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The Pollack Group is selected by Resorts World Las Vegas to lead its national PR program and support its marketing efforts. TPG will focus on high impact earned media coverage and generating national attention and brand awareness. RWLV is the first integrated resort built on the Las Vegas strip in more than a decade and features a variety of amenities, including a spa, the largest pool complex on the Strip, casino gaming, dining and nightlife. “TPG’s proven track record, strategic insights and creative prowess stood out during the selection process, making them the perfect choice to drive our brand narrative forward,” said RWLV director of public relations and communications Kassidy Krystek. “We are confident in the agency’s ability to portray our story, reach new audiences, and resonate more deeply with top-tier media.”
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Curious Plot signs on with California Avocado Commission. The agency will support consumer public relations as well as customized retail marketing. It will also handle consumer communication, including advertising and social media. The commission’s plan is to launch a new marketing campaign supporting the 2024 California avocado season. Commission VP of marketing Terry Splane noted that during the search process, Curious Plot exhibited a blend of a strong strategic approach, excellent advertising creative, unique public relations activations and a partnership approach that melds very well with the California Avocado Commission’s needs. “Our teams fit together naturally and the transition has been seamless,” Splane said.
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Colangelo & Partners is named by Volio Imports, an importer of wines from Italy, as agency of record for a new integrated communication program. The partnership will focus on elevating Volio Imports’ brand presence, strengthening its communication channels, and fostering continued growth in the beverage industry. The collaboration will place a special emphasis on three wine brands within Volio Imports' portfolio: Berlucchi, Famiglia Cecchi and Tenuta Argentiera. “I am confident that Colangelo & Partners will affirm the strength of our portfolio in the US with trade and consumer publications as well as help position our winery partners as leaders within their respective regions,” said Volio Imports CEO and founder Charles Lazzara.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
