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Racepoint Global takes on AOR duties for EdgeCortix, indie Semiconductor and Sensera Systems. RPG will provide a range of earned-first communications elements for all three clients, including media and analyst relations, market education and thought leadership. Japan-based EdgeCortix delivers an environmentally friendly, energy-efficient, high-performance, AI inference platform in sectors including smart cities, smart manufacturing, and defense and aerospace. indie Semiconductor, based in Aliso Viejo, CA, creates technologies for companies in the automotive sector, addressing driver safety and automation, in-cabin user experience, and electrification. Based in Golden, CO, Sensera Systems delivers sustainable video and cloud-based security solutions that provide jobsite intelligence and manage risk for the construction industry. “Working with a proven partner in RPG will help us tell great stories about how our customers use tech to shape a new future,” said Senserra Systems VP of marketing & customer success Marca Armstrong.
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Zapwater comes on board as agency of record for Heritage Line, a luxury river cruise line in Southeast Asia. The agency will provide strategic PR counsel and tactical planning in the U.S. market through a proactive and multi-faceted communications strategy. Heritage Line features seven five-star ships, each with its own distinctive theme and itinerary. Three ships—Ginger, Ylang and Violet—are in Vietnam’s Halong Bay and Lan Ha Bay; two ships—The Jahan and Jayavarman—travel the lower Mekong River within Vietnam and Cambodia; one ship—Anouvong—is in the upper Mekong River in Laos; and one ship—Anawrahta—is in Myanmar.
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Matter Communications expands the client roster for its Precision group, a PR and content division of the firm that works with companies in the sustainability/greentech and nonprofit categories. The new clients include Cyclic Materials, an advanced metals recycling company; Power Factors, a SaaS provider that develops software to accelerate the global energy transition; RefugePoint, a nonprofit organization that partners with refugees to access life-changing solutions; and Warriors & Quiet Waters, a veterans service organization and nonprofit organization. The Precision group leverages thought leadership, newsjacking/rapid response pitching, strategic content, speaking and award programs, crisis communications counsel and more to tell client stories. “We see the Precision team at Matter as an extension of our internal team, helping to elevate our company in key trade, business and regional media,” said Cyclic Materials CEO and co-founder Ahmad Ghahreman.’’
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
