| Category: Technology PR | Return to Latest News |
No matter which industry your organization operates in, sharing your innovation story should play a crucial role in your brand’s overall marketing strategy.
Symantec, the $5B cybersecurity company, has hired Justin Saia as VP- corporate communications. He joins Symantec from strategic consulting and communications firm Matrix, where he was chief operating officer.
When it comes to reconciling free markets, technological innovation and personal digital privacy, it’s clear that Wall Street, Silicon Valley and Capitol Hill have a long way to go. For PR practitioners, it can be a rocky and sometimes challenging landscape to navigate. One thing we can agree on is the need for more transparency among all parties. (1 reader comment)
Tech PR pros and subject matter experts and work well together, but cooperation often fails when one party often doesn’t know the role the other is supposed to play.
Sustaining growth marketing success can be achieved with an integrated approach that weaves a story across a mix of earned, owned and paid channels.
Leaders in the technology sector must address data privacy concerns and be transparent and authentic in how they operate if they want to maintain trust and help consumers understand how emerging technologies are impacting society.
Communications professionals working in the technology sector should understand how high-growth tech companies today work. Similarly, it’s important for communicators to educate tech leaders on how PR articulates their vision, elevates awareness and drives growth opportunities.
Communicators in the tech sector are uniquely positioned to contribute to the current debate surrounding artificial intelligence.
Skepticism in the media is at an all-time high. How should brands treat native advertising today?
PR pros have a responsibility to understand the nuanced forces affecting today’s tech landscape, and to counsel clients on how to communicate effectively during this tech revolution.
Today’s new breed of technology companies have returned to the dot.com era’s approaches to outreach, challenging tech communicators’ relationships with the media as well as our clients. PR pros can use this opportunity to serve as educators, bringing back the stories that place trust and reputation behind our clients’ products and establishing human connections as a goal for our profession.
Companies should embrace the technology imperative in every aspect of their business to propel their brands forward and elevate customer experiences.
Our annual issue on technology PR features articles from leading thought leaders in the field, plus profiles of 33 firms with expertise in this specialty.
Next up is sports and entertaiment PR in December. Contact magazine editor Jon Gingerich, jon@odwyerpr.com, to get in the issue. (1 reader comment)
Best practices for tech companies selling into complex vertical industries. (1 reader comment)
As more gadgets hit the market, consumer technology companies need to work harder to stand out and build a newer PR playbook to develop stronger product coverage.
Sharon Barclay, a top PR advisor to networking giant Cisco, has joined Grayling as senior VP in San Francisco.
Dave Nieland, a technology pro who most recently was executive VP at Weber Shandwick, has joined Big Valley Marketing, data-driven marketing PR shop in Santa Clara.
While consumers credit technology for improving their lives, many people worry about technology’s expanding presence, according to a Ketchum study. 'Techruptors" lead tech push-back with demands for tougher laws to protect privacy.
NCTA, the DC voice of the broadband and pay cable TV business, has added Saul Hernandez as VP-government relations.
Rowan Benecke, who exited Burson Cohn & Wolfe last month, has emerged as chief growth officer at Ruder Finn.
Michael Ann Thomas, senior VP/global technology chair at APCO Worldwide, will join BCW on Sept. 10 as executive VP-global technology solutions. She takes over for Rowan Benecke.
Omnicom has acquired Credera, the Dallas-based management and technology consultant that has more than 300 staffers and $80M in annual revenues.
Artificial Intelligence has become a hot topic in recent years, but a recent FleishmanHillard report suggests that many still lack a full understanding of what AI is and are looking to experts to educate them on the technology and the role it plays in society. (2 reader comments)
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