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Last Updated: Fri., Aug. 12, 2022 @ 5:15 pm

Category: Technology PRReturn to Latest News

Overcoming the Net Zero Carbon Communications Gap

Wed, Nov. 10, 2021

By Alex Wittner

Alex WittnerAchieving net-zero emissions is a goal for many organizations, but it can feel out of reach. Here’s how companies overcome shareholder criticism while doing what’s best for the environment.

How to Be Useful to Journalists

Mon, Nov. 8, 2021

By Curtis Sparrer

Curtis SparrerTips for breaking through with reporters and establishing effective media relations outreach practices that build your media portfolio and land press coverage.


Luminate Backs FB Whistleblower's European Tour

Mon, Oct. 25, 2021

By Kevin McCauley

Pierre OmidyarLuminate, which was launched by eBay founder & billionaire Pierre Omidyar, is providing press and government relations support for Facebook whistleblower Frances Haugen as she tours Europe to pitch the need to curb Facebook.


The Metaverse: Potential and Risks

Mon, Oct. 25, 2021

By Jane Genova

Jane GenovaMany clients and customers are now demanding more information and perspective about the metaverse—which means communicators must be up to date on its possibilities and risks.


Electrify America Plugs Into Waxman Strategies

Mon, Jul. 26, 2021

By Kevin McCauley

Electrify AmericaWaxman Strategies, the firm of former California Congressman Henry Waxman, has signed on to provide DC outreach for Electrify America, the nation's No. 1 operator of charging stations.

Salesforce's Ciarallo Likes Toast

Mon, Jul. 26, 2021

By Kevin McCauley

Joe CiaralloJoe Ciarallo, who was VP-communications at Salesforce, has joined Toast as VP-communications & PR.

Muskís SNL Dogecoin Skit Is Messy Damage Control

Tue, May 11, 2021

By Curtis Sparrer

Curtis SparrerElon Musk, who jettisoned his company's PR department last year, tried to do a little damage control of his own on the May 8 "Saturday Night Live," but the results leave something to be desired.

Tech Firms Ride Out a Tough 2020

Thu, Apr. 22, 2021

By Steve Barnes

LogoThe tech PR market took a small hit during the pandemic year, but there were plenty of bright spots in the midst of a taxing situation.

Brunswick Group Adds Facebook Alum Yu

Mon, Jan. 4, 2021

By Kevin McCauley

Larry YuLarry Yu, who did a nearly five-year stint as Facebook’s director of corporate communications, has joined Brunswick in San Francisco as a partner focused on technology clients and issues.

Podcasting in 2021

Mon, Dec. 28, 2020

By Jane Genova

Jane GenovaWith podcasting set to continue its growth in the coming year, here's some advice on how public relations agencies, marketing firms and their clients can navigate this rapidly changing medium.