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The Pollack Group is named agency of record for Jewish Future Pledge, a nonprofit organization that encourages individuals of all backgrounds to designate that half of the charity they leave at their passing is earmarked to support Jewish organizations and/or the State of Israel. TPG is tasked with increasing awareness of the organization’s key mission and securing pledge commitments from supporters of Jewish and Israeli philanthropic efforts worldwide. It will act as an extension of the Jewish Future Pledge’s marketing team, leading the charge in media relations, organic social media, lead generation, paid social, PPC and monthly email marketing responsibilities, as well as managing relationships with partner nonprofit organizations.
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CIIC PR adds Grand Hotel Cancún to its hospitality portfolio, expanding the agency’s presence in Mexico. CIIC PR will spearhead the hotel’s communications strategy as it transitions into the Kempinski Hotels portfolio. Europe’s oldest luxury hotel group. The agency will support the property with a brand awareness and positioning campaign targeting the U.S. market. The property has 315 guestrooms and 48 suites, as well as a 400-meter stretch of beach, a beauty salon and a kids’ club. CIIC is also agency of record for the Quintana Roo (the Mexican state where Cancún is located) Tourism Board.
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Kite Hill PR is appointed public relations agency of record for atNorth, a data center services company that offers sustainable, cost-effective, and scalable high-performance computing across the Nordics. It was recently acquired by Swiss-based global private equity firm Partners Group. Kite Hill PR’s UK team will lead atNorth’s pan-European PR efforts, working to educate the wider market on the growing importance of practicing sustainable operations across the European data center industry. The partnership kicked off with the launch of atNorth’s new data center facility in Sweden. “In Kite Hill, we have found that seamless partnership that we require. The team has a deep understanding of our space and the right creative, collaborative approach that we desire to help atNorth make the significant strides that we are aiming for in our very competitive space,” said atNorth marketing manager Bylgja Pálsdóttir.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
