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PR News & Commentary

Last Updated: Fri., Mar. 1, 2024 @ 5:35 pm

Category: Technology PRReturn to Latest News

Don't Let Your Technology Distract You From Your Story

Wed, Nov. 15, 2023

By Alex Goss

Alex GossWhile there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.

The Power of Data-Driven Storytelling

Tue, Nov. 14, 2023

By Amy Fisher

Amy FisherHow embracing data can allow public relations professionals to craft engaging narratives that cut through the noise.

The Value of Integrated Communications

Thu, Nov. 9, 2023

By Katelyn Holbrook

Katelyn HolbrookWhen budget cuts and periods of economic instability hit the tech sector, PR agencies can embrace a fully integrated approach that encompasses paid, earned and owned communications to provide value, efficiency and greater impact for organizations across channels.

Meta Oversight Board's Wolbers Joins Glen Echo

Wed, Nov. 8, 2023

By Kevin McCauley

Rachel WolbersGlen Echo Group has recruited Rachel Wolbers, who served as head of global engagement at Meta’s oversight board for more than three years, for the VP tech policy worldwide post.

Telling Your Innovation Story

Tue, Nov. 7, 2023

By Lou Hoffman

Lou HoffmanHow PR professionals working with technology clients can land pitches with journalists in a world where every tech company wants to be seen as “innovative.”

Seven Tips for Success at CES 2024

Mon, Sep. 18, 2023

By Chip Scarinzi

Chip ScarziniHow to put your best foot forward at CES 2024, January's big consumer electronics show in Las Vegas.

BGR Covers DC for UK AI Leader

Wed, Jul. 19, 2023

By Kevin McCauley

AdargaBGR Government Affairs has signed on to provide DC coverage for Adarga, a top British AI software company that serves the defense and national security sectors.

Keeping on Top of Digital Geopolitics

Tue, Jun. 27, 2023

By Matt Caiola

Matt CaiolaHere are some ways your organization can factor in geopolitics to develop and refine more effective digital/technology strategies.

Tech Firms Saw 3.9% Uptick in 2022

Wed, Apr. 19, 2023

By Steve Barnes

Executives from the top technology PR firms in O'Dwyer's rankings

Firms that handle tech clients saw an upswing in revenues in 2022, rising 3.9 percent to $818.6 million in tech-related fees, according to the 2023 O’Dwyer’s rankings.

H+K's Scarinzi Takes RF Tech Post

Mon, Jan. 30, 2023

By Kevin McCauley

Chip ScarziniRuder Finn has hired Chip Scarinzi, who was Hill+Knowton’s US deputy technology lead for the past three years, as US head of technology and innovation, a newly created post.

What ChatGPT Means for the Future of PR

Fri, Dec. 23, 2022

By Benji Englander

Benji EnglanderChatGPT's ability to create written content has the potential to rewrite the rules for the PR industry. But the human element remains a central part of creating that content... at least for now.

Why CISOs Struggle to Articulate Cyber Risk

Mon, Nov. 28, 2022

By James Condon, Meredith Griffanti, Evan Roberts, Jamie Singer

James Condon, Evan Roberts, Meredith Griffanti and Jamie Singer co-authored this articleChief Information Security Officers are under immense pressure to demonstrate organizations’ cyber readiness to their senior leadership and boards. FTI explores the challenges and scrutiny they face from a communications perspective.