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FINN Partners picks up communications and digital marketing in the UK for Little Caesars, which is launching in the country this year. The UK brief for 2023 will focus on building brand awareness, supporting the company with country-wide venue openings, and ensuring that its product USPs are brought to life through an integrated approach encompassing PR, digital strategy, social media, content creation and SEO. The FINN London team will work in close collaboration with the agency’s Chicago team on the account. The agency’s partnership with Little Caesars currently includes market entries in Spain, Colombia, Russia, South America and Portugal, as well as in the U.S. “FINN’s expertise in consumer, corporate and digital comms means they are the right agency for us and will help Little Caesars, as a US brand, expertly navigate the UK market in 2023 and beyond,” said Little Caesars global communications director Rebecca Smith.
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The Pollack Group signs on to work with YouHodler, a Swiss-based international fintech platform providing various Web3 crypto and fiat services. TPG will work to bolster YouHodler's brand in the fintech space as a pioneer of Web3 banking, focusing its efforts on promoting the company’s subject matter experts. YouHodler’s platform streamlines trading and management of both fiat and crypto assets through such services as Multi HODL, crypto loans, crypto staking and Web3 wallets. “Pollack came to the table with many ideas as to how to present YouHodler to the media, and have good connections and relations with the top-tier media outlets to generate global visibility, as well as important coverage in niche media outlets,” said YouHodler CEO Ilya Volkov.
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The James Collective, which has offices in New York City and the San Francisco Bay Area, adds food and home company Food52 to its client roster. The agency will lead integrated public relations, thought leadership, gatekeeper and earned influencer partnerships, and communications strategy for Food52, while also supporting its family of companies, including Dansk and Schoolhouse. “The James Collective brings a wealth of experience and creativity with a proven track record of success in the food and beverage space,” said Food52 chief growth officer Joy Peabody.
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy... Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA... ChizSix Marketing & Media, a Toronto-based firm, picks up Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. 
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
