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Three Cheers PR, an alcohol-specialist agency that is a wholly owned subsidiary of 360PR+, is named PR agency of record for TINCUP Mountain Whiskey, part of Proximo Spirits' portfolio. Three Cheers will handle communications strategy, earned media and partnerships for TINCUP. In addition, the agency oversees fully integrated campaign work for Stranahan's Colorado Whiskey, also owned by Proximo Spirits, which came on as a Three Cheers PR client last fall. For earned media and programming within Colorado, Three Cheers is partnering with 360's PROI Worldwide partner in Denver, GFM/CenterTable. "TINCUP and Stranahan's share our passion for integrated work, and for seeing the consumer from all sides—not only as whiskey drinkers, but also travelers, outdoors enthusiasts and influencers in their own right," said Three Cheers general manager Rob Bratskeir.
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The Pollack Group signs up with air up, a refillable drinking system that flavors water by scent alone, as its agency of record to lead the brand’s public relations in the U.S. The agency will support air up’s PR efforts in the United States to position the brand as the hydration solution for Americans who don’t drink enough water and those who don’t like the taste of plain water. The company says that its scent pods cut plastic waste, using up to 88 percent less plastic than single-use drink alternatives. “The Pollack Group’s blend of direct client experience and strategic outlook convinced us that they were the right choice for spearheading air up’s narrative as our agency of record in the U.S.,” said air up head of public relations Laure Marc Martinez.
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Scout Labs, Polllnate and Iris Worldwide are working with Seattle’s Museum of Pop Culture to raise the profile of MoPOP’s efforts to bring pop culture to the forefront of educational and entertainment experiences. Scout Labs, which will serve as MoPOP's communications agency will craft narratives and communication strategies to amplify MoPOP's influence and impact, Pollinate, MoPOP's marketing agency, will play a crucial role in enhancing MoPOP's visibility, engagement and connection with audiences worldwide. Iris Worldwide, a creative agency specializing in embedding consumer participation at the heart of brand activations, steps into the role of MoPOP's activations and experiential agency. “With their help, we’re not just envisioning the future, we’re actively building it, ensuring we continue to inspire, connect and transform our communities through the power of pop culture,” said MoPOP CEO Michele Y. Smith.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
