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KWT Global is making its special situations/crisis communications team available to provide pro bono communications advice, guidance and content support on a first-come, first-served basis to help nonprofits effectively communicate key health and safety messaging to critical stakeholders in the wake of the coronavirus pandemic. The services will address such issues as determining what and when to communicate to key audiences; preparing for media inquiries; sharing information about changing policies and procedures on events, meetings, travel and business continuity operations; and building confidence that the situation is being managed effectively. “Many of these organizations have limited resources and in-house capabilities to manage an unprecedented situation like COVID-19,” said KWT Global CEO Aaron Kwittken.
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The Pollack PR Marketing Group has renamed itself to The Pollack Group. The agency says the name change is intended to better reflect its vision on the next era of paid, earned, social and owned media in the PR, marketing and communications industries. It follows the addition of the agency’s LAB186 digital offering to its PR and marketing services. “Over the years, our services have evolved and grown to become holistic, with fully integrated offerings of marketing, digital and communications services,” said agency founder and CEO Noemi Pollack. The Pollack Group remains headquartered in Los Angeles, with offices in New York and 88 partners worldwide through The Worldcom Public Relations Group.
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| Stephanie Widaman |
Black Twig Marketing + Communications has formed a strategic partnership with Dulle&Co International, a business process design and management firm working with trade associations, government agencies, nonprofit groups and private companies. Black Twig serves clients in the consumer, non-profit, business-to-business, construction, healthcare, technology, media and financial markets. “The synergies among our two organizations made for an attractive opportunity for all parties,” said Black Twig managing partner Stephanie Widaman. The companies will continue to operate separately, and there will be no executive staff changes.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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