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Hoffman Agency, The
325 South 1st St., 3rd flr.,
408/286-2611; fax: 408/286-0133
Employees: 140. Founded: 1987.
Senior leaders from Hoffman's Asia, Europe and U.S. teams
Defining communications broadly to include
digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With heritage in the technology sector, the firm’s work today cuts across a range of industries.
While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read—a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.
For clients with global needs, the company operates in Asia Pacific, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns (don’t worship individual office P/L). This leverage of content and thinking across geographies ultimately generates better results.
Lou Hoffman, CEO; Caroline Hsu, chief global officer (APAC contact); Kymra Knuth, EVP, North America; Steve Jursa, EVP, North America; Mark Pinsent, mng. dir., Europe; Lydia Lau, CFO/EVP of global opers.
City of Fremont
Hoffman Agency, The in the news with O'Dwyer's:
News of Firms: Ehrhardt Group Opens in Baton Rouge
Wed., Feb. 1, 2023...will allow us to continue those efforts in a more immediate and expansive manner.”
The Hoffman Agency HBCU Scholarship is accepting applications from California community college students who want to continue...
News of Firms: Finn Partners Opens in Beijing
Mon., Feb. 14, 2022...office, which is led by Jason Cao (who held managerial posts at Golin, The Hoffman Agency and WE Communications), will focus on driving growth in the health, technology and consumer...
Booth's Ex-People Person Takes Clarity Job
Tue., Jun. 8, 2021...head of people and culture, a new global role.
Johnson was most recently at The Hoffman Agency , where she served as senior human resources consultant. She has also held HR posts...
Tech Firms Ride Out a Tough 2020
Thu., Apr. 22, 2021...those firms—Highwire PR (#4) , Walker Sands (#6), PAN Communications (#7), ICR (#8), The Hoffman Agency (#9) and Inkhouse (#10)—actually billed more last year than they did in 2019. The...
Earned + Owned Media Combo Lifts Tech PR
Wed., Nov. 18, 2020...media into earned media. Just think like a journalist.
Lou Hoffman is CEO of the Hoffman Agency , a tech-focused consultancy specializing in global campaigns. The firm operates offices in Asia, Europe...
Tech Gains Ground Amid Challenging Times
Thu., Apr. 23, 2020...to bring a new levels of experience to their customers.
Hoffman hits top ten
The Hoffman Agency entered O’Dwyer’s top ten for tech for the first time, leaping from the number-12...
Cao to Command Golin/China
Wed., Sep. 11, 2019...
Jason Cao, most recently China general manager for The Hoffman Agency , has joined Interpublic’s Golin to oversee its operations in China.
An experienced veteran of the...
Bateman's Mussante Takes Hoffman NA Post
Wed., Aug. 21, 2019...VP at Bateman Group, will be the new North America managing director of The Hoffman Agency on Sept. 3.
She'll take over for Steve Burkhart, who is stepping down.
Lou Hoffman called...
Moving Beyond the RFP
Wed., Nov. 28, 2018...best one you’ve ever made.
Steve Burkhart is the President of North America for the Hoffman Agency . He leads new business and client strategy for the agency and has seen every...
Integrated Strategies Boost PR’s Profile, Bottom Line
Wed., May 30, 2018...instead of a pawn in this game.”
“Integration, integration, integration”
San Jose-based tech shop The Hoffman Agency was #32 this year, up 12.2 percent to $12.7 million.
CEO Lou Hoffman listed investments...
People on the Move
Thu., Nov. 16, 2017...Hamilton as people, culture and operations manager. Bleier’s agency experience includes NetApp, Allison+Partners and The Hoffman Agency . She has run global integrated communications programs for both enterprise and consumer clients, such...
Hoffman Heads to Indonesia
Tue., Nov. 7, 2017...Global tech firm The Hoffman Agency has launched a new operation in Indonesia.
Hoffman’s Jakarta office, which officially opened yesterday, comprises the independent...
People on the Move
Fri., Oct. 6, 2017...began her PR career at FleishmanHillard, held positions at Burson-Marsteller, Repovich Reynolds Group and Hoffman Agency before launching her own recruiting firm in Beijing in 2013. “I look forward to...
Pinsent to Grow Hoffman in Europe
Fri., Feb. 24, 2017...Mark Pinsent has been named European managing director for The Hoffman Agency . The content and social media marketing expert comes over from digital marketing consultancy Metia...
France Hires Hoffman to Promote Tech Sector
Thu., Jan. 19, 2017...supports international investment in the French economy, has hired San Jose-based tech shop The Hoffman Agency to promote developments in France’s tech community throughout Asia and North America.
Hoffman will specifically...
IKEA Hires Hoffman
Mon., Nov. 14, 2016...IKEA Singapore has picked The Hoffman Agency as its public relations agency of record.
The account win follows a competitive agency review.The...
Top PR Agency Websites: Who's Fastest?
Wed., Feb. 3, 2016...Google's PageSpeed Insights tool.
DKC's mobile-friendly website
Top 5 Winners: Mobile Page Speed1. Blaze PR, 872. DKC, 843. The Hoffman Agency , 774. Allison+Partners, 765. Maxwell PR, 75Top 5 Winners: Desktop Page Speed1. APCO Worldwide, 982. DKC, 943. The...
New Accounts: Seabourn Cruise Line, Camby Hotel, NY Life, Blue Waters Resort, O'verlays, GoDaddy...
Wed., Dec. 2, 2015...in-house creative and content agency to supplement TBWA, which is part of Omnicom. The Hoffman Agency , Hong Kong/Fuji Xerox, information and communications technology, provider, as AOR for the HK-based company,...
PR Links of the Day
Tue., Jun. 23, 2015...confederate flag mercy (CNN) Media Training Giving praise to inspire your staff to greatness (J. Newman) Design New look for Hoffman Agency blog (IC) Propaganda How bizarre photos help Putin stay in power (Vox) Sports Orem Owlz PR guy: I had nothing...
Hoffman's Tang Heads for Huntsworth
Wed., Jan. 15, 2014...Chris Tang, managing director of The Hoffman Agency ’s Asia-Pacific region, will become CEO of Huntsworth’s operations there on Feb. 1.
Based in Beijing,...
W2O CEO Wants Grads with Passion, Speed, Social Skills
Thu., Nov. 7, 2013...
L-R: Christine Disalvo, lecturer in PR at San Jose State; Lou Hoffman, CEO, The Hoffman Agency ; Tracey Parry, senior VP and partner, Airfoil Group, and Jason Mandell, co-founder and partner, LaunchSquad.
Council of PR Firms Needs New Name
Mon., Nov. 4, 2013...James Weiss of W2O Group; Annemiek Hamelinck, Waggener Edstrom; Jason Mandell, LaunchSquad; Lou Hoffman, Hoffman Agency ; Bill Orr, Burson-Marsteller and Tracy Parry, Airfoil. All the firms except B-M take part...
Definition of PR
Wed., Jan. 10, 2001...clients or employers communicate more effectively and persuasively with audiences that impact them.--Brian Schwartz, Hoffman Agency (1/19)
Truth management.--ex-White House press aide (1/19)
PR is the strategic and sincere communication effort, managed...