Jason Cao
Jason Cao

FINN Partners is opening an office in Beijing and is expanding the leadership team in its Singapore office. FINN Asia now employs approximately 80 people in the region. The Beijing office, which is led by Jason Cao (who held managerial posts at Golin, The Hoffman Agency and WE Communications), will focus on driving growth in the health, technology and consumer sectors. FINN Singapore, which recorded 25 percent growth in fees year-on-year, has promoted Safina Samian from vice president to partner and head of integrated marketing, and Vincent Leong from vice president to partner. “This is a strategic market for FINN and expanding our presence and leadership bench will position us to continue our growth trajectory and serve clients across the spectrum of business needs,” said FINN CEO and founding managing partner Peter Finn.


Charter Growth Capital Fund has made a strategic investment in Lambert Global, the holding company for Lambert and its family of companies. CGCF acquired a minority position in the firm with Lambert’s leadership team retaining the majority share. Lambert said proceeds from the debt and equity investment will be used to fund future growth—including new practice areas; recruiting leaders to its key talent hubs in Michigan, Arizona, New York and Texas; and accelerating its M&A activity. “The investment thesis was compelling based on their track record of both organic and acquisition growth, as well as industry-first innovation, and we expect to see another 20% growth year in 2022,” said CGCF managing director John Kerschen.


InsideOut Public Relations of Sydney re-joins IPREX. InsideOut, which has just entered its sixteenth year of operation, works with corporate and consumer brands, with a focus on generating media exposure and creative publicity and influencer campaigns. Their influencer agency #AsSeenOn was the first micro-influencer agency in Australia. “With access to experts across numerous industries, joining a group of experienced individuals that bring so much to the table will only help Inside Out Public Relations grow,” said InsideOut CEO and fonder Nicole Reaney.