 |
| Amy Reinert |
Nickerson hires Amy Reinert as CMO. Before joining Nickerson, Reinert was CMO at RAVentures, which owns and operates brands in the real estate and hospitality sectors. In her new post, she will oversee Nickerson’s global marketing strategy, working to lead growth and innovation to drive both Nickerson and its client-partners. Reinert will join the agency’s senior leadership team and report directly to Nickerson CEO Lisa Nickerson. “Strategically assembling a team capable of leading our vision of growth and market leadership has been a top priority for us,” said Nickerson. “Bringing Amy on board as our chief marketing officer is a key move in this strategy. Her expertise and forward-thinking approach are exactly what we need to drive our agency and our client-partners towards new levels of success.”
 |
| Gerard LaFond |
The Hoffman Agency promotes Gerard LaFond to managing director of North America, succeeding Lou Hoffman, who will turn his focus to global operations. LaFond joined the consultancy two years ago as chief digital officer. Before coming to Hoffman, he was with TEAM LEWIS as senior VP, GM Boston and digital practice lead. He has also worked at Weber Shandwick, Cone Communications and Wolters Kluwer. “Gerard has been a big part of expanding an offering that builds upon our earned media heritage,” said Hoffman. “There’s a natural progression to him moving into the new role.” The agency has also promoted Kymra Knuth from EVP to chief client officer.
 |
| Lorne Fisher |
919 Marketing Company, a franchise marketing agency, names Lorne Fisher CEO. Fisher succeeds 919 founder David Chapman, who will serve as the company’s chairman of the board, effective March 1. Fisher is currently CEO at Fish Consulting, which he founded in 2004, and he will remain in that post as well. Private equity holding company Big Rock Brands acquired 919 in 2020 and Fish in 2023. “The synergies for both agency teams and our client partners are significant, and I look forward to collaborating with the 919 Leadership Team to maximize the potential of this new role,” said Fisher.
 |
| Matthew Simmons |
CURA Strategies, an integrated health care communications and public affairs agency, names Matthew Simmons senior VP of public affairs. Simmons has advised executive leadership teams in the laboratory and diagnostic sector on key policy and advocacy issues. He has also served as senior director of government affairs at Scipher Medicine and Millennium Health as well as leading operations at the National Coalition of Pharmaceutical Distributors as an executive director. “Public affairs has always been a core pillar of CURA’s client offerings,” said CURA Strategies CEO Anne Woodbury. “With the addition of Matt and our growing public affairs arm, we will continue to offer best-in-class results that mobilize our clients’ missions.”
Unlock Health names Greg Walsh CEO. He joins the agency from Havas Media Network... The US Consumer Product Safety Commission appoints Steve Roney as director of the office of communications... Madison Capital Group, a Charlotte real estate investment and operating company, brings on Lacy Bradford as CMO.
Jim O’Leary, Weber Shandwick global president and North America CEO, has joined Penta Group, the DC corporate advisory, as CEO.
ROKK Solutions has named Amy Fox chief corporate communications officer to oversee its new corporate affairs unit.
Orchestra adds Andrew Bates and Kristen Orthman to its advisory practice. Both of them worked in the Biden administration... DeepIntent, a healthcare demand-side platform, appoints Ian Colley as CMO... Fanatics Commerce, a direct-to-consumer platform within sports apparel and fan gear company Fanatics, names Jamie Gersch CMO... Cboe Global Markets, a global markets operator and pioneer in equity derivatives, hires Julie Bauer as SVP, head of government relations.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
