BackBay Communications is handling tomorrow's Impact Investing conference sponsored The Economist at London's Glaziers Hall.

The Economist - Impact Investing Conference

More than 200 financiers, policymakers, institutional investors and academics will discuss topics such as sustainable development goals, measurement, demand drivers and gender and impact investing.

Boston-based BackBay, which has a London outpost, is in charge of raising awareness of the event/speakers, social media, media relations and digital communications.

CEO Bill Haynes, founder & CEO of BackBay, said the event would offer valuable insight into impact investment and its significance in the US as well as the greater investing universe."

BackBay also handles The Economist Group's Finance Disrupted event series, which takes place in the US and London.

BackBay ranks as one of the top financial PR firms in the country, according to O'Dwyer's.