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5W Public Relations signs up Sitka Seafood Market, a nationwide seafood distributor. 5W will provide earned media relations, cooking and chef influencer outreach, trade engagement, and activations, with the goal of enhancing Sitka’s brand visibility and consumer engagement. Founded in 2011, Sitka Seafood Market is a direct-to-consumer marketplace that offers subscription boxes with high-quality, sustainably harvested seafood, as well as chef-curated recipes and access to members-only cooking classes. “We look forward to leveraging our expertise and national relationships to elevate Sitka's brand visibility and drive impactful results,” said 5W co-CEO Dara A. Busch.
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Raptor PR, a London-based B2B tech PR agency for the global video games industry, is named global agency of record for Stardust, a $35M funded Silicon Valley startup which provides game developer tools to build and scale blockchain games; and Metaplay, a Finland-based company that offers developer backend solutions for building and scaling mobile games. The agency will deploy campaigns tailored to directly support both Metaplay and Stardust business objectives and core value propositions, engaging with developers and publishers across industry verticals including games trade, business, technology, adtech and web3. “Raptor PR has a deep understanding of both web2 and web3 technologies, and Stardust has an ambitious roadmap ahead, so the team is the obvious choice to help us build the strategic positioning required in order to reach the audiences that matter to us,” said Stardust founder and CEO Canaan Linder.
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Stuntman is engaged as agency of record for the Italian Trade Agency of New York's Food & Wine Campaign. Stuntman PR will implement a fully integrated U.S. media relations campaign to promote "The Perfect Italian Pair'': Italy's food and wine heritage. The agency’s efforts will focus on increasing the perceived value of Italian wine; strengthening the image of Italian foods; and educating the American audience on the variety and importance of Made in Italy products. New York City, Dallas, Houston, Los Angeles, San Francisco, Chicago and Washington, DC will be among the targeted markets. “With the support of Stuntman, we aim to teach consumers how to recognize authentic Italian food and wine products and showcase their intrinsic qualities, versatility, authenticity, and culinary techniques," said Italian trade commissioner and executive director for the US Antonino Laspina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
