PR Firm News: LaVoie Launches Integrated Platform, Revamped Site
Thu, May 7, 2026
By Steve Barnes
LaVoie Strategic Communications Group launches an integrated market platform and redesigned website meant to reflect the agency’s evolving role advising healthcare, life sciences and government organizations... Highwire publishes “Passing the Torch: A Framework for CEO Transition Communication for Professional Services Businesses"... Auris, a communications lab backed by a strategic investment from Helios & Partners, launches.
Why CEOs need their CFOs and CCOs on the same page.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
FTI Consulting chalked up a 9.5 percent rise in Q1 revenues to $983.3M, powered by gains in its PR, corporate finance and technology segments.
UpSpring, a PR, marketing and growth partner for brands across the built environment, launches its AI Authority Audit—a tool designed to help architecture firms, interior design studios, and product manufacturers....Signal AI forms a strategic partnership through which Dow Jones Factiva will integrate its news and business content into Signal AI’s reputation management platform.... S2B Group, an AI-native company that works with food, beverage, nutrition, health and wellness brands, and SaaS platform BrandRank.AI launch the Food & Beverage Answer Economy Index. 
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
AI will change most industries, but given the uniquely human nature of comms, it will affect our field a little differently than others.
Amentum, which supports clients through such services as like nuclear waste cleanup, weapon systems support, cyber security and IT, appoints Joseph DeNardi as SVP and head of investor relations... PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, elects Elizabeth Edwards as president for 2026... ID.me, a platform that allows people to securely prove their identity online, brings on Gary Sun as CMO.
Mike Sacks returns to MikeWorldWide, where he started his career 20 years ago, as managing director, corporate reputation.
The London office of Burson Group has retained Finn Partners’ New York office to strengthen the visibility of Ras Al Khaimah, which is one of the United Arab Emirates.
Highwire launches AcroAI, an agentic AI platform... FGS Global introduces a new brand identity... Coyne Public Relations puts an inclusive spin on Take Your Child to Work Day with its new “Take Your VIP to Work Day”... Marino SVP Jordan Isenstadt is elected to the board of directors of the National Cannabis Industry Association.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
X recently suspended my account for “violating our rules against inauthentic behaviors.” That was the entirety of the explanation. X cited no specific post, identified no pattern of misconduct and offered no definition of what, precisely, it considered inauthentic about my activity. 
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Cortney Stapleton, Chief Strategy & Business Officer at Highwire PR and former CEO of The Bliss Group, joins Taking the Lead to share the leadership philosophies that have shaped her career.
For decades, visibility has been a game the largest brands have won by default. Today, as AI search increasingly serves as the Internet’s front door, those rules of discovery are being rewritten, presenting a rare and significant opportunity for communications professionals.
