BackBay Communications is named agency of record for Ocrolus, an automation platform that analyzes financial documents and digital data with what the company says is over 99 percent accuracy. BackBay will develop and deploy an integrated public relations and thought leadership program to help build brand awareness and enterprise value for Ocrolus among potential financial services clients, investors, and employees. “BackBay stood out because of their in-depth knowledge of the fintech landscape, strong relationships with the media, and in-house content development capabilities through the former financial services journalists they have on staff,” said Ocrolus vice president, marketing Tim Dubes.
LDPR has added Las Alamandas, a luxury boutique hotel in Mexico and The Ritz-Carlton Bacara, Santa Barbara, to its roster of travel and lifestyle clients. LDPR is managing media relations for the recent reopening of Las Alamandas following the hotel's extensive renovation, with a focus on travel, trade, lifestyle, culinary and design. The agency is managing all media relations and press engagements for Ritz-Carlton Bacara, Santa Barbara, with a focus on travel, trade, culinary and lifestyle. Las Almandas, located on Mexico’s Pacific coast, has 18 suites among eight villas. The Ritz-Carlton Bacara, Santa Barbara, features 358 guest rooms and suites.
Global Media, a Moore company, is named U.S. agency of record for direct response television for the International Fund for Animal Welfare. Global Media will build and manage a U.S. direct response television program to increase support and awareness of IFAW’s mission to rescue, rehabilitate and release animals into their natural habitats. The agency’s services will help IFAW optimize digital platforms, expand acknowledgment and fulfillment processes and leverage data flow across all IFAW fundraising platforms. “Our performance-driven approach, featuring advanced attribution modeling and a proprietary database of media placements, will give them what they need to make informed decisions and maximize results,” said Moore CEO Gretchen Littlefield.