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BackBay Communications is named agency of record for Ocrolus, an automation platform that analyzes financial documents and digital data with what the company says is over 99 percent accuracy. BackBay will develop and deploy an integrated public relations and thought leadership program to help build brand awareness and enterprise value for Ocrolus among potential financial services clients, investors, and employees. “BackBay stood out because of their in-depth knowledge of the fintech landscape, strong relationships with the media, and in-house content development capabilities through the former financial services journalists they have on staff,” said Ocrolus vice president, marketing Tim Dubes.
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LDPR has added Las Alamandas, a luxury boutique hotel in Mexico and The Ritz-Carlton Bacara, Santa Barbara, to its roster of travel and lifestyle clients. LDPR is managing media relations for the recent reopening of Las Alamandas following the hotel's extensive renovation, with a focus on travel, trade, lifestyle, culinary and design. The agency is managing all media relations and press engagements for Ritz-Carlton Bacara, Santa Barbara, with a focus on travel, trade, culinary and lifestyle. Las Almandas, located on Mexico’s Pacific coast, has 18 suites among eight villas. The Ritz-Carlton Bacara, Santa Barbara, features 358 guest rooms and suites.
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Global Media, a Moore company, is named U.S. agency of record for direct response television for the International Fund for Animal Welfare. Global Media will build and manage a U.S. direct response television program to increase support and awareness of IFAW’s mission to rescue, rehabilitate and release animals into their natural habitats. The agency’s services will help IFAW optimize digital platforms, expand acknowledgment and fulfillment processes and leverage data flow across all IFAW fundraising platforms. “Our performance-driven approach, featuring advanced attribution modeling and a proprietary database of media placements, will give them what they need to make informed decisions and maximize results,” said Moore CEO Gretchen Littlefield.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
