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| Category: Technology PR | Return to Latest News |
The Coalition for Deep Space Exploration has registered to lobby Washington in support of its mission for a long-term, sustainable direction for the nation’s space investments.
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Sabrina Guttman, who has more than 25 years of technology experience, has joined Finn Partners to head its global tech practice.
Teneo has named technology heavyweight Sue Ribot senior managing director in its Washington office.
How PR pros in the tech marketing world can bypass overt marketing and sales talk and craft quality, editorially-acceptable blogs and byline articles.
How companies can leverage tech trade show events to boost awareness, demonstrate creativity, build thought leadership and deliver extra ROI.
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Ransomware attacks are an omnipresent risk in today’s business climate. As businesses have enhanced their crisis communications playbooks and deepened their sophistication in response to this growing threat, cyber actors are constantly evolving their tactics, requiring organizations to similarly adjust their ransomware communications efforts.
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As uncertainty grows in the market, tech brands are shifting away from language that draws attention to their outsider status and are instead adopting profiles that provide a much-needed sense of stability and certainty.
How to establish an effective process that protects your company from everyday threats as well as major disasters.
The technology sector needs to come to grips with the current changes shaping the labor force in our post-COVID landscape and recognize how professionals’ new views of work can help businesses grow and succeed in the future.
Tech companies have an opportunity to address society’s biggest challenges and position themselves as stewards of positive change.
Why personalization and customization are key in creating better omnichannel experiences.
Technology brands landed pandemic panic-buyers, but can they keep them?
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Social media is a waste of time for reaching and engaging followers. Here are some of the platforms you should be paying attention to instead.
Achieving net-zero emissions is a goal for many organizations, but it can feel out of reach. Here’s how companies overcome shareholder criticism while doing what’s best for the environment.
Technology companies and investors need to rethink how their stories fit into today’s broader media narratives regarding social responsibility.
Tips for breaking through with reporters and establishing effective media relations outreach practices that build your media portfolio and land press coverage.
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Luminate, which was launched by eBay founder & billionaire Pierre Omidyar, is providing press and government relations support for Facebook whistleblower Frances Haugen as she tours Europe to pitch the need to curb Facebook.
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APCO Worldwide positions Abu Dhabi and the wider United Arab Emirates as global players in advanced technologies.
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