PR & Marketing Communications News

Last Updated: Fri., Jul. 10, 2020 @ 5:30 pm

Category: Travel PRReturn to Latest News

Navigating the Post-COVID-19 Media Landscape

Thu, Jul. 9, 2020

By Melanie Neff

Melanie NeffNow that travel is beginning to reopen, it’s paramount that travel brands reinvent themselves through engaging stories that appeal to the essence of travel while revealing their humanity.

Roadmap for a 360-Degree Reopening Strategy

Tue, Jul. 7, 2020

By Jennifer Hawkins

Jennifer HawkinsHospitality and travel brands have discovered a way to turn our current crisis into an opportunity, utilizing social media platforms in an effort to reinvent themselves while engaging and attracting new audiences.

Restoring Confidence in the Travel, Hospitality Industry

Mon, Jul. 6, 2020

By Richard Williams

Richard WilliamsMaking travel safer and implementing new health and safety standards are among the top challenges the travel and hospitality sector now faces in reassuring and convincing Americans to venture out.

Finn Partners Opens Up Italy

Tue, Jun. 23, 2020

By Kevin McCauley

ItalyThe Italian Tourist Board has hired Finn Partners in London to lure travelers from the UK as the country opens up to visitors.

 

Travelers Getting Urge to Hit the Road

Tue, Jun. 16, 2020

By Steve Barnes

MMGYTravelers are slowly beginning to feel more secure about heading out on trips, according to the latest MMGY Travel Safety Barometer.

Travel Journos Ready for Press Trips

Thu, Jun. 4, 2020

By Steve Barnes

FinnTravel journalists are ready to hit the road on press trips again, according to a new survey conducted by Finn Partners.

US Tourism to Take $10.3B Coronavirus Hit

Wed, Feb. 5, 2020

By Kevin McCauley

Tourism EconomicsThe US tourism sector is expected to take a $10.3B hit from the coronavirus outbreak due to the loss of 1.6M visits from Chinese travelers, according to Oxford Economics unit. 

How Will Travelers Respond to Coronavirus?

Tue, Feb. 4, 2020

By Chris Davidson

Chris DavidsonPeople will continue to travel in light of the Coronavirus pandemic, albeit with a few potential adjustments to their itineraries.

Gaerlan Takes PR Post at Travel Leaders

Thu, Dec. 19, 2019

By Kevin McCauley

Elizabeth GaerlanElizabeth Gaerlan, who has more than 20 years of PR, corporate communications and event management experience, has joined Travel Leaders Group as VP-PR and communications.

MMGY NJF Wins Travel Texas Pitch

Wed, Nov. 6, 2019

By Kevin McCauley

Travel TexasMMGY NJF has notched the Travel Texas account in a competitive pitch to promote the Lone Star State's "Let's Texas" marketing campaign.

Travelers Want Immersive Experiences

Tue, Sep. 17, 2019

By Steve Barnes

MMGY Global Portrait of American Travelers Survey 2019-2020An increasing number of Americans want to spend their vacation time immersing themselves in a different culture, according to a new survey from MMGY Global.

Turner Aces Pitch for Wisconsin Travel PR

Fri, Sep. 13, 2019

By Kevin McCauley

WisconsinThe Wisconsin Dept. of Tourism has selected Denver-based Turner following a competitive pitch to handle the PR component of its integrated marketing communications push.

Chicago Names Weber's Eden Tourism Chair

Fri, Sep. 13, 2019

By Kevin McCauley

Glenn EdenChicago mayor Lori Lightfoot has named Glenn Eden, executive VP at Weber Shandwick, chair of the city's Choose Chicago destination marketing unit.

It’s All About Digital — Or Is It?

Thu, Jul. 25, 2019

By Andy Jorishie

Andy JorishiePR pros today often give in to the temptation to focus their efforts on all things digital. In the process, they might lose sight of the idea that strategy is always the starting point for reaching, connecting and ultimately, influencing travel decisions. (1 reader comment)

A Shift in Focus

Wed, Jul. 24, 2019

By Charlene Peters

Charlene PetersHow PR-driven cluster branding campaigns can meet the needs of destination management teams.

Sustainable Public Relations for Travel Brands

Mon, Jul. 22, 2019

By Amy Sedeño

Amy SedenoHow PR agencies can take a thoughtful approach to developing strategies that promote ethical and sustainable brands in the travel and tourism sector.

Why Independent Hotels Need PR More Than Ever

Wed, Jul. 17, 2019

By Jennifer Hawkins

Jennifer HawkinsGarnering press coverage for independent hotel brands is more challenging than ever, which only underscores the importance of finding the right PR agency.

Wellness is a Winning Strategy for the Travel Industry

Tue, Jul. 16, 2019

By Allyn Magrino

Allyn MagrinoResponding to traveler demand, the hospitality industry has begun employing a suite of wellness strategies in recent years. Now, some resorts are going a step beyond and making wellness programs a focus of their brand experience.

Social Responsibility, Safety Drive Travel Decisions

Wed, Jul. 10, 2019

By Jon Gingerich

travelAmericans have grown more conscientious regarding what ecological or ethical impacts their traveling choices have on the destinations they visit, though growing concerns over safety may deter travel to some places, according to a study on Americans’ vacationing habits.