Wine & Co., a wine communications agency, is appointed AOR in the United States for Vinhos Verdes Demarcated Region, the Portuguese wine-growing area. The agency has enlisted five sommeliers—Matthew Kaner in Los Angeles, Laura Maniec in New York and Boston, Brent Kroll in Washington, D.C., Amanda Fraga in Miami and Ali Martin in Chicago—to serve as ambassadors, conducting masterclasses, seminars and trainings across the country. The campaign will also incorporate year-round public relations and digital marketing strategies as well as featuring a dedicated restaurant week series showcasing Vinho Verde selections, and targeted trade engagement within the region.

Northwest

Firecracker PR is selected as agency of record by Northwest Registered Agent for the launch of its "Business Identity" all-in-one business start-up service. The service provides new business owners with services including a custom domain name, a ready-to-use website with SSL security, web hosting and server space, as well as up to 10 business email addresses and a secure, private business phone line and app.

V Retreats

Parasol signs on to represent VRetreats, a collection of eight luxury hotels and resorts located across Italy in such locations as Cervino, Florence, Venice, Taormina, Sardinia, Ortigia and Rome. The agency will spearhead media relations, celebrity and influencer outreach, as well as marketing partnerships and strategic alliances. Drawing inspiration from the country’s art, culture and traditions, the properties offer bespoke cultural experiences and regionally inspired culinary offerings. VRetreats is also committed to preserving and enhancing the natural environment through dedicated sustainable initiatives.