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The Pollack Group is retained by the Latino Donor Collaborative, a nonprofit that conducts original research and studies centered on reshaping the perception of Latinos in the United States. The agency will spearhead all media relations, ensuring that LDC's reports get widespread recognition. TPG will also support LDC's upcoming LinkedIn Live announcement to increase awareness and stimulate engagement. A key focus for TPG will be promoting the release of the 2023 LDC U.S. Latino reports, a series that highlights the impact and growing influence of Latinos across a broad spectrum of industry sectors. LDC’s reports are used by the Federal Reserve and the U.S. Congressional Joint Economic Committee, as well as numerous Fortune 500 companies, "We're thrilled to align our expertise with an organization as impactful and transformative as the LDC," said The Pollack Group president Stefan Pollack.
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BizCom Associates is selected to drive an integrated media relations and digital strategy program for PrimoHoagies, a hoagie chain that has been expanding its presence. The agency is tasked with maximizing exposure for the PrimoHoagies franchise opportunity and the overall brand in media outlets, trade shows and other platforms with the greatest potential to reach target franchise prospects. Founded in South Philadelphia, PrimoHoagies now numbers over 100 restaurants, with more than 70 currently in development. With a particular focus on Texas, Colorado and Florida, the company aims to establish a strong presence throughout the United States.
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Gunpowder, which works with hunting, fishing and outdoor lifestyle clients, signs on to lead public relations, creative, digital and social media efforts for Ravin, a designer, manufacturer and innovator of crossbows and accessories. Through creative marketing strategies and industry expertise, Gunpowder will assist Ravin in engaging new, existing and aspiring Ravin owners. Ravin’s products incorporate groundbreaking features and advancements to enhance accuracy, speed and the overall shooting experience. “Through this strategic partnership, we’re confident we’ll find new and creative ways to engage with our audience, cementing our position as a leader in the crossbow industry," said Ravin Crossbows chief brand officer Russ Rowan.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
