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The Pollack Group is retained by the Latino Donor Collaborative, a nonprofit that conducts original research and studies centered on reshaping the perception of Latinos in the United States. The agency will spearhead all media relations, ensuring that LDC's reports get widespread recognition. TPG will also support LDC's upcoming LinkedIn Live announcement to increase awareness and stimulate engagement. A key focus for TPG will be promoting the release of the 2023 LDC U.S. Latino reports, a series that highlights the impact and growing influence of Latinos across a broad spectrum of industry sectors. LDC’s reports are used by the Federal Reserve and the U.S. Congressional Joint Economic Committee, as well as numerous Fortune 500 companies, "We're thrilled to align our expertise with an organization as impactful and transformative as the LDC," said The Pollack Group president Stefan Pollack.
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BizCom Associates is selected to drive an integrated media relations and digital strategy program for PrimoHoagies, a hoagie chain that has been expanding its presence. The agency is tasked with maximizing exposure for the PrimoHoagies franchise opportunity and the overall brand in media outlets, trade shows and other platforms with the greatest potential to reach target franchise prospects. Founded in South Philadelphia, PrimoHoagies now numbers over 100 restaurants, with more than 70 currently in development. With a particular focus on Texas, Colorado and Florida, the company aims to establish a strong presence throughout the United States.
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Gunpowder, which works with hunting, fishing and outdoor lifestyle clients, signs on to lead public relations, creative, digital and social media efforts for Ravin, a designer, manufacturer and innovator of crossbows and accessories. Through creative marketing strategies and industry expertise, Gunpowder will assist Ravin in engaging new, existing and aspiring Ravin owners. Ravin’s products incorporate groundbreaking features and advancements to enhance accuracy, speed and the overall shooting experience. “Through this strategic partnership, we’re confident we’ll find new and creative ways to engage with our audience, cementing our position as a leader in the crossbow industry," said Ravin Crossbows chief brand officer Russ Rowan.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
