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Zeno Group
140 Broadway, 39th flr.,
New York,
NY
10005
212/299-8888
Founded: 1998.
Agency Statement:
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry's most coveted awards including the 2022
PRWeek Global Agency of the Year, 2022
PRWeek U.S. Large Agency of the Year, 2022
PRWeek Purpose Agency of the Year,
PRovoke Best Large Agency to Work For in North America, 2021
PRovoke Global Creative Agency of the Year, 2021
PRovoke North American Agency of the Year, 2021
PRWeek Agency of the Year and a three-time winner of
PRWeek's Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
Global Leadership Team:
Barby K. Siegel, CEO; Nancy Ruscheinski, COO; Grant Deady, chief culture officer and mng. dir., Chicago; Carol Gronlund, chief talent officer; Tony Blasco, CFO; Paul Mottram, regional pres., Zeno Asia-Pacific; Ruby Fu, pres., Zeno China; Jo Patterson, mng. dir., 3 Monkeys - Zeno UK; Therese Caruso, mng. dir., global strategy and insights; Byron Calamese, mng. dir., New York and D.C; Mark Shadle, mng. dir., corporate; Todd Irwin, mng. dir., technology and California; Alison DaSilva, mng. dir., purpose and impact; Tracey Thiele, mng. dir., global creative services; Kristie Kuhl, mng. dir., global health and wellness; Julie Georgas, mng. dir., Canada; Cendrine Seror, mng. dir., France; David Lian, mng. dir., growth and innovation, Asia; Sarah Jüttner, mng. dir., Zeno Germany: Andrea Richardson, exec. VP, diversity, equity and inclusion; Jeff Burnett, head of client experience; Thomas Bunn, global head of planning; Michael Brito, global head of analytics; Rick Rhodes, global head of sports and entertainment consulting; Yoni Gedan, global head of research
Zeno Group in the news with O'Dwyer's:
• | PR's Top Pros Talk: Kristie KuhlFri., Jun. 3, 2022...to do, it’s the ethical thing to do, and it is good for business," Zeno Group global managing director of health and wellness Kristie Kuhl tells Doug Simon.
Kuhl says that... |
• | On the Move: Current Global Ups Rohr to Head TechWed., May 4, 2022...and originator of its digital marketing function. He was previously a vice president at both Zeno Group and Golin. At Baretz+Brunelle, he will work with law firms and other clients to... |
• | PR's Top Pros Talk: Andréa RichardsonMon., May 2, 2022..."We've got four generations in the workforce today," says Zeno Group global head of diversity, equity & inclusion Andréa Richardson. "I think it's just a... |
• | PR Firms Report Robust 29.7% Growth in '21Fri., Mar. 25, 2022...posted an 83.4 percent rise in revenues to $194.9M.
Finn Partners (+48.9 percent to $162.2M), Zeno Group (39.9 percent to $118.6M) and Real Chemistry (+36.0 percent to $475M) ranked next.
No. 1... |
• | Lazar Succeeds Kuhl at Finn Partners Health UnitMon., Feb. 28, 2022...global practice leader of its health unit.
She succeeds Kristie Kuhl, who will take over Zeno Group ’s health and wellness practice at the end of March.
Lazar joined Finn Partners after it... |
• | On the Move: Bezos Earth Fund Names Cobos CCOFri., Feb. 25, 2022...Suris was most recently executive managing director for C-suite strategies and crisis communications at Zeno Group , Edelman’s sister agency. He was previously head of corporate communications at Wells Fargo and... |
• | Brunswick Group's Anderson Joins AbMacMon., Nov. 1, 2021...who matter most, and with tangible, measurable results.”
Prior to Brunswick, Anderson held posts at Zeno Group (director of paid media), Kivvit (principal of digital strategy) and APCO Worldwide (senior associate... |
• | Plank Center Celebrates Milestones in MentoringTue., Oct. 12, 2021...recognizes outstanding mentors in an agency setting or consulting role, is being given to Zeno Group CEO Barby K. Siegel.
From 2 p.m. to 5 p.m. on Nov. 11, the center... |
• | On the Move: Finsbury Hires Ex-EPA PA Advisor BloomgrenThu., Sep. 23, 2021...Before that, she was editor-in-chief of ALM’s Legaltech News and InsideCounsel. Long comes to Bliss from Zeno Group , where she was a senior account supervisor. She has also worked at Porter Novelli... |
• | Tech Firms Ride Out a Tough 2020Thu., Apr. 22, 2021...Partners, which came in third, dipped from $32 million to $30 million, and number-five Zeno Group fell from $22.6 million to $20.9 million.
Meeting the Challenges
Heather Kernahan
Hotwire CEO, North America Heather... |
• | Independent PR Firms Posted 3.8% Growth in 2020Mon., Apr. 5, 2021...ecosystem and closely integrate operations “to deliver data-driven tech-enabled health marketing and communications solutions.”
Zeno Group Returns Sacrificed Salaries
Barby Siegel
... |
• | PR Firms Pledge to Boost LIfe in ChicagoFri., Oct. 16, 2020...agencies, PR and strategic communications firms, and healthcare marketing organizations that include Edelman, Ogilvy, Zeno Group , Current Global, MSL, Havas Chicago and Flowers Communications Group.
The initiative will connect organizations with... |
• | Independent PR Firms Grew 7.7% in ’19Mon., Apr. 13, 2020...blue-chip brands from the food and beverage, retail, and sports and entertainment sectors.”
Zeno Exceeds Boundaries
Zeno Group CEO Barby Siegel said 2019 showed that “a mid-sized firm can exceed boundaries and... |
• | Data Reign as PR Faces Future Market VolatilityTue., May 28, 2019...the gains among the Top 10 firms. Prosek Partners (+15.1 percent to $47 million), Zeno Group (+13.6 percent to $73.4 million), ICR (+9.0 percent to $69.2 million) and Finn Partners... |
• | Hope Hicks Cooperates with House's Trump ProbeWed., May 22, 2019...Hicks landed a top PR job at Fox. She began her PR career at Zeno Group and represented Ivanka Trump at Hiltzik Strategies before joining the Trump Organization as communications... |
• | Wells Fargo’s Ex-PR Chief Joins ZenoWed., Apr. 10, 2019...PR chief at Wells Fargo who exited amid its fake accounts scandal, has joined Zeno Group as executive VP for corporate and crisis strategy.
At his departure from the embattled bank... |
• | Top 25 PR Firms Post 12.9% Jump in '18 IncomeWed., Mar. 27, 2019...paced the gains among the Top 10 firms. Prosek Partners (+15.1 percent to $47M), Zeno Group (+13.6 percent to $73.4M), ICR (+9.0 percent to $69.2M) and Finn Partners (+8.0 percent... |
• | Cook Provides PR Recipe to MattelWed., Mar. 6, 2019...of the agency by London-based Freud Communications. She was previously a senior VP at Zeno Group and has managed client accounts at FleishmanHillard. She’s handled clients such as Nintendo, Sony... |
• | Zeno Alum Bunn Joins BCWTue., Oct. 30, 2018...
Thomas Bunn
Thomas Bunn, who was managing director in Zeno Group 's New York office in charge of 85 staffers, has joined BCW as executive VP-global... |
• | Hope Hicks Lands at FoxMon., Oct. 8, 2018...Strategies, where she repped Ivanka Trump’s business interests. She began a PR career at Zeno Group , which is part of DJE Holdings.
Hicks, 29, will be based in Los Angeles.
Fox also... |
• | PRSA-NY Presents 2018's Crop of Big Apple AwardsThu., Jun. 14, 2018...and GCI Health were all double winners.
Three firms—Finn Partners, Hunter Public Relations and The Zeno Group —were named to the 2018 Inaugural Diversity Data Honor Roll.
The individual awards were presented to... |
• | Diversity in PR Stressed at Big Apple AwardsTue., Jun. 12, 2018...diversity data, explained PRSA-NY chapter president Sharon Fenster.
Finn Partners, Hunter Public Relations and The Zeno Group are the first recipients
“Publicly sharing diversity statistics has proven to be one of the... |
• | Joele Frank Works Catterton’s Honest DealThu., Jun. 7, 2018...the deal for THC. The firm also is working Catterton’s investment in Spain’s Goiko Grill.
Zeno Group , which is a Daniel J. Edelman Co., has Courtney Urban handling THC. ... |
• | Zeno Keys in on B-M’s KeyThu., May 31, 2018...
Margaret Key
Margaret Key, most recently CEO of Burson-Marsteller’s sprawling Asia-Pacific region, has joined Zeno Group to helm its APAC operation.
Zeno, which is a Daniel J. Edelman Co., has 135... |
• | People on the MoveThu., May 17, 2018...
Cheryl Overton
Egami Group has appointed Cheryl Overton president, a newly created position. Overton comes to Egami from Zeno Group , where she was executive vice president and New York consumer marketing practice lead. She... |
• | Capozzi Challenges PR to ‘Touch One More Life’Thu., May 10, 2018...the audience, saying, time’s up for words about diversity, it’s time for action.
Barby Siegel, Zeno Group CEO, and Lisa Ryan, Heyman Group senior VP, co-chaired the awards ceremony that was... |
• | Hicks Has Bright PR Future AheadMon., Mar. 5, 2018...the White House.
While there’ve been reports that the PR vet, who held stints at Zeno Group and Hiltzik Strategies, is considering crisis communications gigs, I think she’d do great at... |
• | People on the MoveTue., Feb. 27, 2018...business development and Meredith DeSanti as VP of strategy and creative. Gramuglia comes to BML from Zeno Group , where he was a senior account supervisor. Before that, he held several executive positions... |
• | Heavy-Hitters Launch Potomac International PartnersMon., Feb. 26, 2018...as affiliates in Latin America, Asia, and EMEA.
Phil Armstrong (alumnus of Hill & Knowlton, Zeno Group and Euro RSCG) heads New York while Adam Rak (veteran TechAmerica and Symantec) leads... |
• | We Have One Thing to Do: VoteWed., Dec. 20, 2017...you can reach me at [email protected]
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John Berard, a veteran of Hill+Knowlton Strategies, FleishmanHillard and Zeno Group , is an advisor to a small group of public relations agencies; each of which... |
• | Egencia Books Crafted CommunicationsWed., Mar. 15, 2017...Molly Mulloy began working with Expedia Media Solutions in 2010 while they were at Zeno Group .
“The team at Crafted have been a core part of our marketing team for the... |
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