Global tech firm The Hoffman Agency has launched a new operation in Indonesia.

Hoffman’s Jakarta office, which officially opened yesterday, comprises the independent agency’s seventh outpost in the Asia Pacific region (Hoffman opened its first Asia Pacific office more than 20 years ago and now maintains operations in Hong Kong, Beijing, Seoul, Shanghai, Singapore and Tokyo).

Lou HoffmanLou Hoffman

Hoffman's Jakarta location currently staffs three and plans to add more employees as the operation grows. It will be led by Cici Utari, who formerly led Jakarta-based PR shop Qycomms. Hoffman previously collaborated with Qycomms on numerous PR assignments in Indonesia.

CEO Lou Hoffman told O’Dwyer’s that the decision to launch a Jakarta office comes in light of historic growth in the tech landscape across Southeast Asia. PricewaterhouseCoopers recently predicted the Indonesian economy will be the world’s fifth largest by 2030.

“We view Indonesia and Southeast Asia in general as a massive opportunity that’s underserved by communication consultancies. Most people are surprised to hear that Indonesia will be a top five global economy in 2030. Of course, 2030 is many years away, but the point is this is a market undergoing massive growth. We wanted to get in early.”

San Jose, CA-based Hoffman celebrates its 30-year anniversary this year.