BackBay takes a brand-centric, content-driven approach to developing and executing integrated communications programs for financial services firms including marketing strategy, content development, media relations, brand research and message development, creative design and multi-channel distribution of company news and perspectives to build brand awareness, credibility and drive new business for our clients.
Solely focused on financial services since its founding in 2005, BackBay has unparalleled industry expertise and strong relationships with the business and financial media. At BackBay, every client account is staffed with senior team members dedicated to providing clients a high-touch, results-oriented experience.
BackBay was recently ranked #1 in Boston for financial services PR by O'Dwyer's for the fifth year in a row and was recognized as Communications Firm of the Year by M&A Advisor. BackBay also consistently ranks as a top 10 global PR Agency in The Deal's private equity league tables.
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BackBay Communications in the news with O'Dwyer's:
Accounts in Transit: French/West/Vaughan, CGPR Land Reima USA
Tue., Jun. 14, 2022...CGPR have with our target audiences,” said Reima, Inc. head of North America Todd Starcevich. BackBay Communications lands US and Europe PR account of analytics company CRISIL, which is part of...
On the Move: Relevance International Names Lanzaro CFO
Mon., Apr. 11, 2022...have added a talented professional to strengthen our financial and HR operations. Fred Baldassaro, George Spenser BackBay Communications brings on Fred Baldassaro and George Spencer as vice presidents. Baldassaro, who joins the...
As ESG Investing Grows, So Do Communications Needs
Mon., Aug. 9, 2021... Bill Haynes When BackBay Communications first began working with asset managers focused on impact and ESG strategies in 2015,...