 |
The Pollack Group is selected by Resorts World Las Vegas to lead its national PR program and support its marketing efforts. TPG will focus on high impact earned media coverage and generating national attention and brand awareness. RWLV is the first integrated resort built on the Las Vegas strip in more than a decade and features a variety of amenities, including a spa, the largest pool complex on the Strip, casino gaming, dining and nightlife. “TPG’s proven track record, strategic insights and creative prowess stood out during the selection process, making them the perfect choice to drive our brand narrative forward,” said RWLV director of public relations and communications Kassidy Krystek. “We are confident in the agency’s ability to portray our story, reach new audiences, and resonate more deeply with top-tier media.”
 |
Curious Plot signs on with California Avocado Commission. The agency will support consumer public relations as well as customized retail marketing. It will also handle consumer communication, including advertising and social media. The commission’s plan is to launch a new marketing campaign supporting the 2024 California avocado season. Commission VP of marketing Terry Splane noted that during the search process, Curious Plot exhibited a blend of a strong strategic approach, excellent advertising creative, unique public relations activations and a partnership approach that melds very well with the California Avocado Commission’s needs. “Our teams fit together naturally and the transition has been seamless,” Splane said.
 |
Colangelo & Partners is named by Volio Imports, an importer of wines from Italy, as agency of record for a new integrated communication program. The partnership will focus on elevating Volio Imports’ brand presence, strengthening its communication channels, and fostering continued growth in the beverage industry. The collaboration will place a special emphasis on three wine brands within Volio Imports' portfolio: Berlucchi, Famiglia Cecchi and Tenuta Argentiera. “I am confident that Colangelo & Partners will affirm the strength of our portfolio in the US with trade and consumer publications as well as help position our winery partners as leaders within their respective regions,” said Volio Imports CEO and founder Charles Lazzara.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
