PR & Marketing Communications News

Last Updated: Fri., Aug. 7, 2020 @ 5:40 pm

Category: Technology PRReturn to Latest News

Claiming PR's Seat at the Table

Mon, Nov. 11, 2019

By Brendon O'Donovan

Brendon O’DonovanPR technology offers valuable audience data and insights for marketers and advertisers, allowing communicators the ability to provide a more integrated communications strategy that can be applied to earned and owned media audiences and then retargeted for paid media campaigns.

‘Legacy,’ the Dirtiest Word in Tech

Fri, Nov. 8, 2019

By Curtis Sparrer

Curtis SparrerToo many entrepreneurs make missteps when talking about their business, often using words and phrases that have the effect of making their company sound more status quo than innovative. One term in particular has become the ultimate tech company takedown, and it’s time we talk about it.

The ‘Lopsided’ State of Tech PR

Thu, Nov. 7, 2019

By Dan Garza

Dan GarzaTech companies are throwing unprecedented dollars at trade shows as a way to conduct PR, curry favor with prospective customers and grab as many sales leads as possible. But what about other stakeholders? Are you effectively telling them about how important your company and technology is to keep your stock value healthy?

Nov. Technology PR Update

Tue, Nov. 5, 2019

By John O'Dwyer

O'Dwyer's November '19 Technology PR MagazineOur annual technology PR issue features profiles of 36 firms, advice and strategy from leading thought leaders and O'Dwyer's exclusive ranking of the top tech PR firms by net fee income.

Hill+Knowlton Adds Tech Savvy Derryberry

Wed, Oct. 23, 2019

By Steve Barnes

John DerryberryJohn Derryberry, who helped build Edelman into a Silicon Valley powerhouse, has joined Hill+Knowlton Strategies as managing director of the US technology group.


Amazon Alum Berman Joins Live Person

Tue, Oct. 22, 2019

By Steve Barnes

Craig BermanCraig Berman, who was VP-global communications at Amazon, has joined AI-powered conversational platform LivePerson, Inc. as senior VP, global communications.

Clyne Exits MWWPR for BlackBerry

Mon, Oct. 7, 2019

By Kevin McCauley

Karen ClyneKaren Clyne, who was executive VP/technology practice leader/western region general manager at MWWPR, has moved to BlackBerry as global head of communications.

Pforzheimer Soars Into the Cloud

Tue, Sep. 3, 2019

By Kevin McCauley

Harry PforzheimerHarry Pforzheimer, one-time global leader of Edelman’s global technology offering, is now VP-international marketing & communications at CloudMinds Technology.

Bateman's Mussante Takes Hoffman NA Post

Wed, Aug. 21, 2019

By Kevin McCauley

Syreeta MussanteSyreeta Mussante, who was executive VP at Bateman Group, will be the new North America managing director of The Hoffman Agency on Sept. 3.

Lean Factor Lands 5G Research Group

Tue, Jun. 25, 2019

By Kevin McCauley

5TonicLean Factor has won the competitive pitch for 5Tonic, which is committed to a global open environment to promote research and projects related to the development of 5G technologies.

PR Thrives Amid Tech's Wide Net for Innovation

Mon, May 20, 2019

By Jon Gingerich

O'Dwyer's May '19 PR Firm Rankings MagazineThe historic disruption affecting today’s tech sector has resulted in a number of unlikely alliances in recent years, as a host of traditionally non-tech companies enter into a thriving market that shows no signs of slowing down. It’s also presented untold demand and opportunities for the communicators working within this landscape.

Press Coverage Drives Tech Brand Visibility

Mon, May 6, 2019

By Jon Gingerich

Tech visibilityIncoming web traffic from media coverage of a technology brand outperforms traffic from other sources, according to a recent ARPR report.

What to do When You Can’t Believe Your Eyes

Mon, May 6, 2019

By Christine Barney

Christine BarneyClever editing, misleading titles and manufactured images are making it easier to deceive and manipulate stakeholders. Here’s what communicators can do to combat this truth decay.

Weber Shandwick's Reddy Heads for Big Valley

Mon, May 6, 2019

By Kevin McCauley

Dave ReddyDave Reddy, who was executive VP-earned media strategy at Weber Shandwick, has joined Big Valley Marketing of San Jose to lead its media and influencer practice.

Weber Shandwick Adds Tech EVPs in SF

Mon, Apr. 8, 2019

By Kevin McCauley

Annemiek HamelinckWeber Shandwick unveils hiring of technology pros Annemiek Hamelinck and Gareth Williams as executive VPs in San Francisco.

Xerox Snags IBM Vet Squeo

Fri, Mar. 29, 2019

By Steve Barnes

Anne Marie SqueoXerox hires IBM Watson communicator Anne Marie Squeo to senior VP- chief communications and brand officer, a new post.

PR Pros Express Mixed Feelings About Tech’s Future

Fri, Mar. 29, 2019

By Jon Gingerich

techMost communicators believe technology will boost engagement among consumers in the future, but also worry that this engagement could be driven by misinformation, leading to a society that’s even more polarized than it is today, according to the latest USC Annenberg Center for Public Relations Global Communications Report. (1 reader comment)

Weber Shandwick Cracks Code of Intelligent Tech

Thu, Mar. 21, 2019

By Steve Barnes

weberA new interactive study guide from Weber Shandwick attempts to crack the code of intelligent technology for people working in the communications industry.

Communications During Socioeconomic Change

Tue, Feb. 26, 2019

By Samantha Stark

Samantha Stark“The Metaspace Economy” is the next fundamental global economic transformation that will require PR people to develop a brand new way of thinking. (1 reader comment)

Lubman Deposits PR Savvy with Softbank

Fri, Feb. 1, 2019

By Kevin McCauley

Sarah LubmanSarah Lubman, former Brunswick Group partner and Wall Street Journal reporter, is joining Japanese telecommunications giant Softbank Group Corp. on Feb. 11 as partner, corporate communications.