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New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Edelman ($241.5M) takes Gotham's top spot followed by 5W PR ($61.6M) and Finn Partners ($60.5M).
PAN Communications ($28.9M) edged out Inkhouse ($26.9M) in Boston metro area with Matter Communications ($23.5) coming in third out of 12.
D.C. area's top dog is Edelman ($93.2M) followed by newcomer to the rankings Avoq ($89.3), Spectrum ($80M) and 14 more hailing from Alexandria and Arlington, VA across the Potomac River to Silver Spring and Annapolis, MD and up to Baltimore.
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| Nosediving technology spending, tumbling healthcare outlays and recession-jittery consumers jolted PR in 2023 as the 147 independent firms ranked by O’Dwyer’s posted a paltry 1.8 percent growth to a combined $4.7B in fee income. [full story] |
Twenty-two firms cover the Southeast from North Carolina down to Florida. French|West|Vaughan ($40.1M), which makes Raleigh, NC its home, continues multi-year reign at the top of this ranking followed by Jackson Spalding ($34.7M) and Edelman in Atlanta ($25.8).
Midwest ranking shows 29 total with 14 in Chicago, including chart-topper Edelman ($100.9M). Columbus, Ohio-based Fahlgren Mortine ($39.2M) and APCO's Chicago office ($28.6M) round out the top three Midwest firms.
Tinseltown's top star is Edelman's LA office ($56.9M) followed by Davies ($11.9M) in Santa Barbara and Lee Andrews ($10.7M) leading the 16 firms in the Los Angeles area.
Up the coast in San Francisco Edelman's office ($37.3M), Highwire ($35.7M) and The Hoffman Agency in San Jose make up the top three among 12 area firms.
Forty-one firms with locations in cities throughout California, Washington, Oregon, Idaho, Colorado and Arizona make up the western cities ranking.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
