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PR News & Commentary

Last Updated: Thu., Apr. 18, 2024 @ 5:44 pm

Category: Travel PRReturn to Latest News

Weber Shandwick Lands Morocco Tourism

Wed, Apr. 10, 2024

By Kevin McCauley

MoroccoWeber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.

Finn Files $240K Bahamas Tourism Pact

Tue, Mar. 26, 2024

By Kevin McCauley

Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.

Influencing Consumers to Travel 

Tue, Nov. 28, 2023

By Dara Busch

Dara BuschAs inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list.

Lou Hammond Promotes Dubai Tourism

Wed, Nov. 15, 2023

By Kevin McCauley

DubaiLou Hammond & Assocs. has inked a two-year contract to drive awareness in the US and Canada about the tourism attractions offered by Dubai.

Finn Partners Guides Travel Alberta

Thu, Sep. 7, 2023

By Kevin McCauley

AlbertaFinn Partners is handling Travel Alberta’s $6M three-year PR services push to attract "high-value travelers" to the Canadian province.

Preparing for the Unexpected

Mon, Jul. 24, 2023

By Lauren Kaufman

Lauren KaufmanCatastrophes can strike travel destinations at any time. As communications leaders, we have an obligation to prepare for the unexpected and provide proactive strategies that protect our clients’ reputations as well as mitigate future crises.

Implementing the Ultimate Marketing Trifecta in Travel

Thu, Jul. 20, 2023

By Laura Davidson

Laura DavidsonIn the world of travel, where Gen Z and Millennial travelers reign supreme, speaking directly to this demographic through the trifecta of traditional PR, influencer marketing and social media marketing is a powerful way to connect with consumers across multiple angles.

Navigating the New PR Landscape

Tue, Jul. 18, 2023

By Kerry Anne Watson

Kerry Anne WatsonA list of 10 emerging trends and developments that are currently shaping the future of the public relations industry.

Navigating the Ever-Changing Media Terrain in Travel PR

Mon, Jul. 17, 2023

By Michelle Abril

Michelle AbrilNews outlets are folding, phasing out hardcopies and cutting staff at an unprecedented rate. How are PR professionals working in today’s travel media landscape supposed to share their clients’ stories if there are no on-staff journalists left to pitch?

AI in Travel Public Relations, Friend or Foe?

Thu, Jul. 13, 2023

By Amy Sedeņo

Amy SedenoThe PR industry is adopting and leveraging AI-powered tools in creative and exciting ways, but a human touch will always be essential in delivering the personalization and expertise required in any successful travel campaign.

The New World of Luxury Travel

Wed, Jul. 12, 2023

By Kayla Atwater

Kayla AtwaterAdapting communications strategies to the evolving preferences of today’s discerning travelers.

Luquire Lands Columbus

Tue, Jul. 11, 2023

By Kevin McCauley

ColumbusLuquire has picked up Experience Columbus, the destination marketing organization for Ohio’s capital city, following a competitive pitch.

A Touch of Personalization Goes a Long Way

Tue, Jul. 11, 2023

By Adriana Sanchez

Adriana SanchezWhy adopting a personalized approach to influencer marketing drives engagement, builds credibility and sets travel brands apart.

Promoting Authentic Travel Experiences in a Virtual World

Mon, Jul. 10, 2023

By Jennifer Hawkins

Jennifer hawkinsWhile artificial intelligence can increase efficiency and improve various aspects of our lives, it will never be able to replicate our ability to share the powerful and transformative experience of travel.

Lou Hammond Books Dubai Economy & Tourism

Fri, Mar. 31, 2023

By Kevin McCauley

DubaiLou Hammond Group has picked up Dubai Economy and Tourism as the emirate works to increase the number of visitors from North America.