Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.

Avoq offers government relations, PA, strategic communications, media relations, digital, website, app development, research, data analysis and advertising services.

It begins life with 14 partners and former Subject Matter CEO Nicole Cornish at the helm.

She said members of the leadership group “will foster and inspire the one-team culture of collaboration and excellence that sets us apart.”

Joining Cornish in the executive suite are COO Molly Scherrman, CFO Dave Metzger, and managing partners Eric Sedler, Steve Elmendorf, Jimmy Ryan, Dan Sallick and Paul Frick.

Coral Tree Partners, a Los Angeles-based private equity firm, owns Avoq.

Kivvit took the No. 18 slot in O’Dwyer’s 2023 rankings of independent PR firms with fee income of $39.5M. It was Chicago’s fourth largest firm with fees of $13.1M.

Subject Matter did not rank.