 |
FINN Partners picks up communications and digital marketing in the UK for Little Caesars, which is launching in the country this year. The UK brief for 2023 will focus on building brand awareness, supporting the company with country-wide venue openings, and ensuring that its product USPs are brought to life through an integrated approach encompassing PR, digital strategy, social media, content creation and SEO. The FINN London team will work in close collaboration with the agency’s Chicago team on the account. The agency’s partnership with Little Caesars currently includes market entries in Spain, Colombia, Russia, South America and Portugal, as well as in the U.S. “FINN’s expertise in consumer, corporate and digital comms means they are the right agency for us and will help Little Caesars, as a US brand, expertly navigate the UK market in 2023 and beyond,” said Little Caesars global communications director Rebecca Smith.
 |
The Pollack Group signs on to work with YouHodler, a Swiss-based international fintech platform providing various Web3 crypto and fiat services. TPG will work to bolster YouHodler's brand in the fintech space as a pioneer of Web3 banking, focusing its efforts on promoting the company’s subject matter experts. YouHodler’s platform streamlines trading and management of both fiat and crypto assets through such services as Multi HODL, crypto loans, crypto staking and Web3 wallets. “Pollack came to the table with many ideas as to how to present YouHodler to the media, and have good connections and relations with the top-tier media outlets to generate global visibility, as well as important coverage in niche media outlets,” said YouHodler CEO Ilya Volkov.
 |
The James Collective, which has offices in New York City and the San Francisco Bay Area, adds food and home company Food52 to its client roster. The agency will lead integrated public relations, thought leadership, gatekeeper and earned influencer partnerships, and communications strategy for Food52, while also supporting its family of companies, including Dansk and Schoolhouse. “The James Collective brings a wealth of experience and creativity with a proven track record of success in the food and beverage space,” said Food52 chief growth officer Joy Peabody.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
