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BackBay Communications

20 Park Plaza, Suite 1409, Boston, MA 02116

617/391-0790

[email protected]

www.BackBayCommunications.com

Financial Services. Professional Services. Private Equity. Fintech. Asset Management. Impact/ESG.

Employees: 33. Founded: 2005.

Agency Statement:

BackBay Communications is an integrated public relations, content development and digital marketing firm focused on the financial services sector. BackBay specializes in private equity and venture capital, asset management, fintech, and impact investing. With offices in Boston and London, BackBay serves companies in North America, Europe, and elsewhere, leveraging global partners.

BackBay takes a brand-centric, content-driven approach to developing and executing integrated communications programs for financial services firms including marketing strategy, content development, media relations, brand research and message development, creative design and multi-channel distribution of company news and perspectives to build brand awareness, credibility and drive new business for our clients.

Solely focused on financial services since its founding in 2005, BackBay has unparalleled industry expertise and strong relationships with the business and financial media. At BackBay, every client account is staffed with senior team members dedicated to providing clients a high-touch, results-oriented experience.

BackBay was recently ranked #1 in Boston for financial services PR by O'Dwyer's for the fifth year in a row and was recognized as Communications Firm of the Year by M&A Advisor. BackBay also consistently ranks as a top 10 global PR Agency in The Deal's private equity league tables.

Bill Haynes, founder & CEO

14-16 Great Chapel St., London, UK W1F 8FL
+44 (0) 203-475-7552; [email protected]
Stephen Fishleigh, managing director

Clients Include:

ACA Compliance
Adams Funds
Amount
Bay Bridge Ventures
Big Path Capital
Boston Partners
Bregal Sagemount
Center Creek Capital
CenterOak Partners
Chatham Capital
Clearview Capital
CORE Industrial Partners
CRISIL
Fiduciary Trust Company
Folium Capital
Future Energy Ventures
Gen II Fund Services
The GIIN
Goji Investments
Green Rock Energy Partners
Hazeltree
Heartland Funds
IMPACT Community Capital
Karen Clark & Company
Main Street Capital
Meketa Investment Group
MFS
Monroe Capital
Monument Group
MyVest
North Sky Capital
NovaQuest Capital
QUODD
SK Capital Partners
Stellus Capital
Temenos
Thompson Street Capital Partners
Viridi RNG
Vital Capital

BackBay Communications in the news with O'Dwyer's:

•	On the Move: Omnicom Names Medialink's Saxton CMO Tue., Oct. 25, 2022 ...succeed in a transformed consumer world," said Omincom Group president and COO Daryl Simm. George Spencer BackBay Communications tabs agency vice president George Spencer to lead its impact investing & ESG team,...

•	With Growth Comes New Challenges Tue., Aug. 9, 2022 ...at the MO CEO Summit in Portland, Oregon, which was presented by Big Path Capital in partnership with  BackBay Communications . “We are a mission with a company.” That pithy proclamation came from the chief executive...

•	Accounts in Transit: French/West/Vaughan, CGPR Land Reima USA Tue., Jun. 14, 2022 ...CGPR have with our target audiences,” said Reima, Inc. head of North America Todd Starcevich. BackBay Communications lands US and Europe PR account of analytics company CRISIL, which is part of...

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On the Move: Relevance International Names Lanzaro CFO Mon., Apr. 11, 2022 ...have added a talented professional to strengthen our financial and HR operations. Fred Baldassaro, George Spenser BackBay Communications brings on Fred Baldassaro and George Spencer as vice presidents. Baldassaro, who joins the...

•	As ESG Investing Grows, So Do Communications Needs Mon., Aug. 9, 2021 ... Bill Haynes When BackBay Communications first began working with asset managers focused on impact and ESG strategies in 2015,...

•	Accounts in Transit: BackBay Communications Guides Pathfinder Partners Thu., Jun. 10, 2021 ... BackBay Communications guides Pathfinder Partners, a San Diego-based private equity firm specializing in multifamily real estate investments....

•	How to Find the Right PR Firm Thu., May 6, 2021 ...you’re likely to enjoy a successful long-term relationship. *** Bill Haynes is Founder and CEO of BackBay Communications ....

•	Financial Firms Thrive Amid Chaotic Year Mon., May 3, 2021 ...markets, even though they’ve been around for decades.” BackBay goes the extra mile Fintech PR specialists BackBay Communications accounted for more than $4 million in net fees last year to take the...

•	Accounts in Transit: BackBay Signs Up Ocrolus Wed., Apr. 14, 2021 ... BackBay Communications is named agency of record for Ocrolus, an automation platform that analyzes financial documents...

•	Accounts in Transit: Reevemark Signs Up HC2 Holdings Fri., Apr. 2, 2021 ...The account is by Paul Caminiti, Renee Soto, Pam Greene, Luc Herbowy and Justin New. BackBay Communications is named U.S. agency of record for HAWK:AI,  which offers real-time transaction screening and...

•	On the Move: BackBay Communications Hires Media Strategist Mitchell Wed., Jan. 27, 2021 ... Donna Mitchell BackBay Communications hires Donna Mitchell as a media strategist in its asset and wealth management group....

•	Finding the Right Financial Services Agency Tue., Aug. 11, 2020 ...to collective strategy, teamwork, competence, desire and trust. *** Bill Haynes is Founder and CEO of BackBay Communications ....

•	MergerMarket Crowns Finsbury Deal King Wed., Jul. 15, 2020 ...hit every firm in the global and U.S. top 10, with the exception of BackBay Communications , which was up from 21 deals to 27 globally and from 20 to 24...

•	Opening Doors Tue., Jun. 9, 2020 ...there are doors. Which door will you open? *** Bill Haynes is founder and CEO of BackBay Communications ....

•	Accounts in Transit: BackBay Picks Up Foreside Thu., Apr. 16, 2020 ... BackBay Communications has been named agency of record for Foreside, which provides tech-enabled regulatory and compliance...

•	Accounts in Transit: BackBay Lands Vital Capital Thu., Apr. 2, 2020 ... BackBay Communications has been named agency for Vital Capital, an impact investor focused on companies in sub-Saharan...

•	On the Move: BackBay Communications Hires American Banker's Will Hernandez Wed., Jan. 8, 2020 ... Will Hernandez BackBay Communications has brought on former American Banker technology reporter Will Hernandez as a media strategist....

•	Accounts: BackBay Communications Wins IMPACT Community Capital Tue., Nov. 19, 2019 ... BackBay Communications  picks up IMPACT Community Capital, which has originated over $1 billion of investments in affordable housing...

•	Accounts in Transit: BackBay Reps 29Bison; Lou Hammond Group Promotes NJ; Uproar Raises Awareness for WHILL; Global Results Works Internet of Things Conference Tue., Oct. 15, 2019 ... BackBay Communications has been chosen as agency of record for strategic human capital advisory firm 29Bison....

•	Accounts in Transit: BackBay Takes Big Path; 5W Powers SparkBeyond; Global Results Communications Hauls in Wahoo's Fish Taco Tue., Aug. 27, 2019 ... BackBay Communications has been chosen as the PR agency of record for Big Path Capital, which...

•	Rethinking Content Marketing’s Spot in the Sales Funnel Tue., Aug. 13, 2019 ...in conceiving and publishing thought leadership. *** Ken MacFadyen is VP and Head of Content at BackBay Communications ....

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Accounts in Transit: Backbay Promotes Economist's Climate Risk Summit; Pollack PR Adds Frontline Wildfire Defense System; SRW Feasts with Calbee Snacks; Lou Hammond Lands Nexton, Travel Marquette, Brookgreen Gardens Wed., Jun. 26, 2019 ... BackBay Communications has been selected as PR agency for The Economist Events’ inaugural Climate Risk Summit,...

•	Content by Committee: the Challenges and an Antidote Mon., May 13, 2019 ...to augment and enhance an integrated PR strategy. *** Ken MacFadyen is Head of Content at BackBay Communications ....

•	Content Rules at Fintech Companies Fri., May 10, 2019 ...content marketing. That’s the verdict of “First the Content, Then Domination,” a new study from BackBay Communications . According to the study, an overwhelming 96 percent of the top 100 fintech companies...

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Accounts in Transit: Version 2.0 Communs. Lands SpotOn Dog Containment System; BackBay Wins StoneShot; Carolyn Izzo Adds Bibigo Korean Food; F|W|V Gets Wrapmaster Tue., May 7, 2019 ...and tracking system that lets users take their dog and virtual fence wherever they go.  BackBay Communications  has been selected as marketing and PR partner for StoneShot. The agency will support media relations and...

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On the Move: Daddi Brand Communs. Hires Kaya Heitman; Teak Media + Communication Recruits Hayley Reissfelder; Johns Hopkins Adds Suzanne Sawyer Mon., Apr. 22, 2019 ...Reissfelder Teak Media + Communication has hired Hayley Reissfelder as social media manager. Reissfelder comes to Teak from BackBay Communications , where she worked to increase exposure and name recognition for financial clients through integrated,...

•	The Growing Case for Content Fri., Aug. 17, 2018 ... Ken MacFadyen In a Q&A discussion, BackBay Communications Head of Content Ken MacFadyen discussed the catalysts driving content-marketing strategies in financial services. As...

•	People on the Move Wed., Jul. 18, 2018 ... Paul Lim BackBay Communications  has brought on former Money Magazine deputy editor Paul Lim as VP. Lim will lead BackBay’s asset and wealth...

•	Private Equity Firms Step Up PR Efforts Fri., Jul. 13, 2018 ...when it comes to their external communications efforts, according to a report released by BackBay Communications . It finds that PE firms are increasingly using thought leadership to jockey for position...

•	Accounts in Transit Wed., Feb. 21, 2018 ... BackBay Communications  has been selected by private equity and venture capital firm SuperReturn as media partner for its annual...

•	Accounts in Transit Wed., Feb. 7, 2018 ...real estate consultancy Knight Frank Middle East, which is working with Atlantis on the project. BackBay Communications  has been selected as PR agency for the second annual impact investing conference being sponsored...

•	News of Firms Wed., Jan. 24, 2018 ...to a media crisis, minimizing its duration and impact on the business and the brand.” BackBay Communications  will return as a sponsor of the annual Venture Capital & Private Equity Conference, a...

•	Content Marketing Commonplace Among Asset Management Firms Thu., Nov. 16, 2017 ...as part of their communications toolkit, according to a report by fintech PR specialists BackBay Communications that sought to analyze the content creation and sharing habits of the world’s 200...

•	'Strong Brand' is Vital for PE Firms Fri., Oct. 13, 2017 ...fundraising, deal sourcing and recruiting. That’s the conclusion reached by a new study from BackBay Communications and PitchBook, a capital markets financial data and software company. The study asked 45 private...

•	Integrated Communications Programs for Financial Services Firms Mon., Aug. 14, 2017 ...of their companies in an increasingly competitive field. *** Bill Haynes is President & CEO of BackBay Communications , www.BackBayComunications.com....

•	BackBay Handles Economist Event Wed., Jun. 14, 2017 ... BackBay Communications is handling tomorrow's Impact Investing conference sponsored The Economist at London's Glaziers Hall. More than...

•	ACG Boston Selects BackBay for DealFest Northeast Thu., May 18, 2017 ...in New England helping middle-market M&A professionals build and maintain trusted networks, has named BackBay Communications as its marketing and PR agency partner. First project on tap is the organization’s signature...

•	PR Industry Makes the Most of Big Changes Wed., May 3, 2017 ...Vested (#74, $3.5 million), Fish Consulting (#78, $3.1 million), Intrepid Agency (#80, $3 million), BackBay Communications (#81, $2.8 million), IW Group (#84, $2.6 million), Lavidge (#97, $1.9 million), ARPR (#104,...

•	Delta Data Decides on BackBay as AOR Thu., Mar. 30, 2017 ... BackBay Communications has been named agency of record for Delta Data, provider of back-end software solutions...

•	BackBay Names Dowd COO Fri., Mar. 3, 2017 ... BackBay Communications , which focuses on the financial sector, has promoted Jen Dowd to chief operating officer. ...

•	Bluefin Banks on BackBay Tue., Feb. 21, 2017 ...Fintech specialist BackBay Communications has been named agency of record for Bluefin payment systems, the leading provider of...

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