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Nike Communications signs up private aviation provider Wheels Up Experience. The company is seeking to communicate its vision, brand promise and leadership in the marketplace, and expand its client base across both business travelers and affluent individual consumers. “Our intent to expand and reframe the private aviation market requires impactful storytelling and increasing our share of voice,” said Wheels Up CMO Kristen Lauria. “Nike Communications impressed us with their experience in building global luxury and travel brands and a deep appreciation of our business objectives.”
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BizCom Associates adds Banyan Technologies Group to its client roster. BizCom will be tasked with increasing exposure and recognition for Banyan’s Helm in media outlets, trade shows and other platforms. The largest brand in Banyan's portfolio, Helm provides brand marketing solutions, supply chain services, branded merchandise programs, rewards and incentive programs, field sales force solutions and leading-edge technology development. "Our primary strategy will be to use the marketing trades, financial and other news media, both traditional and digital, to deliver carefully crafted messages to key target audiences to raise Helm’s external presence,” said BizCom Associates co-founder and COO Monica Feid.
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Nickerson is named AOR for Big Brothers Big Sisters of Central Mass & MetroWest. The agency will leverage its expertise in community relations and nonprofit work to further the organization’s mission and help it make an impact in the community. Big Brothers Big Sisters reaches children and young adults from underserved communities through strong partnerships with local schools and youth development programs with the support of community volunteers. The nonprofit organization, which is led by recent Worcester Business Journal’s Non-profit Business Leader of the Year, Connie Askin, has supported children in the community through individualized mentoring programs for 60 years. “Nickerson's expertise in public and community relations is unparalleled and their support will be instrumental in amplifying our message," said Askin.
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M&C Saatchi Sport and Entertainment North America adds luxury audio company Marantz. The agency has worked with British audio company Bowers & Wilkins, which like Marantz is part of the Masimo portfolio of consumer audio brands, since 2022. The company was founded in New York in 1953, and produces a line of products that are intended to provide both pristine design and unmatched sound. The Marantz account will be overseen by M&C Saatchi Sport & Entertainment North America CEO Steph Lund.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
