IMAGINE PR lands North American PR duties for Stanley Safaris, a luxury tour operator offering safaris in Africa. The agency will be providing integrated public relations, digital marketing and brand partnerships. Specific areas include: strategic communications counsel, media relations, event planning and execution, and social media content and strategy. Imagine will also lead media familiarization trips and tours. Partnering with personally vetted, independently owned boutique safari camps, lodges, hotels, and villas, Stanley Safaris also has a strong commitment to local community and conservation projects.
Leach Advisors, a brand management and strategic communications firm, is selected by North Carolina’s Electric Cooperatives to produce the not-for-profit organization’s annual Economic Impact Report. Leach Advisors’ services include research, content creation and creative design to produce the organization’s first annual reporting on economic development. Leach Advisors brand strategist Liz Savery and art drector Finn Winterson will lead project management and creative services for this assignment, respectively. North Carolina’s Electric Cooperatives support the state’s 26 local electric cooperatives, and includes North Carolina Electric Membership Corporation, the power supplier to many of the electric cooperatives; North Carolina Association of Electric Cooperatives, the cooperatives’ trade association; and Tarheel Electric Membership Association, Inc., a central purchasing and materials-supply cooperative.
BackBay Communications signs on as a PR partner for the first annual Venture Capital & Private Equity Conference, a student club conference at Harvard Business School. BackBay’s sponsorship include raising awareness of the conference and its speakers among alternative investment professionals and private equity and venture capital-focused media. The event, which will take place on Saturday, Feb. 3, is scheduled to feature alternative investment professionals including general partners, limited partners, intermediaries, and industry consultants. Private equity and venture capital panel topics will include Alternatives in Alternatives, State of PE, State of VC, Artificial Intelligence, Starting Your First Fund, Distressed Debt & Special Situations and Insurance Capital.