UAE Blasts Off to Mars With FleishmanHillard
Wed, Jul. 1, 2020
By Kevin McCauley
FleishmanHillard is pitching the media about the space program of the United Arab Emirates, specifically its mission to Mars slated for this month.
| Category: Technology PR | Return to Latest News |
FleishmanHillard is pitching the media about the space program of the United Arab Emirates, specifically its mission to Mars slated for this month.
Tips for reevaluating tech PR strategies over the next quarter as we emerge from the pandemic.
What are the best strategies and tactics high-tech media relations pros can implement to be effective in a post-coronavirus world? Here are six actions you can take now.
Justyn Kopack, a senior lead technologist at Booz Allen Hamilton consulting firm has moved to Crosby Marketing Communications.
O’Dwyer’s interviewed executives at the top PR agencies representing the technology sector to find out what factors contributed to their success this year and what the future holds as an industry known for innovation faces disruption on a global scale.
Rooney Partners runs US PR for Carbios, the French company that has developed a process for converting plastic waste into new bottles within hours.
Racepoint CEO Larry Weber has hired PR veteran Bob Osmond to serve as president of the independent tech-oriented shop.
Search Engine Optimization keeps mutating as use of recent best practices would result in a PR firm losing an account today. (1 reader comment)
The U.S. Army and Navy have banned social networking app Tik Tok from all government-owned phones,
Applying the right strategies and tactics for your tech PR programs depends, in large part, on knowing how to utilize different approaches depending on the company in question. Namely, whether it’s a newer venture or a well-known, established brand.
Communications strategy approaches to consider when your company is heading towards an IPO. (1 reader comment)
Generating marketing insights begins with engaging the right audiences with the right story.
How a multi-channel strategy can help you connect with buyers in the right place and at the right time.
For years, tech trend mavens and workplace futurologists have been throwing predictions about AI around like confetti at a wedding. AI is going to do X, machine learning will reshape Y. Wrapped up in this have been fears regarding mass layoffs amid gloomy prognostications of careers automated to extinction. But are these worries warranted?
In order to increase visibility among key audiences and maximize ROI, technology startups require a comprehensive PR strategy that adequately communicates the company’s story and success.
Awareness strategies, messaging, positioning and key initiatives to focus on when taking your tech offering global.
BerlinRosen has recruited Heather Resnicoff for the senior VP-technology & innovation slot. She joins from Rubenstein Communications, where she spent more than eight years advising fintech, martech, entertainment and automotive clients.
Brand storytelling and content marketing strategy development are essential parts of any successful technology brand’s communications plan, and PR professionals play a critical role in helping their clients adapt and grow in this new era.
Tactics for getting successful media coverage for software-as-a-service products.
Tips for how startups can deliver the kind of presentation that grabs investors’ attention. (1 reader comment)
Why immersive social platforms, storytelling engineers and an evolving model for media trust are now taking the stage as the top trends to shake up the technology world in 2020 and beyond.
PR technology offers valuable audience data and insights for marketers and advertisers, allowing communicators the ability to provide a more integrated communications strategy that can be applied to earned and owned media audiences and then retargeted for paid media campaigns.
Too many entrepreneurs make missteps when talking about their business, often using words and phrases that have the effect of making their company sound more status quo than innovative. One term in particular has become the ultimate tech company takedown, and it’s time we talk about it.
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