PR for Startups: When to Hire an Agency vs. In-House
Wed, Jul. 2, 2025
By Tim Johnson
There are multiple factors startup founders need to consider before bringing in PR resources—whether agency or in-house.
| Category: Technology PR | Return to Latest News |
There are multiple factors startup founders need to consider before bringing in PR resources—whether agency or in-house.
Apple’s recent announcement of a new call screening feature in iOS 26 is generating some speculation that it could disrupt the polling industry, but it’s not time for pollsters to panic. Accurate surveys, political polls and other research programs are still possible—but as always, researchers must adapt to effectively reach consumers, voters and the audiences that matter to them.
Karen Clyne, a technology veteran of BCW, MWWPR and Blackberry, has joined Wachsman as managing director, America.
A bylined article is one of the most effective tools available for establishing credibility with a target audience because it showcases you as a thought leader in your field.
Tech companies can no longer have marketing communications operate in a silo; the key to building brand visibility and engaging audiences today means integrating resources, messages and channels to deliver greater impact.
For technology companies, the role of sustainability communications goes beyond public relations or marketing. It’s articulating a brand’s vision while demonstrating transparency and building trust among stakeholders.
Where we stand in the current IPO downturn.
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Ruder Finn has named Zack Kass, who was head of go-to-market at OpenAI, chair of its new global AI Advisory Council.
The challenges that can arise—and several lessons that might be learned—when guiding clients through digital transformation.
Knowing when and how to leverage new tools in innovative ways is essential for keeping clients on top of the game.
In tech public relations and beyond, we must remember to put people front and center.
What would you do if you have received a call from one of Musk’s few remaining top lieutenants to see if you would be interested in advising him on PR matters?
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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