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New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Edelman ($241.5M) takes Gotham's top spot followed by 5W PR ($61.6M) and Finn Partners ($60.5M).
PAN Communications ($28.9M) edged out Inkhouse ($26.9M) in Boston metro area with Matter Communications ($23.5) coming in third out of 12.
D.C. area's top dog is Edelman ($93.2M) followed by newcomer to the rankings Avoq ($89.3), Spectrum ($80M) and 14 more hailing from Alexandria and Arlington, VA across the Potomac River to Silver Spring and Annapolis, MD and up to Baltimore.
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| Nosediving technology spending, tumbling healthcare outlays and recession-jittery consumers jolted PR in 2023 as the 147 independent firms ranked by O’Dwyer’s posted a paltry 1.8 percent growth to a combined $4.7B in fee income. [full story] |
Twenty-two firms cover the Southeast from North Carolina down to Florida. French|West|Vaughan ($40.1M), which makes Raleigh, NC its home, continues multi-year reign at the top of this ranking followed by Jackson Spalding ($34.7M) and Edelman in Atlanta ($25.8).
Midwest ranking shows 29 total with 14 in Chicago, including chart-topper Edelman ($100.9M). Columbus, Ohio-based Fahlgren Mortine ($39.2M) and APCO's Chicago office ($28.6M) round out the top three Midwest firms.
Tinseltown's top star is Edelman's LA office ($56.9M) followed by Davies ($11.9M) in Santa Barbara and Lee Andrews ($10.7M) leading the 16 firms in the Los Angeles area.
Up the coast in San Francisco Edelman's office ($37.3M), Highwire ($35.7M) and The Hoffman Agency in San Jose make up the top three among 12 area firms.
Forty-one firms with locations in cities throughout California, Washington, Oregon, Idaho, Colorado and Arizona make up the western cities ranking.
An annual industry survey suggests that PR firms are doing more with less, and that agencies’ largest clients are now accounting for an increased percentage of their total business.
Burson today officially launched its new brand and client offerings to complete the merger of BCW and Hill & Knowlton.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
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