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BackBay Communications is named agency of record for Ocrolus, an automation platform that analyzes financial documents and digital data with what the company says is over 99 percent accuracy. BackBay will develop and deploy an integrated public relations and thought leadership program to help build brand awareness and enterprise value for Ocrolus among potential financial services clients, investors, and employees. “BackBay stood out because of their in-depth knowledge of the fintech landscape, strong relationships with the media, and in-house content development capabilities through the former financial services journalists they have on staff,” said Ocrolus vice president, marketing Tim Dubes.
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LDPR has added Las Alamandas, a luxury boutique hotel in Mexico and The Ritz-Carlton Bacara, Santa Barbara, to its roster of travel and lifestyle clients. LDPR is managing media relations for the recent reopening of Las Alamandas following the hotel's extensive renovation, with a focus on travel, trade, lifestyle, culinary and design. The agency is managing all media relations and press engagements for Ritz-Carlton Bacara, Santa Barbara, with a focus on travel, trade, culinary and lifestyle. Las Almandas, located on Mexico’s Pacific coast, has 18 suites among eight villas. The Ritz-Carlton Bacara, Santa Barbara, features 358 guest rooms and suites.
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Global Media, a Moore company, is named U.S. agency of record for direct response television for the International Fund for Animal Welfare. Global Media will build and manage a U.S. direct response television program to increase support and awareness of IFAW’s mission to rescue, rehabilitate and release animals into their natural habitats. The agency’s services will help IFAW optimize digital platforms, expand acknowledgment and fulfillment processes and leverage data flow across all IFAW fundraising platforms. “Our performance-driven approach, featuring advanced attribution modeling and a proprietary database of media placements, will give them what they need to make informed decisions and maximize results,” said Moore CEO Gretchen Littlefield.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
