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| Rana Komar |
DJE Holdings, corporate parent of Edelman and Zeno Group, has launched RUTH as a standalone shop with a full-suite of creative, digital, analytics, earned media, corporate reputation and crisis management capabilities.
The new firm is named after Ruth Edelman, mental health advocate as well as wife and longtime business partner of Dan Edelman.
Based in Chicago, RUTH is headed by Rana Komar. She rejoins Edelman after serving more than two decades at Weber Shandwick, where she most recently worked as North America GM and president of the central region. Prior to joining the Interpublic unit, Komar was an Edelman VP.
Renée Edelman, Ruth Edelman’s daughter, will serve as honorary chairwoman of RUTH, while keeping her role as senior VP position at Edelman.
She will work with RUTH’s leadership to ensure that her mother’s values are embedded throughout the agency, including her commitment to mental health advocacy.
“RUTH provides a new option and clear path for clients who want to be part of our independent, DJE family-owned holding company,” said Richard Edelman. “This is also an opportunity to honor my mother, who is an integral part of the DJE success story.”
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Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
