 |
Thomas Isen and Alex Yudelson, veterans of Joe Biden’s White House, have launched Second Floor Advisors strategic communications and impact engagement shop.
Isen served as liaison between the President and his Cabinet, while Yudelson was executive secretary of the Domestic Policy Council.
Prior to joining Team Biden, Isen held a variety of communications, marketing and business development roles in the fashion, beauty and retail space at Charlotte Tilbury personal care products marketer and Dr. Barbara Sturm.
Yudelson served in the Obama administration as the president’s outreach person to sports teams, leagues, and athletes. He also was chief of staff for government of Rochester (NY), overseeing more than 3K employees and managing intergovernmental affairs.
Second Floor Advisors will help clients navigate today’s fraught political landscape and leverage their platforms to create positive change with an emphasis on consensus building.
“Knowing when (and when not) to respond to societal issues, what verticals to utilize, who to speak to, and what tone to strike will be questions companies face more and more in our polarized world,” said Isen, “Companies will have to make fast decisions whether to respond to the real world within which they are operating, with little room for error.”
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
