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Applying the right strategies and tactics for your tech PR programs depends, in large part, on knowing how to utilize different approaches depending on the company in question. Namely, whether it’s a newer venture or a well-known, established brand.
Communications strategy approaches to consider when your company is heading towards an IPO. (1 reader comment)
Generating marketing insights begins with engaging the right audiences with the right story.
How a multi-channel strategy can help you connect with buyers in the right place and at the right time.
For years, tech trend mavens and workplace futurologists have been throwing predictions about AI around like confetti at a wedding. AI is going to do X, machine learning will reshape Y. Wrapped up in this have been fears regarding mass layoffs amid gloomy prognostications of careers automated to extinction. But are these worries warranted?
In order to increase visibility among key audiences and maximize ROI, technology startups require a comprehensive PR strategy that adequately communicates the company’s story and success.
Awareness strategies, messaging, positioning and key initiatives to focus on when taking your tech offering global.
BerlinRosen has recruited Heather Resnicoff for the senior VP-technology & innovation slot. She joins from Rubenstein Communications, where she spent more than eight years advising fintech, martech, entertainment and automotive clients.
Brand storytelling and content marketing strategy development are essential parts of any successful technology brand’s communications plan, and PR professionals play a critical role in helping their clients adapt and grow in this new era.
Tactics for getting successful media coverage for software-as-a-service products.
Tips for how startups can deliver the kind of presentation that grabs investors’ attention. (1 reader comment)
Why immersive social platforms, storytelling engineers and an evolving model for media trust are now taking the stage as the top trends to shake up the technology world in 2020 and beyond.
PR technology offers valuable audience data and insights for marketers and advertisers, allowing communicators the ability to provide a more integrated communications strategy that can be applied to earned and owned media audiences and then retargeted for paid media campaigns.
Too many entrepreneurs make missteps when talking about their business, often using words and phrases that have the effect of making their company sound more status quo than innovative. One term in particular has become the ultimate tech company takedown, and it’s time we talk about it.
Tech companies are throwing unprecedented dollars at trade shows as a way to conduct PR, curry favor with prospective customers and grab as many sales leads as possible. But what about other stakeholders? Are you effectively telling them about how important your company and technology is to keep your stock value healthy?
Our annual technology PR issue features profiles of 36 firms, advice and strategy from leading thought leaders and O'Dwyer's exclusive ranking of the top tech PR firms by net fee income.
John Derryberry, who helped build Edelman into a Silicon Valley powerhouse, has joined Hill+Knowlton Strategies as managing director of the US technology group.
Craig Berman, who was VP-global communications at Amazon, has joined AI-powered conversational platform LivePerson, Inc. as senior VP, global communications.
Karen Clyne, who was executive VP/technology practice leader/western region general manager at MWWPR, has moved to BlackBerry as global head of communications.
Harry Pforzheimer, one-time global leader of Edelman’s global technology offering, is now VP-international marketing & communications at CloudMinds Technology.
Syreeta Mussante, who was executive VP at Bateman Group, will be the new North America managing director of The Hoffman Agency on Sept. 3.
A look at five current trends in technology that PR pros can utilize to position their clients as innovators within their industry.
Lean Factor has won the competitive pitch for 5Tonic, which is committed to a global open environment to promote research and projects related to the development of 5G technologies.
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