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Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
The work includes handling US events such as the “Taste of Morocco Tourism” sessions slated for Miami Beach (April 15), DC (April 16), and New York (April 18).
Potential attendees are invited to learn about what awaits travelers in the “Kingdom of Light.” The invitations include a complimentary Uber voucher to and from the events.
Weber Shandwick’s contract informs the client that it cannot guarantee that the media will either use material that it distributes, or accurately report about it.
It also can’t “guarantee specific or overall results or returns from public relations, publicity, research or any other activity performed by the agency.”
Weber Shandwick’s Morocco team includes Danielle Karachi, Caitlin Musch, Yuna Komiyana, and Elizabeth Rodman.
The firm reports to Siham Fettouhi, executive VP-North America at the tourist office.
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