The Pollack Group is named agency of record for Jewish Future Pledge, a nonprofit organization that encourages individuals of all backgrounds to designate that half of the charity they leave at their passing is earmarked to support Jewish organizations and/or the State of Israel. TPG is tasked with increasing awareness of the organization’s key mission and securing pledge commitments from supporters of Jewish and Israeli philanthropic efforts worldwide. It will act as an extension of the Jewish Future Pledge’s marketing team, leading the charge in media relations, organic social media, lead generation, paid social, PPC and monthly email marketing responsibilities, as well as managing relationships with partner nonprofit organizations.
CIIC PR adds Grand Hotel Cancún to its hospitality portfolio, expanding the agency’s presence in Mexico. CIIC PR will spearhead the hotel’s communications strategy as it transitions into the Kempinski Hotels portfolio. Europe’s oldest luxury hotel group. The agency will support the property with a brand awareness and positioning campaign targeting the U.S. market. The property has 315 guestrooms and 48 suites, as well as a 400-meter stretch of beach, a beauty salon and a kids’ club. CIIC is also agency of record for the Quintana Roo (the Mexican state where Cancún is located) Tourism Board.
Kite Hill PR is appointed public relations agency of record for atNorth, a data center services company that offers sustainable, cost-effective, and scalable high-performance computing across the Nordics. It was recently acquired by Swiss-based global private equity firm Partners Group. Kite Hill PR’s UK team will lead atNorth’s pan-European PR efforts, working to educate the wider market on the growing importance of practicing sustainable operations across the European data center industry. The partnership kicked off with the launch of atNorth’s new data center facility in Sweden. “In Kite Hill, we have found that seamless partnership that we require. The team has a deep understanding of our space and the right creative, collaborative approach that we desire to help atNorth make the significant strides that we are aiming for in our very competitive space,” said atNorth marketing manager Bylgja Pálsdóttir.