 |
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
Zeno’s annual retainer will jump 23 percent to $564K ($47K per month), “creator marketing” fees will rise 33 percent to $192K ($16K monthly), and crisis outlays wil jump 66 percent to $60K ($5K monthly).
In the event of a major crisis that requires additional funding beyond the monthly project fee, Zeno requires pre-approval from ATA.
Zeno began working for ATA in 2019.
Its recent work highlighted "Tattoovenir,” in which visitors got free Aruba-themeed tattoos; “Paradise on Tap” push about the island’s “potable and delicious” drinking water, and Black Friday/Cyber Monday deals.
Zeno is part of DJE Holdings.
The Illinois Dept. of Commerce and Economic Opportunity’s Office of Tourism has awarded MMGY Global its worldwide PR, social media and trade representative account.
St. Kitts, a Caribbean island about 1,300 miles southeast of Miami, is looking for a PR agency to help build its reputation as an uncrowded, vibrant destination.
Reflecting on what matters most in an industry that’s always changing.
Creative collaborations between brands are a perfect strategy for delivering greater value and impact across audiences.
