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| Syreeta Mussante |
Syreeta Mussante, who was executive VP at Bateman Group, will be the new North America managing director of The Hoffman Agency on Sept. 3.
She'll take over for Steve Burkhart, who is stepping down.
Lou Hoffman called Mussante the rare individual who is a rainmaker and somebody who "deeply cares about the service delivery for existing clients."
San Jose-based THA has offices in the Portland (OR) area, Beijing, Shanghai, Hong Kong, Taipei, Singapore, Jakarta, Seoul, Tokyo, Berlin, Paris and London.
It registered $13.7M in 2018 fee income, up 7.4 percent from 2017.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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