 |
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The account was worth about $950K for the Interpublic unit during the past year.
For the Ministry, the firm responded to media requests, monitored trends affecting international travel, drafted press releases/statements, handled crisis situations and arranged fam trips for reporters and social influencers.
The US State Dept. on Jan. 26 issued a Level 2 (exercise increased caution) travel advisory for The Bahamas due to violent crime and gang-on-gang violence.
It also advised tourists against renting recreational watercraft because jet skis and water vessels are poorly maintained and not regulated.
Why increasing the participation of local communities and business in major events can help increase awareness and visitation.
From humble beginnings in a spare room in her mother’s home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.
Travel brands are discovering that joy, playfulness and a well-placed wink can help them create stronger emotional connections and engagement with potential travelers.
As AI-generated outreach grows and newsrooms shrink, personalized pitching can make the difference between opening a door and getting ignored.
Sports tourism has become a major player on the travel landscape. The industry needs to keep its eye on the ball to make sure its effect extends past game time.
