News of Firms: RVD Communications Joins Band of Insiders

RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders, which specializes in corporate communications, thought leadership, experiential and influencer marketing for such clients as Volvo, Heineken, Danone and adidas. Founded in 2012 in Mexico City, Band of Insiders also has offices in Colombia, Panama and Argentina. RVD will officially become Band of Insiders U.S. and will function as the American arm of the company, while growing its existing capabilities, building corporate and crisis communications services, as well as campaigns geared towards the U.S. Hispanic market. RVD’s existing New York senior leaders will strategically oversee the agency’s transition, including Rachel Van Dolsen (managing director), Emma Rowland (SVP, PR) and Paige Connelly (SVP, marketing). “We identified a great opportunity to provide our services in the United States through an incredibly talented team with years of experience, and now, with RVD's acquisition, we are capable of offering solutions to our clients throughout the continent," said Band of Insiders CEO & founder Vivian Baron.

NCSolutions recently commissioned a consumer sentiment survey in which a majority (55 percent) of respondents said they would be more likely to try a new product if it’s marketed as being aligned with a healthier and more sustainable lifestyle. Even more (59 percent) said that they’ve recently purchased a consumer packaged goods product that improves health and well-being, with four out of 10 consumers prioritizing the environment when shopping for laundry or cleaning products, and 37 percent considering environmental issues when they shop for skin care products and food and beverages. In addition, when a CPG brand’s healthy and sustainable marketing message syncs with a consumer’s values and preferences, 42 percent say it enhances their overall positive brand perception. “The movement toward a ‘healthier you, healthier Earth’ has only accelerated over the last decade, driven by factors such as an aging population, consumers’ growing interest in convenience and advances in nutrition,” said NCSolutions CEO Alan Miles. “As our findings show, consumers continue to factor well-being and sustainability into their purchase decisions, which is a powerful and positive message for CPG brands to hear.”

IPG Mediabrands, the media and marketing solutions division of Interpublic Group, launches its Climate Action Accelerator Program. As part of the program, IPG Mediabrands has forged partnerships that provide clients with streamlined and cost-effective access to preferred sustainability partners—including Schneider Electric, Carbon Direct and Cornell Engineering—delivering operational effectiveness in soch areas as emissions measurement, renewable energy, carbon removal and climate responsive research. In addition to offering access to these partnerships across IPG Mediabrands, the Climate Action Accelerator Program will help clients develop products that aim to reduce emissions generated in the activation of media on behalf of their clients. This announcement builds upon IPG Mediabrands’ ongoing partnership with Scope3, which helps clients measure, compensate and reduce emissions from the digital advertising supply chain.