 |
Racepoint Global takes on AOR duties for EdgeCortix, indie Semiconductor and Sensera Systems. RPG will provide a range of earned-first communications elements for all three clients, including media and analyst relations, market education and thought leadership. Japan-based EdgeCortix delivers an environmentally friendly, energy-efficient, high-performance, AI inference platform in sectors including smart cities, smart manufacturing, and defense and aerospace. indie Semiconductor, based in Aliso Viejo, CA, creates technologies for companies in the automotive sector, addressing driver safety and automation, in-cabin user experience, and electrification. Based in Golden, CO, Sensera Systems delivers sustainable video and cloud-based security solutions that provide jobsite intelligence and manage risk for the construction industry. “Working with a proven partner in RPG will help us tell great stories about how our customers use tech to shape a new future,” said Senserra Systems VP of marketing & customer success Marca Armstrong.
 |
Zapwater comes on board as agency of record for Heritage Line, a luxury river cruise line in Southeast Asia. The agency will provide strategic PR counsel and tactical planning in the U.S. market through a proactive and multi-faceted communications strategy. Heritage Line features seven five-star ships, each with its own distinctive theme and itinerary. Three ships—Ginger, Ylang and Violet—are in Vietnam’s Halong Bay and Lan Ha Bay; two ships—The Jahan and Jayavarman—travel the lower Mekong River within Vietnam and Cambodia; one ship—Anouvong—is in the upper Mekong River in Laos; and one ship—Anawrahta—is in Myanmar.
 |
Matter Communications expands the client roster for its Precision group, a PR and content division of the firm that works with companies in the sustainability/greentech and nonprofit categories. The new clients include Cyclic Materials, an advanced metals recycling company; Power Factors, a SaaS provider that develops software to accelerate the global energy transition; RefugePoint, a nonprofit organization that partners with refugees to access life-changing solutions; and Warriors & Quiet Waters, a veterans service organization and nonprofit organization. The Precision group leverages thought leadership, newsjacking/rapid response pitching, strategic content, speaking and award programs, crisis communications counsel and more to tell client stories. “We see the Precision team at Matter as an extension of our internal team, helping to elevate our company in key trade, business and regional media,” said Cyclic Materials CEO and co-founder Ahmad Ghahreman.’’
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
