The Pollack Group announces a new collaboration with Bahamii, which produces a line of snack products that incorporate organic, pitted dates mixed with superfoods like almonds, cocoa, coconut, honey, cinnamon and vanilla. The agency will provide strategic counsel and support its marketing efforts across media relations, social media and digital campaigns. Bahamii says its snacks avoid the added or processed sugars in many conventional snacks. "We chose Pollack because of their reputation and multi-disciplinary capabilities. Their strategic guidance and creativity will be invaluable as we expand distribution and launch new products," said Bahamii founder Noah Nazarian.

Visit Oxford

Lou Hammond Group adds Visit Oxford, MS; Explora Journeys and Lambs and Dragons to its client roster. LHG will be providing public relations/corporate communications, strategic planning, branding and digital marketing for the clients. Oxford is home to the University of Mississippi and touted as the “Cultural Mecca of the South.” Explora Journeys, a luxury lifestyle brand, has a fleet of six ships, two of which are under construction. Lambs and Dragons is a producer and distributor of American-made bedding and bedroom décor products. LHG has also expanded its current scope of work for Visit Mississippi to include supporting influencer marketing efforts and leading social media efforts on Instagram, Facebook and Pinterest.

Cosmic Wire

Rubenstein Public Relations reinstates its agency of record relationship with Cosmic Wire and New Empire Corporation, providing media relations services and leveraging its expertise in the blockchain, NFT, entertainment and technology industries. Cosmic Wire is a digital asset company working with the physical and digital assets of artists, celebrities, and brands, giving artists, content creators and IP collectors the ability to enhance, promote, sell, and license their work. New Empire Corp. is a New York City-based development and construction management firm that builds residential mixed-use projects.