The Inside News of PR & Marketing Communications

Last Updated: Wed., Aug. 21, 2019 @ 12:01 am

Category: Technology PRReturn to Latest News

Bateman's Mussante Takes Hoffman NA Post

Wed, Aug. 21, 2019

By Kevin McCauley

Syreeta MussanteSyreeta Mussante, who was executive VP at Bateman Group, will be the new North America managing director of The Hoffman Agency on Sept. 3.

Lean Factor Lands 5G Research Group

Tue, Jun. 25, 2019

By Kevin McCauley

5TonicLean Factor has won the competitive pitch for 5Tonic, which is committed to a global open environment to promote research and projects related to the development of 5G technologies.

PR Thrives Amid Tech's Wide Net for Innovation

Mon, May 20, 2019

By Jon Gingerich

O'Dwyer's May '19 PR Firm Rankings MagazineThe historic disruption affecting today’s tech sector has resulted in a number of unlikely alliances in recent years, as a host of traditionally non-tech companies enter into a thriving market that shows no signs of slowing down. It’s also presented untold demand and opportunities for the communicators working within this landscape.

Press Coverage Drives Tech Brand Visibility

Mon, May 6, 2019

By Jon Gingerich

Tech visibilityIncoming web traffic from media coverage of a technology brand outperforms traffic from other sources, according to a recent ARPR report.

What to do When You Canít Believe Your Eyes

Mon, May 6, 2019

By Christine Barney

Christine BarneyClever editing, misleading titles and manufactured images are making it easier to deceive and manipulate stakeholders. Here’s what communicators can do to combat this truth decay.

Weber Shandwick's Reddy Heads for Big Valley

Mon, May 6, 2019

By Kevin McCauley

Dave ReddyDave Reddy, who was executive VP-earned media strategy at Weber Shandwick, has joined Big Valley Marketing of San Jose to lead its media and influencer practice.

Weber Shandwick Adds Tech EVPs in SF

Mon, Apr. 8, 2019

By Kevin McCauley

Annemiek HamelinckWeber Shandwick unveils hiring of technology pros Annemiek Hamelinck and Gareth Williams as executive VPs in San Francisco.

Xerox Snags IBM Vet Squeo

Fri, Mar. 29, 2019

By Steve Barnes

Anne Marie SqueoXerox hires IBM Watson communicator Anne Marie Squeo to senior VP- chief communications and brand officer, a new post.

PR Pros Express Mixed Feelings About Techís Future

Fri, Mar. 29, 2019

By Jon Gingerich

techMost communicators believe technology will boost engagement among consumers in the future, but also worry that this engagement could be driven by misinformation, leading to a society that’s even more polarized than it is today, according to the latest USC Annenberg Center for Public Relations Global Communications Report. (1 reader comment)

Weber Shandwick Cracks Code of Intelligent Tech

Thu, Mar. 21, 2019

By Steve Barnes

weberA new interactive study guide from Weber Shandwick attempts to crack the code of intelligent technology for people working in the communications industry.

Communications During Socioeconomic Change

Tue, Feb. 26, 2019

By Samantha Stark

Samantha Stark“The Metaspace Economy” is the next fundamental global economic transformation that will require PR people to develop a brand new way of thinking. (1 reader comment)

Lubman Deposits PR Savvy with Softbank

Fri, Feb. 1, 2019

By Kevin McCauley

Sarah LubmanSarah Lubman, former Brunswick Group partner and Wall Street Journal reporter, is joining Japanese telecommunications giant Softbank Group Corp. on Feb. 11 as partner, corporate communications.

Symantec Snatches Saia

Fri, Nov. 30, 2018

By Steve Barnes

Justin SaiaSymantec, the $5B cybersecurity company, has hired Justin Saia as VP- corporate communications. He joins Symantec from strategic consulting and communications firm Matrix, where he was chief operating officer.

Internet Bill of Rights: What it Means for the Tech World

Thu, Nov. 29, 2018

By Bo Park

Bo ParkWhen it comes to reconciling free markets, technological innovation and personal digital privacy, it’s clear that Wall Street, Silicon Valley and Capitol Hill have a long way to go. For PR practitioners, it can be a rocky and sometimes challenging landscape to navigate. One thing we can agree on is the need for more transparency among all parties. (1 reader comment)

Tech PR and SMEs: Collaborate or Collide

Tue, Nov. 27, 2018

By Dan Garza

Dan GarzaTech PR pros and subject matter experts and work well together, but cooperation often fails when one party often doesn’t know the role the other is supposed to play.

Communicating Growth Demands Multiple Channels

Mon, Nov. 26, 2018

By Adam Cormier

Adam CormierSustaining growth marketing success can be achieved with an integrated approach that weaves a story across a mix of earned, owned and paid channels.

Communications in the Fourth Industrial Revolution

Wed, Nov. 21, 2018

By Sanjay Nair

Sanjay NairLeaders in the technology sector must address data privacy concerns and be transparent and authentic in how they operate if they want to maintain trust and help consumers understand how emerging technologies are impacting society.

PR is Paramount for Techís Continued Growth

Tue, Nov. 20, 2018

By Nikki Parker

Nikki ParkerCommunications professionals working in the technology sector should understand how high-growth tech companies today work. Similarly, it’s important for communicators to educate tech leaders on how PR articulates their vision, elevates awareness and drives growth opportunities.

AI, Friend or Foe?

Mon, Nov. 19, 2018

By Sophie Scott

Sophie ScottCommunicators in the tech sector are uniquely positioned to contribute to the current debate surrounding artificial intelligence.