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Deadline to submit for O'Dwyer's annual PR firm rankings is Fri., Mar. 13 -- View details

PR News & Commentary

Last Updated: Fri., Feb. 3, 2023 @ 5:15 pm

Category: Technology PRReturn to Latest News

H+K's Scarinzi Takes RF Tech Post

Mon, Jan. 30, 2023

By Kevin McCauley

Chip ScarziniRuder Finn has hired Chip Scarinzi, who was Hill+Knowton’s US deputy technology lead for the past three years, as US head of technology and innovation, a newly created post.

What ChatGPT Means for the Future of PR

Fri, Dec. 23, 2022

By Benji Englander

Benji EnglanderChatGPT's ability to create written content has the potential to rewrite the rules for the PR industry. But the human element remains a central part of creating that content... at least for now.

Why CISOs Struggle to Articulate Cyber Risk

Mon, Nov. 28, 2022

By James Condon, Meredith Griffanti, Evan Roberts, Jamie Singer

James Condon, Evan Roberts, Meredith Griffanti and Jamie Singer co-authored this articleChief Information Security Officers are under immense pressure to demonstrate organizations’ cyber readiness to their senior leadership and boards. FTI explores the challenges and scrutiny they face from a communications perspective.

We Are All Tech PR Practitioners

Mon, Nov. 21, 2022

By Henry Feintuch

Henry FeintuchTechnology is such a pervasive part of our daily lives that we’re now all tech experts to a certain degree—placing the onus on tech PR practitioners to constantly remain one step ahead in order to succeed.

Tactical Storytelling Can Fuel E-commerce Growth

Thu, Nov. 17, 2022

By Adam Novak

Adam NovakTelling a compelling brand story is paramount for e-commerce and supply-chain brands looking to maintain relevance and overcome the present challenges that have hindered the industry for the past two years.

Why a Recession Isnít Necessarily Bad for Tech

Mon, Nov. 14, 2022

By Sabrina Guttman

Sabrina GuttmanAs we head into another period of economic uncertainty, now is the perfect time for anyone running communications at a tech company to examine their corporate story.

What Technology Accomplishes is Up to Us

Tue, Nov. 8, 2022

By Bob Pearson, Janine Savarese, Cortney Stapleton

(L to R): Cortney Stapleton, Janine Savarese and Bob PearsonTechnology empowers us and has transformed our lives. But how we use it gives rise to new responsibilities.

The Importance of Contributed Content in Tech PR

Mon, Nov. 7, 2022

By Curtis Sparrer

Curtis SparrerContributed content is often the most effective venue for tech PR pros who want to raise awareness of their client’s brand and communicate their best and most important ideas. But not all contributed content is created equally.

Social Media Could Erode Trust in the Tech Sector

Fri, Oct. 21, 2022

By Steve Barnes

EdelmanWhile the general level of trust in the tech sector globally remains high, the latest Edelman Trust Barometer says there are signs of it slipping, and at least one potential crack could put a major dent in its reputational armor—social media.

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O'Dwyer's Nov. Mag Will Tune in to Tech PR

Mon, Oct. 17, 2022

By Steve Barnes

O'Dwyer's Technology PR MagazineWith the growth of augmented reality, Web3 and the Metaverse, today's tech universe has a rapidly expanding number of stories that audiences want to hear. The November issue of O'Dwyer's will talk about how communicators can tell those stories effectively.

Submit tech PR profile by Thurs., Oct. 20.

Tech Cos. Step Up Customer Engagement

Thu, Oct. 13, 2022

By Steve Barnes

AlloyTech companies are shifting their communications increasingly toward customer engagement and loyalty, according to a new study from Alloy.