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The historic disruption affecting today’s tech sector has resulted in a number of unlikely alliances in recent years, as a host of traditionally non-tech companies enter into a thriving market that shows no signs of slowing down. It’s also presented untold demand and opportunities for the communicators working within this landscape.
Incoming web traffic from media coverage of a technology brand outperforms traffic from other sources, according to a recent ARPR report.
Clever editing, misleading titles and manufactured images are making it easier to deceive and manipulate stakeholders. Here’s what communicators can do to combat this truth decay.
Dave Reddy, who was executive VP-earned media strategy at Weber Shandwick, has joined Big Valley Marketing of San Jose to lead its media and influencer practice.
Facebook's Todd Breasseale has shifted to Microsoft as public affairs & communications director.
Weber Shandwick unveils hiring of technology pros Annemiek Hamelinck and Gareth Williams as executive VPs in San Francisco.
Xerox hires IBM Watson communicator Anne Marie Squeo to senior VP- chief communications and brand officer, a new post.
Most communicators believe technology will boost engagement among consumers in the future, but also worry that this engagement could be driven by misinformation, leading to a society that’s even more polarized than it is today, according to the latest USC Annenberg Center for Public Relations Global Communications Report. (1 reader comment)
A new interactive study guide from Weber Shandwick attempts to crack the code of intelligent technology for people working in the communications industry.
“The Metaspace Economy” is the next fundamental global economic transformation that will require PR people to develop a brand new way of thinking. (1 reader comment)
Sarah Lubman, former Brunswick Group partner and Wall Street Journal reporter, is joining Japanese telecommunications giant Softbank Group Corp. on Feb. 11 as partner, corporate communications.
No matter which industry your organization operates in, sharing your innovation story should play a crucial role in your brand’s overall marketing strategy.
Symantec, the $5B cybersecurity company, has hired Justin Saia as VP- corporate communications. He joins Symantec from strategic consulting and communications firm Matrix, where he was chief operating officer.
When it comes to reconciling free markets, technological innovation and personal digital privacy, it’s clear that Wall Street, Silicon Valley and Capitol Hill have a long way to go. For PR practitioners, it can be a rocky and sometimes challenging landscape to navigate. One thing we can agree on is the need for more transparency among all parties. (1 reader comment)
Tech PR pros and subject matter experts and work well together, but cooperation often fails when one party often doesn’t know the role the other is supposed to play.
Sustaining growth marketing success can be achieved with an integrated approach that weaves a story across a mix of earned, owned and paid channels.
Leaders in the technology sector must address data privacy concerns and be transparent and authentic in how they operate if they want to maintain trust and help consumers understand how emerging technologies are impacting society.
Communications professionals working in the technology sector should understand how high-growth tech companies today work. Similarly, it’s important for communicators to educate tech leaders on how PR articulates their vision, elevates awareness and drives growth opportunities.
Communicators in the tech sector are uniquely positioned to contribute to the current debate surrounding artificial intelligence.
Skepticism in the media is at an all-time high. How should brands treat native advertising today?
PR pros have a responsibility to understand the nuanced forces affecting today’s tech landscape, and to counsel clients on how to communicate effectively during this tech revolution.
Today’s new breed of technology companies have returned to the dot.com era’s approaches to outreach, challenging tech communicators’ relationships with the media as well as our clients. PR pros can use this opportunity to serve as educators, bringing back the stories that place trust and reputation behind our clients’ products and establishing human connections as a goal for our profession.
Companies should embrace the technology imperative in every aspect of their business to propel their brands forward and elevate customer experiences.
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