The Pollack Group is retained by the Latino Donor Collaborative, a nonprofit that conducts original research and studies centered on reshaping the perception of Latinos in the United States. The agency will spearhead all media relations, ensuring that LDC's reports get widespread recognition. TPG will also support LDC's upcoming LinkedIn Live announcement to increase awareness and stimulate engagement. A key focus for TPG will be promoting the release of the 2023 LDC U.S. Latino reports, a series that highlights the impact and growing influence of Latinos across a broad spectrum of industry sectors. LDC’s reports are used by the Federal Reserve and the U.S. Congressional Joint Economic Committee, as well as numerous Fortune 500 companies, "We're thrilled to align our expertise with an organization as impactful and transformative as the LDC," said The Pollack Group president Stefan Pollack.
BizCom Associates is selected to drive an integrated media relations and digital strategy program for PrimoHoagies, a hoagie chain that has been expanding its presence. The agency is tasked with maximizing exposure for the PrimoHoagies franchise opportunity and the overall brand in media outlets, trade shows and other platforms with the greatest potential to reach target franchise prospects. Founded in South Philadelphia, PrimoHoagies now numbers over 100 restaurants, with more than 70 currently in development. With a particular focus on Texas, Colorado and Florida, the company aims to establish a strong presence throughout the United States.
Gunpowder, which works with hunting, fishing and outdoor lifestyle clients, signs on to lead public relations, creative, digital and social media efforts for Ravin, a designer, manufacturer and innovator of crossbows and accessories. Through creative marketing strategies and industry expertise, Gunpowder will assist Ravin in engaging new, existing and aspiring Ravin owners. Ravin’s products incorporate groundbreaking features and advancements to enhance accuracy, speed and the overall shooting experience. “Through this strategic partnership, we’re confident we’ll find new and creative ways to engage with our audience, cementing our position as a leader in the crossbow industry," said Ravin Crossbows chief brand officer Russ Rowan.