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20 Park Plaza, Suite 801,
Employees: 20. Founded: 2005.
BackBay Communications is an integrated public relations, content development and digital marketing firm focused on the financial services sector. BackBay specializes in private equity and venture capital, asset management, fintech, and impact investing. With offices in Boston and London, BackBay serves companies in North America, Europe, and elsewhere, leveraging global partners.
BackBay takes a brand-centric, content-driven approach to developing and executing integrated communications programs for financial services firms including marketing strategy, content development, media relations, brand research and message development, creative design and multi-channel distribution of company news and perspectives to build brand awareness, credibility and drive new business for our clients.
Solely focused on financial services since its founding in 2005, BackBay has unparalleled industry expertise and strong relationships with the business and financial media. At BackBay, every client account is staffed with senior team members dedicated to providing clients a high-touch, results-oriented experience.
BackBay was recently ranked #1 in Boston for financial services PR by O'Dwyer's for the fifth year in a row and was recognized as Communications Firm of the Year by M&A Advisor. BackBay also consistently ranks as a top 10 global PR Agency in The Deal's private equity league tables.
Bill Haynes, founder & CEO
14-16 Great Chapel St., London, UK W1F 8FL
+44 (0) 203-475-7552; [email protected]
Bay Bridge Ventures
Big Path Capital
CORE Industrial Partners
Developing World Markets
Fiduciary Trust Company
Future Energy Ventures
IMPACT Community Capital
Karen Clark & Company
Main Street Capital
Meketa Investment Group
North Sky Capital
Ridgemont Equity Partners
SK Capital Partners
Thompson Street Capital Partners
BackBay Communications in the news with O'Dwyer's:
On the Move: Omnicom Names Medialink's Saxton CMO
Tue., Oct. 25, 2022...succeed in a transformed consumer world," said Omincom Group president and COO Daryl Simm.
BackBay Communications tabs agency vice president George Spencer to lead its impact investing & ESG team,...
With Growth Comes New Challenges
Tue., Aug. 9, 2022...at the MO CEO Summit in Portland, Oregon, which was presented by Big Path Capital in partnership with BackBay Communications . “We are a mission with a company.”
That pithy proclamation came from the chief executive...
On the Move: Relevance International Names Lanzaro CFO
Mon., Apr. 11, 2022...have added a talented professional to strengthen our financial and HR operations.
Fred Baldassaro, George Spenser
BackBay Communications brings on Fred Baldassaro and George Spencer as vice presidents. Baldassaro, who joins the...
How to Find the Right PR Firm
Thu., May 6, 2021...you’re likely to enjoy a successful long-term relationship.
Bill Haynes is Founder and CEO of BackBay Communications ....
Financial Firms Thrive Amid Chaotic Year
Mon., May 3, 2021...markets, even though they’ve been around for decades.”
BackBay goes the extra mile
Fintech PR specialists BackBay Communications accounted for more than $4 million in net fees last year to take the...
Accounts in Transit: Reevemark Signs Up HC2 Holdings
Fri., Apr. 2, 2021...The account is by Paul Caminiti, Renee Soto, Pam Greene, Luc Herbowy and Justin New.
BackBay Communications is named U.S. agency of record for HAWK:AI, which offers real-time transaction screening and...
MergerMarket Crowns Finsbury Deal King
Wed., Jul. 15, 2020...hit every firm in the global and U.S. top 10, with the exception of BackBay Communications , which was up from 21 deals to 27 globally and from 20 to 24...
Tue., Jun. 9, 2020...there are doors. Which door will you open?
Bill Haynes is founder and CEO of BackBay Communications ....
Content Rules at Fintech Companies
Fri., May 10, 2019...content marketing.
That’s the verdict of “First the Content, Then Domination,” a new study from BackBay Communications . According to the study, an overwhelming 96 percent of the top 100 fintech companies...
The Growing Case for Content
Fri., Aug. 17, 2018...
In a Q&A discussion, BackBay Communications Head of Content Ken MacFadyen discussed the catalysts driving content-marketing strategies in financial services.
People on the Move
Wed., Jul. 18, 2018...
BackBay Communications has brought on former Money Magazine deputy editor Paul Lim as VP. Lim will lead BackBay’s asset and wealth...
Private Equity Firms Step Up PR Efforts
Fri., Jul. 13, 2018...when it comes to their external communications efforts, according to a report released by BackBay Communications . It finds that PE firms are increasingly using thought leadership to jockey for position...
Accounts in Transit
Wed., Feb. 21, 2018...
BackBay Communications has been selected by private equity and venture capital firm SuperReturn as media partner for its annual...
Accounts in Transit
Wed., Feb. 7, 2018...real estate consultancy Knight Frank Middle East, which is working with Atlantis on the project.
BackBay Communications has been selected as PR agency for the second annual impact investing conference being sponsored...
News of Firms
Wed., Jan. 24, 2018...to a media crisis, minimizing its duration and impact on the business and the brand.”
BackBay Communications will return as a sponsor of the annual Venture Capital & Private Equity Conference, a...
'Strong Brand' is Vital for PE Firms
Fri., Oct. 13, 2017...fundraising, deal sourcing and recruiting. That’s the conclusion reached by a new study from BackBay Communications and PitchBook, a capital markets financial data and software company.
The study asked 45 private...
BackBay Handles Economist Event
Wed., Jun. 14, 2017... BackBay Communications is handling tomorrow's Impact Investing conference sponsored The Economist at London's Glaziers Hall.
ACG Boston Selects BackBay for DealFest Northeast
Thu., May 18, 2017...in New England helping middle-market M&A professionals build and maintain trusted networks, has named BackBay Communications as its marketing and PR agency partner.
First project on tap is the organization’s signature...
PR Industry Makes the Most of Big Changes
Wed., May 3, 2017...Vested (#74, $3.5 million), Fish Consulting (#78, $3.1 million), Intrepid Agency (#80, $3 million), BackBay Communications (#81, $2.8 million), IW Group (#84, $2.6 million), Lavidge (#97, $1.9 million), ARPR (#104,...
BackBay Names Dowd COO
Fri., Mar. 3, 2017... BackBay Communications , which focuses on the financial sector, has promoted Jen Dowd to chief operating officer. ...
Bluefin Banks on BackBay
Tue., Feb. 21, 2017...Fintech specialist BackBay Communications has been named agency of record for Bluefin payment systems, the leading provider of...