Luquire has picked up Experience Columbus, the destination marketing organization for Ohio’s capital city, following a competitive pitch. Fahlgren Mortine of Columbus was the incumbent on the account.

Charlotte-based Luquire will work to raise awareness of the greater Columbus region among key audiences including convention, trade show and sporting event attendees, and leisure visitors.

It will use paid, earned and owned opportunities to promote homegrown cultural experiences across the city, as well as its diverse neighborhoods.

Nearly 43M people visit Columbus annually. They spend $6.6B and support 75K jobs. The city hosted the 2023 US Conference of Mayors annual meeting in June.

Luquire has experience working with DMOs. It has represented Visit North Carolina since 2010.

"The Luquire team feels privileged to be able to use our more than 13 years of experience in the destination marketing space not only to drive tourism to the city of Columbus, but to help shape perceptions on its dynamic neighborhoods, restaurants, attractions and people," CEO Brooks Luquire told O'Dwyer's. "We are grateful for the culture of collaboration we have already begun to foster with the Experience Columbus team and look forward to the ambitious work we will do together as partners."

ROJEK Consulting ran the three-month search.