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BackBay Communications is named agency of record for Ocrolus, an automation platform that analyzes financial documents and digital data with what the company says is over 99 percent accuracy. BackBay will develop and deploy an integrated public relations and thought leadership program to help build brand awareness and enterprise value for Ocrolus among potential financial services clients, investors, and employees. “BackBay stood out because of their in-depth knowledge of the fintech landscape, strong relationships with the media, and in-house content development capabilities through the former financial services journalists they have on staff,” said Ocrolus vice president, marketing Tim Dubes.
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LDPR has added Las Alamandas, a luxury boutique hotel in Mexico and The Ritz-Carlton Bacara, Santa Barbara, to its roster of travel and lifestyle clients. LDPR is managing media relations for the recent reopening of Las Alamandas following the hotel's extensive renovation, with a focus on travel, trade, lifestyle, culinary and design. The agency is managing all media relations and press engagements for Ritz-Carlton Bacara, Santa Barbara, with a focus on travel, trade, culinary and lifestyle. Las Almandas, located on Mexico’s Pacific coast, has 18 suites among eight villas. The Ritz-Carlton Bacara, Santa Barbara, features 358 guest rooms and suites.
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Global Media, a Moore company, is named U.S. agency of record for direct response television for the International Fund for Animal Welfare. Global Media will build and manage a U.S. direct response television program to increase support and awareness of IFAW’s mission to rescue, rehabilitate and release animals into their natural habitats. The agency’s services will help IFAW optimize digital platforms, expand acknowledgment and fulfillment processes and leverage data flow across all IFAW fundraising platforms. “Our performance-driven approach, featuring advanced attribution modeling and a proprietary database of media placements, will give them what they need to make informed decisions and maximize results,” said Moore CEO Gretchen Littlefield.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
