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Nike Communications signs up private aviation provider Wheels Up Experience. The company is seeking to communicate its vision, brand promise and leadership in the marketplace, and expand its client base across both business travelers and affluent individual consumers. “Our intent to expand and reframe the private aviation market requires impactful storytelling and increasing our share of voice,” said Wheels Up CMO Kristen Lauria. “Nike Communications impressed us with their experience in building global luxury and travel brands and a deep appreciation of our business objectives.”
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BizCom Associates adds Banyan Technologies Group to its client roster. BizCom will be tasked with increasing exposure and recognition for Banyan’s Helm in media outlets, trade shows and other platforms. The largest brand in Banyan's portfolio, Helm provides brand marketing solutions, supply chain services, branded merchandise programs, rewards and incentive programs, field sales force solutions and leading-edge technology development. "Our primary strategy will be to use the marketing trades, financial and other news media, both traditional and digital, to deliver carefully crafted messages to key target audiences to raise Helm’s external presence,” said BizCom Associates co-founder and COO Monica Feid.
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Nickerson is named AOR for Big Brothers Big Sisters of Central Mass & MetroWest. The agency will leverage its expertise in community relations and nonprofit work to further the organization’s mission and help it make an impact in the community. Big Brothers Big Sisters reaches children and young adults from underserved communities through strong partnerships with local schools and youth development programs with the support of community volunteers. The nonprofit organization, which is led by recent Worcester Business Journal’s Non-profit Business Leader of the Year, Connie Askin, has supported children in the community through individualized mentoring programs for 60 years. “Nickerson's expertise in public and community relations is unparalleled and their support will be instrumental in amplifying our message," said Askin.
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M&C Saatchi Sport and Entertainment North America adds luxury audio company Marantz. The agency has worked with British audio company Bowers & Wilkins, which like Marantz is part of the Masimo portfolio of consumer audio brands, since 2022. The company was founded in New York in 1953, and produces a line of products that are intended to provide both pristine design and unmatched sound. The Marantz account will be overseen by M&C Saatchi Sport & Entertainment North America CEO Steph Lund.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
