PR & Marketing Communications News

Last Updated: Fri., Jul. 10, 2020 @ 5:30 pm

Category: Technology PRReturn to Latest News

UAE Blasts Off to Mars With FleishmanHillard

Wed, Jul. 1, 2020

By Kevin McCauley

UAE SpaceFleishmanHillard is pitching the media about the space program of the United Arab Emirates, specifically its mission to Mars slated for this month.

Tech PR in Times of Uncertainty

Thu, Jun. 11, 2020

By Katie Creaser

Katie CreaserTips for reevaluating tech PR strategies over the next quarter as we emerge from the pandemic.

Booz Allen's Kopack Moves to Crosby

Wed, May 13, 2020

By Kevin McCauley

Justyn KopackJustyn Kopack, a senior lead technologist at Booz Allen Hamilton consulting firm has moved to Crosby Marketing Communications. 

Tech Gains Ground Amid Challenging Times

Thu, Apr. 23, 2020

By Jon Gingerich

PR firmsO’Dwyer’s interviewed executives at the top PR agencies representing the technology sector to find out what factors contributed to their success this year and what the future holds as an industry known for innovation faces disruption on a global scale.

Rooney Runs PR for Recycling Breakthough

Thu, Apr. 9, 2020

By Kevin McCauley

CarbiosRooney Partners runs US PR for Carbios, the French company that has developed a process for converting plastic waste into new bottles within hours.

Osmond Takes Racepoint President Post

Mon, Apr. 6, 2020

By Kevin McCauley

Bob OsmundRacepoint CEO Larry Weber has hired PR veteran Bob Osmond to serve as president of the independent tech-oriented shop.

PR Challenges for Tech Startups

Tue, Nov. 26, 2019

By Bob Geller

Bob GellerApplying the right strategies and tactics for your tech PR programs depends, in large part, on knowing how to utilize different approaches depending on the company in question. Namely, whether it’s a newer venture or a well-known, established brand.

Breaking Through the Clutter

Fri, Nov. 22, 2019

By Brian Sinderson

Brian SindersonGenerating marketing insights begins with engaging the right audiences with the right story.

AI in PR: Liberty from the Shackles of the Mundane

Wed, Nov. 20, 2019

By Heather Kernahan

Heather KernahanFor years, tech trend mavens and workplace futurologists have been throwing predictions about AI around like confetti at a wedding. AI is going to do X, machine learning will reshape Y. Wrapped up in this have been fears regarding mass layoffs amid gloomy prognostications of careers automated to extinction. But are these worries warranted?

Top Strategies for Tech Startups

Tue, Nov. 19, 2019

By Cindi Goodsell

Cindi GoodsellIn order to increase visibility among key audiences and maximize ROI, technology startups require a comprehensive PR strategy that adequately communicates the company’s story and success.

Rubenstein's Resnicoff Switches to BerlinRosen

Fri, Nov. 15, 2019

By Kevin McCauley

Heather ResnicoffBerlinRosen has recruited Heather Resnicoff for the senior VP-technology & innovation slot. She joins from Rubenstein Communications, where she spent more than eight years advising fintech, martech, entertainment and automotive clients.

Content’s Evolving Role in Tech

Fri, Nov. 15, 2019

By Courtney Stack

Courtney StackBrand storytelling and content marketing strategy development are essential parts of any successful technology brand’s communications plan, and PR professionals play a critical role in helping their clients adapt and grow in this new era.

Investor Presentation Fundamentals

Wed, Nov. 13, 2019

By Tim Johnson

Tim JohnsonTips for how startups can deliver the kind of presentation that grabs investors’ attention. (1 reader comment)

Three Tech Trends for 2020

Tue, Nov. 12, 2019

By Robin Kim

Robin KimWhy immersive social platforms, storytelling engineers and an evolving model for media trust are now taking the stage as the top trends to shake up the technology world in 2020 and beyond.

Claiming PR's Seat at the Table

Mon, Nov. 11, 2019

By Brendon O'Donovan

Brendon O’DonovanPR technology offers valuable audience data and insights for marketers and advertisers, allowing communicators the ability to provide a more integrated communications strategy that can be applied to earned and owned media audiences and then retargeted for paid media campaigns.

‘Legacy,’ the Dirtiest Word in Tech

Fri, Nov. 8, 2019

By Curtis Sparrer

Curtis SparrerToo many entrepreneurs make missteps when talking about their business, often using words and phrases that have the effect of making their company sound more status quo than innovative. One term in particular has become the ultimate tech company takedown, and it’s time we talk about it.