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| Jason Cao |
FINN Partners is opening an office in Beijing and is expanding the leadership team in its Singapore office. FINN Asia now employs approximately 80 people in the region. The Beijing office, which is led by Jason Cao (who held managerial posts at Golin, The Hoffman Agency and WE Communications), will focus on driving growth in the health, technology and consumer sectors. FINN Singapore, which recorded 25 percent growth in fees year-on-year, has promoted Safina Samian from vice president to partner and head of integrated marketing, and Vincent Leong from vice president to partner. “This is a strategic market for FINN and expanding our presence and leadership bench will position us to continue our growth trajectory and serve clients across the spectrum of business needs,” said FINN CEO and founding managing partner Peter Finn.
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Charter Growth Capital Fund has made a strategic investment in Lambert Global, the holding company for Lambert and its family of companies. CGCF acquired a minority position in the firm with Lambert’s leadership team retaining the majority share. Lambert said proceeds from the debt and equity investment will be used to fund future growth—including new practice areas; recruiting leaders to its key talent hubs in Michigan, Arizona, New York and Texas; and accelerating its M&A activity. “The investment thesis was compelling based on their track record of both organic and acquisition growth, as well as industry-first innovation, and we expect to see another 20% growth year in 2022,” said CGCF managing director John Kerschen.
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InsideOut Public Relations of Sydney re-joins IPREX. InsideOut, which has just entered its sixteenth year of operation, works with corporate and consumer brands, with a focus on generating media exposure and creative publicity and influencer campaigns. Their influencer agency #AsSeenOn was the first micro-influencer agency in Australia. “With access to experts across numerous industries, joining a group of experienced individuals that bring so much to the table will only help Inside Out Public Relations grow,” said InsideOut CEO and fonder Nicole Reaney.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
