BackBay Communications is handling tomorrow's Impact Investing conference sponsored The Economist at London's Glaziers Hall.
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More than 200 financiers, policymakers, institutional investors and academics will discuss topics such as sustainable development goals, measurement, demand drivers and gender and impact investing.
Boston-based BackBay, which has a London outpost, is in charge of raising awareness of the event/speakers, social media, media relations and digital communications.
CEO Bill Haynes, founder & CEO of BackBay, said the event would offer valuable insight into impact investment and its significance in the US as well as the greater investing universe."
BackBay also handles The Economist Group's Finance Disrupted event series, which takes place in the US and London.
BackBay ranks as one of the top financial PR firms in the country, according to O'Dwyer's.
Public Policy Holding Company registered 23.8 percent Q3 growth to $48.8M, with organic growth contributing 4.5 percent and the balance driven by merger & acquisition activity.
Publicis Groupe reported 3.1 percent in Q3 growth to $4B, sparked by a 3.6 percent jump North America, its biggest market.
WPP suffered a 10.2 percent drop in 1H revenues to $6.7B and a 47.8 percent plunge in operating profit to $297M.
Interpublic reported Q2 net revenues dropped 6.6 percent to $2.2B and operating income tumbled 23.4 percent to $243.7M. 
WPP has adopted a gloomier profit and sales forecast due to a deteriorating Q2 financial performance triggered by weak client spending as companies cope with the challenging economic backdrop.
