Prepping For Trade Show Season
Tue, Nov. 18, 2025
By Christine Azzolino
For technology brands, trade shows are where reputations are defined, relevance is maintained and relationships are formed in real-time.
| Category: Technology PR | Return to Latest News |
For technology brands, trade shows are where reputations are defined, relevance is maintained and relationships are formed in real-time.
How an executive visibility program can establish trust and credibility for brands and allow them to stand apart from the competition.
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance.
Ensuring your brand’s story stands out in today’s crowded tech media landscape.
As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management.
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy.
FGS Global represents CrowdStrike, the fast-growing cybersecurity firm, for issues related to AI and regulatory matters.
Brandon Borrman, who has more than 20 years of communications experience, has joined Teneo as senior managing director and head of its San Francisco office.
With a flood of new AI tools flooding the market, the real question is: Which tools actually help us do our jobs better?
There are multiple factors startup founders need to consider before bringing in PR resources—whether agency or in-house.
Apple’s recent announcement of a new call screening feature in iOS 26 is generating some speculation that it could disrupt the polling industry, but it’s not time for pollsters to panic. Accurate surveys, political polls and other research programs are still possible—but as always, researchers must adapt to effectively reach consumers, voters and the audiences that matter to them.
Karen Clyne, a technology veteran of BCW, MWWPR and Blackberry, has joined Wachsman as managing director, America.
A bylined article is one of the most effective tools available for establishing credibility with a target audience because it showcases you as a thought leader in your field.
Tech companies can no longer have marketing communications operate in a silo; the key to building brand visibility and engaging audiences today means integrating resources, messages and channels to deliver greater impact.
For technology companies, the role of sustainability communications goes beyond public relations or marketing. It’s articulating a brand’s vision while demonstrating transparency and building trust among stakeholders.
Where we stand in the current IPO downturn.
How to stand out as an exhibitor in a crowded tech landscape.
Ruder Finn has named Zack Kass, who was head of go-to-market at OpenAI, chair of its new global AI Advisory Council.
| More » |
