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KWT Global is making its special situations/crisis communications team available to provide pro bono communications advice, guidance and content support on a first-come, first-served basis to help nonprofits effectively communicate key health and safety messaging to critical stakeholders in the wake of the coronavirus pandemic. The services will address such issues as determining what and when to communicate to key audiences; preparing for media inquiries; sharing information about changing policies and procedures on events, meetings, travel and business continuity operations; and building confidence that the situation is being managed effectively. “Many of these organizations have limited resources and in-house capabilities to manage an unprecedented situation like COVID-19,” said KWT Global CEO Aaron Kwittken.
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The Pollack PR Marketing Group has renamed itself to The Pollack Group. The agency says the name change is intended to better reflect its vision on the next era of paid, earned, social and owned media in the PR, marketing and communications industries. It follows the addition of the agency’s LAB186 digital offering to its PR and marketing services. “Over the years, our services have evolved and grown to become holistic, with fully integrated offerings of marketing, digital and communications services,” said agency founder and CEO Noemi Pollack. The Pollack Group remains headquartered in Los Angeles, with offices in New York and 88 partners worldwide through The Worldcom Public Relations Group.
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| Stephanie Widaman |
Black Twig Marketing + Communications has formed a strategic partnership with Dulle&Co International, a business process design and management firm working with trade associations, government agencies, nonprofit groups and private companies. Black Twig serves clients in the consumer, non-profit, business-to-business, construction, healthcare, technology, media and financial markets. “The synergies among our two organizations made for an attractive opportunity for all parties,” said Black Twig managing partner Stephanie Widaman. The companies will continue to operate separately, and there will be no executive staff changes.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
