IKEA Singapore has picked The Hoffman Agency as its public relations agency of record.

The account win follows a competitive agency review.

Hoffman Agency, TheThe Hoffman Agency’s Asia-Pacific outpost will now lead PR efforts for the furniture retailer in Singapore, providing media outreach and a suite of strategic creative approaches to bolster IKEA’s brand in the region.

IKEA debuted in Singapore in 1978. Publicis unit BBH will continue to handle social media duties for the furniture retailer.

San Jose-headquartered Hoffman staffs more than 210 employees around the globe. The agency was founded in 1987.