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Last Updated: Fri., Jul. 1, 2022 @ 1:33 pm

Category: Technology PRReturn to Latest News

Tech People: It's Time to Stop Partying Like It's 1999

Tue, May 17, 2022

By Sabrina Guttman

Sabrina GuttmanThe parallels between tech's boom years in the late 1990s and today are undeniable. As the tech market seems to be heading toward another correction, learning from those parallels could help communicators negotiate a bear market.

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How PR Can Boost Sales for SaaS Companies

Wed, May 4, 2022

By Matt Caiola

Matt CaiolaBecause the products and services of SaaS companies are sold online, those companies need to take an apporach that goes beyond such traditional marketing methods as print and television ads to reach and engage their target audience.

Deep Space Coalition Blasts Off

Thu, Jan. 20, 2022

By Kevin McCauley

Deep SpaceThe Coalition for Deep Space Exploration has registered to lobby Washington in support of its mission for a long-term, sustainable direction for the nation’s space investments.

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Teneo Recruits Tech Pro Ribot

Tue, Jan. 4, 2022

By Kevin McCauley

Sue RibotTeneo has named technology heavyweight Sue Ribot senior managing director in its Washington office.

Is Yours an Internal Blog Culture?

Tue, Nov. 30, 2021

By Dan Garza

Dan GarzaHow PR pros in the tech marketing world can bypass overt marketing and sales talk and craft quality, editorially-acceptable blogs and byline articles.

How Cyberattacks Target Stakeholders

Tue, Nov. 23, 2021

By Josh Chodor, Meredith Griffanti, Evan Roberts

Josh Chodor, Meredith Griffanti & Evan RobertsRansomware attacks are an omnipresent risk in today’s business climate. As businesses have enhanced their crisis communications playbooks and deepened their sophistication in response to this growing threat, cyber actors are constantly evolving their tactics, requiring organizations to similarly adjust their ransomware communications efforts.

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Moving Past Disruption to Builder Brands

Mon, Nov. 22, 2021

By Tom Faust

Tom FaustAs uncertainty grows in the market, tech brands are shifting away from language that draws attention to their outsider status and are instead adopting profiles that provide a much-needed sense of stability and certainty.

Is Your Reputation Vulnerable?

Fri, Nov. 19, 2021

By Julie Karbo

Julie KarboHow to establish an effective process that protects your company from everyday threats as well as major disasters.

Thoughtful Working 2.0: The New Deal

Thu, Nov. 18, 2021

By Heather Kernahan

Heather KernahanThe technology sector needs to come to grips with the current changes shaping the labor force in our post-COVID landscape and recognize how professionals’ new views of work can help businesses grow and succeed in the future.

Getting Over Social Media

Thu, Nov. 11, 2021

By Edward M. Yang

Edward YangSocial media is a waste of time for reaching and engaging followers. Here are some of the platforms you should be paying attention to instead.