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PR News & Commentary

Last Updated: Tue., Jul. 15, 2025 @ 6:10 pm

Category: Technology PRReturn to Latest News

Will Apple's iOS 26 Spell the End of Telephone Surveys in Polling?

Wed, Jul. 2, 2025

By Jessa Scott-Johnson

Jessa Scott-JohnsonApple’s recent announcement of a new call screening feature in iOS 26 is generating some speculation that it could disrupt the polling industry, but it’s not time for pollsters to panic. Accurate surveys, political polls and other research programs are still possible—but as always, researchers must adapt to effectively reach consumers, voters and the audiences that matter to them.

Tech Vet Clyne Takes Wachsman Post

Wed, Nov. 20, 2024

By Steve Barnes

Karen ClyneKaren Clyne, a technology veteran of BCW, MWWPR and Blackberry, has joined Wachsman as managing director, America.

Tech Byline Articles: Remember Those?

Wed, Nov. 20, 2024

By Dan Garza

Dan GarzaA bylined article is one of the most effective tools available for establishing credibility with a target audience because it showcases you as a thought leader in your field.

Making Integrated Communications a Reality

Thu, Nov. 14, 2024

By Kristen Leathers

Kristen LeathersTech companies can no longer have marketing communications operate in a silo; the key to building brand visibility and engaging audiences today means integrating resources, messages and channels to deliver greater impact.

A Sustainability Guide for Technology Brands

Wed, Nov. 13, 2024

By Amy Fisher

Amy FisherFor technology companies, the role of sustainability communications goes beyond public relations or marketing. It’s articulating a brand’s vision while demonstrating transparency and building trust among stakeholders.

RF Partners with OpenAI Alum Kass

Tue, Sep. 3, 2024

By Kevin McCauley

Zach KassRuder Finn has named Zack Kass, who was head of go-to-market at OpenAI, chair of its new global AI Advisory Council.

A Playbook for Digital Transformation

Mon, May 20, 2024

By Neby Ejigu

Neby EjiguThe challenges that can arise—and several lessons that might be learned—when guiding clients through digital transformation.

Remembering the Human Element

Mon, May 13, 2024

By Gerard LaFond

Gerard LaFondIn tech public relations and beyond, we must remember to put people front and center.

Elon Musk Has the Worst PR Since Henry Ford

Thu, May 2, 2024

By Bill Huey

Bill HueyWhat would you do if you have received a call from one of Musk’s few remaining top lieutenants to see if you would be interested in advising him on PR matters?

Intel Vet Anderson Tapped for Burson Tech Position

Tue, Apr. 2, 2024

By Kevin McCauley

Laura AndersonLaura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.

Don't Let Your Technology Distract You From Your Story

Wed, Nov. 15, 2023

By Alex Goss

Alex GossWhile there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.