FINN Partners picks up communications and digital marketing in the UK for Little Caesars, which is launching in the country this year. The UK brief for 2023 will focus on building brand awareness, supporting the company with country-wide venue openings, and ensuring that its product USPs are brought to life through an integrated approach encompassing PR, digital strategy, social media, content creation and SEO. The FINN London team will work in close collaboration with the agency’s Chicago team on the account. The agency’s partnership with Little Caesars currently includes market entries in Spain, Colombia, Russia, South America and Portugal, as well as in the U.S. “FINN’s expertise in consumer, corporate and digital comms means they are the right agency for us and will help Little Caesars, as a US brand, expertly navigate the UK market in 2023 and beyond,” said Little Caesars global communications director Rebecca Smith.
The Pollack Group signs on to work with YouHodler, a Swiss-based international fintech platform providing various Web3 crypto and fiat services. TPG will work to bolster YouHodler's brand in the fintech space as a pioneer of Web3 banking, focusing its efforts on promoting the company’s subject matter experts. YouHodler’s platform streamlines trading and management of both fiat and crypto assets through such services as Multi HODL, crypto loans, crypto staking and Web3 wallets. “Pollack came to the table with many ideas as to how to present YouHodler to the media, and have good connections and relations with the top-tier media outlets to generate global visibility, as well as important coverage in niche media outlets,” said YouHodler CEO Ilya Volkov.
The James Collective, which has offices in New York City and the San Francisco Bay Area, adds food and home company Food52 to its client roster. The agency will lead integrated public relations, thought leadership, gatekeeper and earned influencer partnerships, and communications strategy for Food52, while also supporting its family of companies, including Dansk and Schoolhouse. “The James Collective brings a wealth of experience and creativity with a proven track record of success in the food and beverage space,” said Food52 chief growth officer Joy Peabody.