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| Natalie Kessler |
The Hoffman Agency hires Natalie Kessler as EVP in its global talent marketing practice. Kessler joins the agency from Adobe, where she was most recently global talent marketing and employee brand leader. In her new post, she is tasked with establishing and leading the consultancy’s talent acquisition service, which will offer services ranging from creating employee propositions to digital marketing campaigns anchored by microsites to activating employees as brand ambassadors. The practice will emphasize technical professionals.
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| Matthew Briggs, Kari Hulley |
PAN Communications promotes Matthew Briggs and Kari Hulley to SVP. Briggs has been with the agency since 2009, most recently serving as a VP. As the agency content lead, Matthew spearheads firm-wide content training, content development, and strategy for its roster of technical content specialists. Before joining PAN as a VP in 2018, Hulley was a VPat InkHouse. As SVP, she will lead a dedicated team and will also serve as general manager of the agency’s San Francisco office. PAN has also promoted Kathryn McMahon Arrigg from director to VPt. “Each of these leaders brings invaluable experience, knowledge and mentorship to their teams,” says PAN EVP Healthcare Dan Martin.
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| Kristen Hall |
CBS Studios brings back former VP of communications Kristen Hall in the EVP of communications position. Hall left CBS Studios in 2018 for Amazon, where she was most recently director of original series publicity. In her new post, she will report to CBS executive vp of communications Chris Ender, leading all publicity and communications strategies for the studio. “She has an amazing passion for the business and its artistic process along with a clear vision for how it works together with publicity and earned media to help drive success,” said Ender.




Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO.
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media.
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO.
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.



