introduces a race format modeled after the Ryder Cup, with teams of international, European and USA athletes pitted against one another. “The PTO is impacting the sports world and bringing new opportunities to athletes and fans,” said PTO chief marketing officer Tim Godfrey. “We are greatly looking forward to working with Weber Shandwick as we continue to build our platform and tell the amazing stories of our athletes.”
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The Pollack Group has been engaged to coordinate the launch of Perch Mobility, a charging station provider. The agency will work to help Pollack Group connect with its key audiences, including scooter operators, community business owners, property managers, and professional chargers. In addition to executing strategic media relations for the company, The Pollack Group will create content to be leveraged on paid and organic social channels. Perch Mobility owns and operates a network of proprietary micromobility charging centers, addressing the growing demand for shared micromobility transportation in a growing number of cities.
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Warner Communications Group is named public relations agency of record for global consulting firm Seraph. Warner will work to elevate brand awareness of Seraph on the global stage and advance its thought leadership to reinforce the company and its executives as experts in accelerated transformation scenario success. Seraph works with companies in the automotive, electronics, energy infrastructure, engineering, manufacturing and medical device sectors. “We knew it was critical to bring on a public relations agency with best-in-class aptitude and the analytical tenacity to expand our brand awareness and fortify our thought leadership efforts,” said Seraph founder and CEO Ambrose Conroy.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
Firecracker PR lands ExLabs, a commercial deep-space mission operator building scalable platforms for exploration, planetary defense and resource-driven missions beyond Earth orbit... ArcSense Communications picks up MuukTest, provider of an agentic AI-assisted toolkit to help achieve instantaneous, trustable feedback on software quality without the need for massive automation teams... REYA Communications is named PR agency of record for Galapagos Safari Camp, which offers personalized safaris in the Galapagos Islands and mainland Ecuador.
