PR & Marketing Communications News

Last Updated: Sat., Dec. 14, 2019 @ 4:34 pm

Category: Technology PRReturn to Latest News

PR Challenges for Tech Startups

Tue, Nov. 26, 2019

By Bob Geller

Bob GellerApplying the right strategies and tactics for your tech PR programs depends, in large part, on knowing how to utilize different approaches depending on the company in question. Namely, whether it’s a newer venture or a well-known, established brand.

Breaking Through the Clutter

Fri, Nov. 22, 2019

By Brian Sinderson

Brian SindersonGenerating marketing insights begins with engaging the right audiences with the right story.

AI in PR: Liberty from the Shackles of the Mundane

Wed, Nov. 20, 2019

By Heather Kernahan

Heather KernahanFor years, tech trend mavens and workplace futurologists have been throwing predictions about AI around like confetti at a wedding. AI is going to do X, machine learning will reshape Y. Wrapped up in this have been fears regarding mass layoffs amid gloomy prognostications of careers automated to extinction. But are these worries warranted?

Top Strategies for Tech Startups

Tue, Nov. 19, 2019

By Cindi Goodsell

Cindi GoodsellIn order to increase visibility among key audiences and maximize ROI, technology startups require a comprehensive PR strategy that adequately communicates the company’s story and success.

Rubenstein's Resnicoff Switches to BerlinRosen

Fri, Nov. 15, 2019

By Kevin McCauley

Heather ResnicoffBerlinRosen has recruited Heather Resnicoff for the senior VP-technology & innovation slot. She joins from Rubenstein Communications, where she spent more than eight years advising fintech, martech, entertainment and automotive clients.

Content’s Evolving Role in Tech

Fri, Nov. 15, 2019

By Courtney Stack

Courtney StackBrand storytelling and content marketing strategy development are essential parts of any successful technology brand’s communications plan, and PR professionals play a critical role in helping their clients adapt and grow in this new era.

Investor Presentation Fundamentals

Wed, Nov. 13, 2019

By Tim Johnson

Tim JohnsonTips for how startups can deliver the kind of presentation that grabs investors’ attention. (1 reader comment)

Three Tech Trends for 2020

Tue, Nov. 12, 2019

By Robin Kim

Robin KimWhy immersive social platforms, storytelling engineers and an evolving model for media trust are now taking the stage as the top trends to shake up the technology world in 2020 and beyond.

Claiming PR's Seat at the Table

Mon, Nov. 11, 2019

By Brendon O'Donovan

Brendon O’DonovanPR technology offers valuable audience data and insights for marketers and advertisers, allowing communicators the ability to provide a more integrated communications strategy that can be applied to earned and owned media audiences and then retargeted for paid media campaigns.

‘Legacy,’ the Dirtiest Word in Tech

Fri, Nov. 8, 2019

By Curtis Sparrer

Curtis SparrerToo many entrepreneurs make missteps when talking about their business, often using words and phrases that have the effect of making their company sound more status quo than innovative. One term in particular has become the ultimate tech company takedown, and it’s time we talk about it.

The ‘Lopsided’ State of Tech PR

Thu, Nov. 7, 2019

By Dan Garza

Dan GarzaTech companies are throwing unprecedented dollars at trade shows as a way to conduct PR, curry favor with prospective customers and grab as many sales leads as possible. But what about other stakeholders? Are you effectively telling them about how important your company and technology is to keep your stock value healthy?

Nov. Technology PR Update

Tue, Nov. 5, 2019

By John O'Dwyer

O'Dwyer's November '19 Technology PR MagazineOur annual technology PR issue features profiles of 36 firms, advice and strategy from leading thought leaders and O'Dwyer's exclusive ranking of the top tech PR firms by net fee income.

Hill+Knowlton Adds Tech Savvy Derryberry

Wed, Oct. 23, 2019

By Steve Barnes

John DerryberryJohn Derryberry, who helped build Edelman into a Silicon Valley powerhouse, has joined Hill+Knowlton Strategies as managing director of the US technology group.

 

Amazon Alum Berman Joins Live Person

Tue, Oct. 22, 2019

By Steve Barnes

Craig BermanCraig Berman, who was VP-global communications at Amazon, has joined AI-powered conversational platform LivePerson, Inc. as senior VP, global communications.

Clyne Exits MWWPR for BlackBerry

Mon, Oct. 7, 2019

By Kevin McCauley

Karen ClyneKaren Clyne, who was executive VP/technology practice leader/western region general manager at MWWPR, has moved to BlackBerry as global head of communications.

Pforzheimer Soars Into the Cloud

Tue, Sep. 3, 2019

By Kevin McCauley

Harry PforzheimerHarry Pforzheimer, one-time global leader of Edelman’s global technology offering, is now VP-international marketing & communications at CloudMinds Technology.

Bateman's Mussante Takes Hoffman NA Post

Wed, Aug. 21, 2019

By Kevin McCauley

Syreeta MussanteSyreeta Mussante, who was executive VP at Bateman Group, will be the new North America managing director of The Hoffman Agency on Sept. 3.

Lean Factor Lands 5G Research Group

Tue, Jun. 25, 2019

By Kevin McCauley

5TonicLean Factor has won the competitive pitch for 5Tonic, which is committed to a global open environment to promote research and projects related to the development of 5G technologies.