CG Life brand The Market Element is relaunched as Element CG, reflecting a closer alignment with its focus on supporting emerging life sciences and biopharma companies with scientific marketing solutions. Former CG Life VP of digital marketing Jeremiah Worth has been appointed Element CG’s managing director. Element CG’s services include brand and identity, digital, content, creative, and public relations, partnering with early-stage life science and biopharma companies to translate complex science and activate their brands, scaling with them as they grow. It also supports established brands with tactical production capabilities for projects or campaigns. “We are thrilled to introduce Element CG as an ‘agency within an agency,’” said CG Life CEO David Ormesher. “Together with CG Life, we can provide a seamless communications path to commercialization, from the earliest clinical stages through launch and growth.”


Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference, which connects growth-stage companies with prospective, investors, analysts, partners, and other capital markets constituents. The Sept. 4-5 event, which coincides with the firm’s 25th anniversary, will take place at the Four Seasons San Francisco. It offers attendees an exclusive look at a diverse array of companies across sectors such as technology, cleantech, consumer, industrials, financial services and healthcare. Through presentations and one-on-one meetings, investors and analysts will have exclusive access to senior company executives from over 100 private and public companies. “From day one, our goal has been clear – to transcend the traditional investor relations approach by fostering genuine, impactful partnerships with our clients and leveraging that unique engagement to drive outsized results,” said Gateway founder and president Scott Liolios.


Firebrand, which works with early and late-stage technology startups, launches what it says is an industry first: an integrated Account-Based Marketing and PR service. Account-Based Marketing, in which brands target specific accounts with tailored messaging, content and outreach, is increasingly popular among B2B brands. Firebrand’s Account-Based PR service aims to reinforce ABM efforts with highly targeted PR programming. By combining earned media, events, social media, influencers and paid media, Firebrand says it can help clients “surround” prospective buyers to drive engagement and conversion. The agency has partnerships with leading ABM platform Demandbase and attribution platform Ruler Analytics to plan, execute and measure these campaigns. “Brands are leaping to embrace ABM and comms leaders need to be part of that movement,” said Firebrand CEO Morgan McLintic.