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Racepoint Global takes on AOR duties for EdgeCortix, indie Semiconductor and Sensera Systems. RPG will provide a range of earned-first communications elements for all three clients, including media and analyst relations, market education and thought leadership. Japan-based EdgeCortix delivers an environmentally friendly, energy-efficient, high-performance, AI inference platform in sectors including smart cities, smart manufacturing, and defense and aerospace. indie Semiconductor, based in Aliso Viejo, CA, creates technologies for companies in the automotive sector, addressing driver safety and automation, in-cabin user experience, and electrification. Based in Golden, CO, Sensera Systems delivers sustainable video and cloud-based security solutions that provide jobsite intelligence and manage risk for the construction industry. “Working with a proven partner in RPG will help us tell great stories about how our customers use tech to shape a new future,” said Senserra Systems VP of marketing & customer success Marca Armstrong.
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Zapwater comes on board as agency of record for Heritage Line, a luxury river cruise line in Southeast Asia. The agency will provide strategic PR counsel and tactical planning in the U.S. market through a proactive and multi-faceted communications strategy. Heritage Line features seven five-star ships, each with its own distinctive theme and itinerary. Three ships—Ginger, Ylang and Violet—are in Vietnam’s Halong Bay and Lan Ha Bay; two ships—The Jahan and Jayavarman—travel the lower Mekong River within Vietnam and Cambodia; one ship—Anouvong—is in the upper Mekong River in Laos; and one ship—Anawrahta—is in Myanmar.
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Matter Communications expands the client roster for its Precision group, a PR and content division of the firm that works with companies in the sustainability/greentech and nonprofit categories. The new clients include Cyclic Materials, an advanced metals recycling company; Power Factors, a SaaS provider that develops software to accelerate the global energy transition; RefugePoint, a nonprofit organization that partners with refugees to access life-changing solutions; and Warriors & Quiet Waters, a veterans service organization and nonprofit organization. The Precision group leverages thought leadership, newsjacking/rapid response pitching, strategic content, speaking and award programs, crisis communications counsel and more to tell client stories. “We see the Precision team at Matter as an extension of our internal team, helping to elevate our company in key trade, business and regional media,” said Cyclic Materials CEO and co-founder Ahmad Ghahreman.’’
PKPR is representing Art21, a nonprofit dedicated to expanding access to contemporary art through film and education... Awestruck, which works with travel PR clients, is selected as AOR for Delaware County Tourism, the official tourism organization for New York's Great Western Catskills... The Consultancy PR is named strategic communications partner for home-design company Pepper Home... The Point PR, lands AOR for three hotel properties: The Don CeSar in St. Pete Beach, Florida; JdV by Hyatt, a collection of independent hotels; and The Ritz-Carlton Residences, Waikiki Beach. 
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
