It’s Time For the Tech Industry to Take Crises Seriously
Tue, Jan. 5, 2021
By Curtis Sparrer
Tech companies like Twitter and Facebook have long been reluctant to apologize when they screw up. Can we expect this to change in a post-Trump era?
| Category: Technology PR | Return to Latest News |
Tech companies like Twitter and Facebook have long been reluctant to apologize when they screw up. Can we expect this to change in a post-Trump era?
Larry Yu, who did a nearly five-year stint as Facebook’s director of corporate communications, has joined Brunswick in San Francisco as a partner focused on technology clients and issues.
With podcasting set to continue its growth in the coming year, here's some advice on how public relations agencies, marketing firms and their clients can navigate this rapidly changing medium.
Technology and its impact on all aspects of society will be a key priority for the new Biden Administration and the Congress.
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| One in eight of the world’s population have some form of disability and every day content is published that’s inaccessible to many. As communicators, we have a moral duty to change this. |
With the pandemic driving an exponential growth in technology adoption, companies need to stay on top of what’s next in an ever-changing tech reset. Ruder Finn developed the TechLab to help companies identify and pilot new technologies for smarter engagement.
Two members of the PAN Communications leadership team offer insights into what’s changed and what’s stayed the same when it comes to pitching in their respective markets during the COVID-19 crisis.
How technology leaders can join forces to move society forward and support the greater good during the COVID-19 crisis.
Understanding what audiences need is a critical skill in telling a compelling story.
Despite a global pandemic and economic crisis, there were a number of technology sectors that actually saw increased investment in 2020.
How a well-executed media relations campaign can increase the valuation of venture-capital backed tech startups.
How corporate blogging is making a comeback.
Why now’s the time to explore data-driven storytelling.
How technology brands can find and define their own compelling story.
Why your unique selling proposition should be the crown jewel of all your PR and marketing campaigns.
How B2B marketing can broaden its horizons by adopting a more consumer-facing approach.
Ruder Finn has signed a $1.4M “master procurement agreement” with Huawei Technologies USA to provide communications services to the Texas-based unit of the sanctioned Chinese telecom giant.
Huawei Technologies has renewed its PR contract with Racepoint Global for another year effective Nov. 1. Budget is capped at about $2M.
Riki Parikh, group manager of corporate communications at LinkedIn, has joined Facebook’s policy communications shop.
Finnish telecom giant Nokia has recruited the State Dept’s Grace Koh for its US government relations department.
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