The Inside News of PR & Marketing Communications

Last Updated: Mon., Dec. 10, 2018 @ 4:45 pm

Category: Technology PRReturn to Latest News

Symantec Snatches Saia

Fri, Nov. 30, 2018

By Steve Barnes

Justin SaiaSymantec, the $5B cybersecurity company, has hired Justin Saia as VP- corporate communications. He joins Symantec from strategic consulting and communications firm Matrix, where he was chief operating officer.

Internet Bill of Rights: What it Means for the Tech World

Thu, Nov. 29, 2018

By Bo Park

Bo ParkWhen it comes to reconciling free markets, technological innovation and personal digital privacy, it’s clear that Wall Street, Silicon Valley and Capitol Hill have a long way to go. For PR practitioners, it can be a rocky and sometimes challenging landscape to navigate. One thing we can agree on is the need for more transparency among all parties. (1 reader comment)

Tech PR and SMEs: Collaborate or Collide

Tue, Nov. 27, 2018

By Dan Garza

Dan GarzaTech PR pros and subject matter experts and work well together, but cooperation often fails when one party often doesn’t know the role the other is supposed to play.

Communicating Growth Demands Multiple Channels

Mon, Nov. 26, 2018

By Adam Cormier

Adam CormierSustaining growth marketing success can be achieved with an integrated approach that weaves a story across a mix of earned, owned and paid channels.

Communications in the Fourth Industrial Revolution

Wed, Nov. 21, 2018

By Sanjay Nair

Sanjay NairLeaders in the technology sector must address data privacy concerns and be transparent and authentic in how they operate if they want to maintain trust and help consumers understand how emerging technologies are impacting society.

PR is Paramount for Tech’s Continued Growth

Tue, Nov. 20, 2018

By Nikki Parker

Nikki ParkerCommunications professionals working in the technology sector should understand how high-growth tech companies today work. Similarly, it’s important for communicators to educate tech leaders on how PR articulates their vision, elevates awareness and drives growth opportunities.

AI, Friend or Foe?

Mon, Nov. 19, 2018

By Sophie Scott

Sophie ScottCommunicators in the tech sector are uniquely positioned to contribute to the current debate surrounding artificial intelligence.

Communicating the Techeffect

Wed, Nov. 14, 2018

By Jodi Brooks

Jodi BrooksPR pros have a responsibility to understand the nuanced forces affecting today’s tech landscape, and to counsel clients on how to communicate effectively during this tech revolution.

Where Have All the Tech Storytellers Gone?

Tue, Nov. 13, 2018

By Kathryn Walker

Kathryn WalkerToday’s new breed of technology companies have returned to the dot.com era’s approaches to outreach, challenging tech communicators’ relationships with the media as well as our clients. PR pros can use this opportunity to serve as educators, bringing back the stories that place trust and reputation behind our clients’ products and establishing human connections as a goal for our profession.

Every Company is a Tech Company

Mon, Nov. 12, 2018

By Larry Weber

Larry WeberCompanies should embrace the technology imperative in every aspect of their business to propel their brands forward and elevate customer experiences.

Nov. Issue Targets Tech PR

Fri, Nov. 9, 2018

By John O'Dwyer

O'Dwyer's November '19 Technology PR MagazineOur annual issue on technology PR features articles from leading thought leaders in the field, plus profiles of 33 firms with expertise in this specialty.

Next up is sports and entertaiment PR in December. Contact magazine editor Jon Gingerich, jon@odwyerpr.com, to get in the issue. (1 reader comment)

Tech Pro Barclay Joins Grayling

Wed, Oct. 17, 2018

By Steve Barnes

Sharon BarclaySharon Barclay, a top PR advisor to networking giant Cisco, has joined Grayling as senior VP in San Francisco.

Nieland Finds New Home in Big Valley

Mon, Oct. 8, 2018

By Kevin McCauley

Dave NielandDave Nieland, a technology pro who most recently was executive VP at Weber Shandwick, has joined Big Valley Marketing, data-driven marketing PR shop in Santa Clara.

Consumers Fret Over Expanding Role of Tech

Tue, Oct. 2, 2018

By Steve Barnes

KetchumWhile consumers credit technology for improving their lives, many people worry about technology’s expanding presence, according to a Ketchum study. 'Techruptors" lead tech push-back with demands for tougher laws to protect privacy.

 

Hernandez Heads for NCTA

Fri, Sep. 21, 2018

By Kevin McCauley

Saul HernandezNCTA, the DC voice of the broadband and pay cable TV business, has added Saul Hernandez as VP-government relations.

Benecke Guides Growth at RF

Mon, Sep. 17, 2018

By Kevin McCauley

Rowan beneckeRowan Benecke, who exited Burson Cohn & Wolfe last month, has emerged as chief growth officer at Ruder Finn.

APCO’s Tech Chair Thomas Shifts to BCW

Thu, Sep. 6, 2018

By Kevin McCauley

Michael Ann ThomasMichael Ann Thomas, senior VP/global technology chair at APCO Worldwide, will join BCW on Sept. 10 as executive VP-global technology solutions. She takes over for Rowan Benecke.

Omnicom Acquires Consultant Credera

Fri, Aug. 3, 2018

By Kevin McCauley

Lujke TaylorOmnicom has acquired Credera, the Dallas-based management and technology consultant that has more than 300 staffers and $80M in annual revenues.

Consumers Apprehensive About AI

Fri, Jul. 20, 2018

By Jon Gingerich

AIArtificial Intelligence has become a hot topic in recent years, but a recent FleishmanHillard report suggests that many still lack a full understanding of what AI is and are looking to experts to educate them on the technology and the role it plays in society. (2 reader comments)