![]() |
C Street Advisory Group is working the Chapter 11 filing of Shoes For Crews, Boca Raton, FL-based maker of slip-resistant private label footwear brands for workplaces.
The financial restructuring is expected to lead to the auction of SFC, which produces shoes for New Balance, MOZO, Puma Safety, DeWalt, Ace and Cole Haan.
The pandemic, shift to online shopping, retailer doldrums and inflation hit the bottom line of SFC.
CEO Donald Watros said Chapter 11 will help the company get its balance sheet in order.
With the support of strong new ownership, Watros said SFC will continue its mission of creating a safer workplace by developing footwear “to bring every employee home safely.”
SFC founder Stan Smith launched the company in 1984 after he noticed a rise in workplace injuries caused by slips and falls.
The company serves the healthcare, hospitality, foodservice, educational and industrial sectors.


Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR.
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.



