The Pollack Group is selected by Resorts World Las Vegas to lead its national PR program and support its marketing efforts. TPG will focus on high impact earned media coverage and generating national attention and brand awareness. RWLV is the first integrated resort built on the Las Vegas strip in more than a decade and features a variety of amenities, including a spa, the largest pool complex on the Strip, casino gaming, dining and nightlife. “TPG’s proven track record, strategic insights and creative prowess stood out during the selection process, making them the perfect choice to drive our brand narrative forward,” said RWLV director of public relations and communications Kassidy Krystek. “We are confident in the agency’s ability to portray our story, reach new audiences, and resonate more deeply with top-tier media.”
Curious Plot signs on with California Avocado Commission. The agency will support consumer public relations as well as customized retail marketing. It will also handle consumer communication, including advertising and social media. The commission’s plan is to launch a new marketing campaign supporting the 2024 California avocado season. Commission VP of marketing Terry Splane noted that during the search process, Curious Plot exhibited a blend of a strong strategic approach, excellent advertising creative, unique public relations activations and a partnership approach that melds very well with the California Avocado Commission’s needs. “Our teams fit together naturally and the transition has been seamless,” Splane said.
Colangelo & Partners is named by Volio Imports, an importer of wines from Italy, as agency of record for a new integrated communication program. The partnership will focus on elevating Volio Imports’ brand presence, strengthening its communication channels, and fostering continued growth in the beverage industry. The collaboration will place a special emphasis on three wine brands within Volio Imports' portfolio: Berlucchi, Famiglia Cecchi and Tenuta Argentiera. “I am confident that Colangelo & Partners will affirm the strength of our portfolio in the US with trade and consumer publications as well as help position our winery partners as leaders within their respective regions,” said Volio Imports CEO and founder Charles Lazzara.