BackBay Communications

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20 Park Plaza, Suite 801, Boston, MA 02116

617/391-0790

Financial services.

Employees: 20. Founded: 2005.

Agency Statement:

BackBay Communications is an integrated public relations, content development and digital marketing firm focused on the financial services sector. BackBay specializes in private equity and venture capital, asset management, fintech, and impact investing. With offices in Boston and London, BackBay serves companies in North America, Europe, and elsewhere, leveraging global partners.

BackBay takes a brand-centric, content-driven approach to developing and executing integrated communications programs for financial services firms including marketing strategy, content development, media relations, brand research and message development, creative design and multi-channel distribution of company news and perspectives to build brand awareness, credibility and drive new business for our clients.

Solely focused on financial services since its founding in 2005, BackBay has unparalleled industry expertise and strong relationships with the business and financial media. At BackBay, every client account is staffed with senior team members dedicated to providing clients a high-touch, results-oriented experience.

BackBay was recently ranked #1 in Boston for financial services PR by O'Dwyer's for the fifth year in a row and was recognized as Communications Firm of the Year by M&A Advisor. BackBay also consistently ranks as a top 10 global PR Agency in The Deal's private equity league tables.

Bill Haynes, founder & CEO

14-16 Great Chapel St., London, UK W1F 8FL
+44 (0) 203-475-7552; [email protected]
Stephen Fishleigh

Clients Include:

ACA Compliance
Adams Funds
Adenia Partners
Altimer Capital
Amount
Bay Bridge Ventures
Big Path Capital
Boston Partners
CenterOak Partners
Chatham Capital
Clearview Capital
CORE Industrial Partners
CRISIL
Developing World Markets
dLocal
Fiduciary Trust Company
Folium Capital
Future Energy Ventures
Goji Investments
Heartland Funds
IMPACT Community Capital
Karen Clark & Company
Main Street Capital
Meketa Investment Group
Millennium Trust
Monroe Capital
Monument Group
MyVest
North Sky Capital
NovaQuest Capital
Ridgemont Equity Partners
Riverside Company
SK Capital Partners
Stellus Capital
Temenos
Thompson Street Capital Partners
Vital Capital

BackBay Communications in the news with O'Dwyer's:

•	Accounts in Transit: French/West/Vaughan, CGPR Land Reima USA Tue., Jun. 14, 2022 ...CGPR have with our target audiences,” said Reima, Inc. head of North America Todd Starcevich. BackBay Communications lands US and Europe PR account of analytics company CRISIL, which is part of...

•

On the Move: Relevance International Names Lanzaro CFO

Mon., Apr. 11, 2022

...have added a talented professional to strengthen our financial and HR operations. Fred Baldassaro, George Spenser BackBay Communications brings on Fred Baldassaro and George Spencer as vice presidents. Baldassaro, who joins the...

•	As ESG Investing Grows, So Do Communications Needs Mon., Aug. 9, 2021 ... Bill Haynes When BackBay Communications first began working with asset managers focused on impact and ESG strategies in 2015,...

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BackBay Communications