PR & Marketing Communications News

Last Updated: Tue., Sep. 29, 2020 @ 5:00 pm

Category: Technology PRReturn to Latest News

Taking on Tech Overload

Mon, Sep. 21, 2020

By Joseph Giumarra

Joseph GiumarraDespite the popular opinion that technology is making us more productive, it’s just as likely to cause us paralysis at critical moments—especially for those of us in public relations. How can we work the technology to ensure that the technology isn’t working us? 

The Future of PR After COVID-19

Fri, Sep. 18, 2020

By Cole McKeon

Cole McKeonThose who embraced innovation prior to 2020 hit the ground running during the pandemic. For those who didn't, it's time to hurry up and catch up before the train of progress gets too far ahead.

 

Tech Communicators Prove Digital Marketing’s Value

Wed, Jul. 29, 2020

By Jon Gingerich

ARPRAn overwhelming percentage of tech marketers said they’ve been able to illustrate the success of their digital marketing efforts to executives throughout the COVID-19 pandemic, according to a report that sought to uncover where digital marketing efforts are headed next year and beyond.

Telling the Story About 5G

Fri, Jul. 24, 2020

By Steve Barnes

MerrittA new guide from Merritt Group says PR professionals need to retool their strategies if they are looking to effectively communicate the business value of 5G.

UAE Blasts Off to Mars With FleishmanHillard

Wed, Jul. 1, 2020

By Kevin McCauley

UAE SpaceFleishmanHillard is pitching the media about the space program of the United Arab Emirates, specifically its mission to Mars slated for this month.

Tech PR in Times of Uncertainty

Thu, Jun. 11, 2020

By Katie Creaser

Katie CreaserTips for reevaluating tech PR strategies over the next quarter as we emerge from the pandemic.

Booz Allen's Kopack Moves to Crosby

Wed, May 13, 2020

By Kevin McCauley

Justyn KopackJustyn Kopack, a senior lead technologist at Booz Allen Hamilton consulting firm has moved to Crosby Marketing Communications. 

Tech Gains Ground Amid Challenging Times

Thu, Apr. 23, 2020

By Jon Gingerich

PR firmsO’Dwyer’s interviewed executives at the top PR agencies representing the technology sector to find out what factors contributed to their success this year and what the future holds as an industry known for innovation faces disruption on a global scale.

Rooney Runs PR for Recycling Breakthough

Thu, Apr. 9, 2020

By Kevin McCauley

CarbiosRooney Partners runs US PR for Carbios, the French company that has developed a process for converting plastic waste into new bottles within hours.

Osmond Takes Racepoint President Post

Mon, Apr. 6, 2020

By Kevin McCauley

Bob OsmundRacepoint CEO Larry Weber has hired PR veteran Bob Osmond to serve as president of the independent tech-oriented shop.

PR Challenges for Tech Startups

Tue, Nov. 26, 2019

By Bob Geller

Bob GellerApplying the right strategies and tactics for your tech PR programs depends, in large part, on knowing how to utilize different approaches depending on the company in question. Namely, whether it’s a newer venture or a well-known, established brand.

Breaking Through the Clutter

Fri, Nov. 22, 2019

By Brian Sinderson

Brian SindersonGenerating marketing insights begins with engaging the right audiences with the right story.

AI in PR: Liberty from the Shackles of the Mundane

Wed, Nov. 20, 2019

By Heather Kernahan

Heather KernahanFor years, tech trend mavens and workplace futurologists have been throwing predictions about AI around like confetti at a wedding. AI is going to do X, machine learning will reshape Y. Wrapped up in this have been fears regarding mass layoffs amid gloomy prognostications of careers automated to extinction. But are these worries warranted?

Top Strategies for Tech Startups

Tue, Nov. 19, 2019

By Cindi Goodsell

Cindi GoodsellIn order to increase visibility among key audiences and maximize ROI, technology startups require a comprehensive PR strategy that adequately communicates the company’s story and success.