Racepoint Global takes on AOR duties for EdgeCortix, indie Semiconductor and Sensera Systems. RPG will provide a range of earned-first communications elements for all three clients, including media and analyst relations, market education and thought leadership. Japan-based EdgeCortix delivers an environmentally friendly, energy-efficient, high-performance, AI inference platform in sectors including smart cities, smart manufacturing, and defense and aerospace. indie Semiconductor, based in Aliso Viejo, CA, creates technologies for companies in the automotive sector, addressing driver safety and automation, in-cabin user experience, and electrification. Based in Golden, CO, Sensera Systems delivers sustainable video and cloud-based security solutions that provide jobsite intelligence and manage risk for the construction industry. “Working with a proven partner in RPG will help us tell great stories about how our customers use tech to shape a new future,” said Senserra Systems VP of marketing & customer success Marca Armstrong.

Heritage Line

Zapwater comes on board as agency of record for Heritage Line, a luxury river cruise line in Southeast Asia. The agency will provide strategic PR counsel and tactical planning in the U.S. market through a proactive and multi-faceted communications strategy. Heritage Line features seven five-star ships, each with its own distinctive theme and itinerary. Three ships—Ginger, Ylang and Violet—are in Vietnam’s Halong Bay and Lan Ha Bay; two ships—The Jahan and Jayavarman—travel the lower Mekong River within Vietnam and Cambodia; one ship—Anouvong—is in the upper Mekong River in Laos; and one ship—Anawrahta—is in Myanmar.


Matter Communications expands the client roster for its Precision group, a PR and content division of the firm that works with companies in the sustainability/greentech and nonprofit categories. The new clients include Cyclic Materials, an advanced metals recycling company; Power Factors, a SaaS provider that develops software to accelerate the global energy transition; RefugePoint, a nonprofit organization that partners with refugees to access life-changing solutions; and Warriors & Quiet Waters, a veterans service organization and nonprofit organization. The Precision group leverages thought leadership, newsjacking/rapid response pitching, strategic content, speaking and award programs, crisis communications counsel and more to tell client stories. “We see the Precision team at Matter as an extension of our internal team, helping to elevate our company in key trade, business and regional media,” said Cyclic Materials CEO and co-founder Ahmad Ghahreman.’’