Interpublic Group names Jeriad Zoghby chief commerce strategy officer. Zoghby joins the company from Accenture, where he was global lead for omni-channel commerce. He previously launched Accenture Interactive’s global personalization practice. At IPG, Zoghby will oversee commerce strategy, connecting the existing channel and platform expertise across the IPG portfolio and helping to identify opportunities for further growth. “Given Jeriad’s deep subject-matter expertise and his record of working with marketers to solve for these types of challenges, we are excited that he will be coordinating our system-wide approach, which will in turn enhance IPG’s ability to help clients navigate and capitalize on today’s complex environment,” said IPG chief executive officer Philippe Krakowsky.
Penske Media Corporation hires Hannah Woodard as senior director of communications. Woodard most recently owned and operated WDRD PR. She was previously director, entertainment and content strategies at R&CPMK (formerly PMK*BNC). At Penske, Woodard will work with the company’s roster of entertainment and music brands, including The Hollywood Reporter, Billboard, Rolling Stone and Vibe. She will advise on and execute brand strategies, collaborate with leadership teams on partnerships and events and implement ideas for development and growth. “Hannah brings a unique combination of experience, creativity and enthusiasm to the role,” said PMC vp public affairs and strategy Brooke Jaffe.
|Jackie Cox Battles|
Weber Shandwick brings on Jackie Cox Battles as New York consumer brand practice iead and North America consumer brand practice growth lead. Cox Battles joins the agency after 11 years at Zeno Group, where she most recently led the consumer practice in the East. “Jackie is a proven growth driver, bringing incredible energy, leadership and passion for earned-first brand marketing and communications to Weber Shandwick,” said general manager, New York Michael Wehman. The agency has also promoted James Walker to general manager of its Baltimore office. Walker, whose previous roles included SVP of integrated media and executive vp of digital innovation, will focus on continued growth in the market, particularly in energy, healthcare and technology sectors.
Crosswind Media and Public Relations appoints Randall Whalin to serve as vice president of creative services. Whalin was previously a concierge marketing consultant for Atlanta-based media company Gray TV, providing marketing and creative consultation to clients across multiple industry segments. He was previously CMO at risk consulting firm Fairly Group. In his new position, Whaline will oversee the company's overall creative direction. “His creativity and experience will bring additional value to our clients and help us find new and innovative ways to tell their stories and build their brands,” said Crosswind CEO Thomas Graham.
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