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Racepoint Global takes on AOR duties for EdgeCortix, indie Semiconductor and Sensera Systems. RPG will provide a range of earned-first communications elements for all three clients, including media and analyst relations, market education and thought leadership. Japan-based EdgeCortix delivers an environmentally friendly, energy-efficient, high-performance, AI inference platform in sectors including smart cities, smart manufacturing, and defense and aerospace. indie Semiconductor, based in Aliso Viejo, CA, creates technologies for companies in the automotive sector, addressing driver safety and automation, in-cabin user experience, and electrification. Based in Golden, CO, Sensera Systems delivers sustainable video and cloud-based security solutions that provide jobsite intelligence and manage risk for the construction industry. “Working with a proven partner in RPG will help us tell great stories about how our customers use tech to shape a new future,” said Senserra Systems VP of marketing & customer success Marca Armstrong.
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Zapwater comes on board as agency of record for Heritage Line, a luxury river cruise line in Southeast Asia. The agency will provide strategic PR counsel and tactical planning in the U.S. market through a proactive and multi-faceted communications strategy. Heritage Line features seven five-star ships, each with its own distinctive theme and itinerary. Three ships—Ginger, Ylang and Violet—are in Vietnam’s Halong Bay and Lan Ha Bay; two ships—The Jahan and Jayavarman—travel the lower Mekong River within Vietnam and Cambodia; one ship—Anouvong—is in the upper Mekong River in Laos; and one ship—Anawrahta—is in Myanmar.
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Matter Communications expands the client roster for its Precision group, a PR and content division of the firm that works with companies in the sustainability/greentech and nonprofit categories. The new clients include Cyclic Materials, an advanced metals recycling company; Power Factors, a SaaS provider that develops software to accelerate the global energy transition; RefugePoint, a nonprofit organization that partners with refugees to access life-changing solutions; and Warriors & Quiet Waters, a veterans service organization and nonprofit organization. The Precision group leverages thought leadership, newsjacking/rapid response pitching, strategic content, speaking and award programs, crisis communications counsel and more to tell client stories. “We see the Precision team at Matter as an extension of our internal team, helping to elevate our company in key trade, business and regional media,” said Cyclic Materials CEO and co-founder Ahmad Ghahreman.’’
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
