Wheels Up

Nike Communications signs up private aviation provider Wheels Up Experience. The company is seeking to communicate its vision, brand promise and leadership in the marketplace, and expand its client base across both business travelers and affluent individual consumers. “Our intent to expand and reframe the private aviation market requires impactful storytelling and increasing our share of voice,” said Wheels Up CMO Kristen Lauria. “Nike Communications impressed us with their experience in building global luxury and travel brands and a deep appreciation of our business objectives.”


BizCom Associates adds Banyan Technologies Group to its client roster. BizCom will be tasked with increasing exposure and recognition for Banyan’s Helm in media outlets, trade shows and other platforms. The largest brand in Banyan's portfolio, Helm provides brand marketing solutions, supply chain services, branded merchandise programs, rewards and incentive programs, field sales force solutions and leading-edge technology development. "Our primary strategy will be to use the marketing trades, financial and other news media, both traditional and digital, to deliver carefully crafted messages to key target audiences to raise Helm’s external presence,” said BizCom Associates co-founder and COO Monica Feid.


Nickerson is named AOR for Big Brothers Big Sisters of Central Mass & MetroWest. The agency will leverage its expertise in community relations and nonprofit work to further the organization’s mission and help it make an impact in the community. Big Brothers Big Sisters reaches children and young adults from underserved communities through strong partnerships with local schools and youth development programs with the support of community volunteers. The nonprofit organization, which is led by recent Worcester Business Journal’s Non-profit Business Leader of the Year, Connie Askin, has supported children in the community through individualized mentoring programs for 60 years. “Nickerson's expertise in public and community relations is unparalleled and their support will be instrumental in amplifying our message," said Askin.


M&C Saatchi Sport and Entertainment North America adds luxury audio company Marantz. The agency has worked with British audio company Bowers & Wilkins, which like Marantz is part of the Masimo portfolio of consumer audio brands, since 2022. The company was founded in New York in 1953, and produces a line of products that are intended to provide both pristine design and unmatched sound. The Marantz account will be overseen by M&C Saatchi Sport & Entertainment North America CEO Steph Lund.